Broadbase Integrates with Vantive Enterprise to Enhance Front-Office Solutions with Analytic Applications.NEW YORK--(BUSINESS WIRE)--July 28, 1998-- Broadbase's CRMperform Software Helps Businesses Analyze Customer Lifecycle Data and Optimize optimize - optimisation Front-Office Operations Broadbase Information Systems, Inc., the leading provider of turnkey See turnkey system. data mart A subset of a data warehouse for a single department or function. A data mart may have tens of gigabytes of data rather than hundreds of gigabytes for the entire enterprise. See data warehouse. platforms optimized for analytic applications Analytic Applications are a type of business application software, used to measure and improve the performance of business operations. More specifically, Analytic Applications are a type of Business Intelligence solution. , today announced a strategic relationship to integrate Broadbase's new CRMperform(TM) software with the Vantive Enterprise, an integrated suite of Web-enabled software applications that automates sales, marketing, call center, and field service operations. CRMperform is a powerful new packaged analytic application built on Broadbase's turnkey data mart platform. With the Vantive Enterprise and CRMperform, companies can analyze customer lifecycle data, improve sales performance and build customer loyalty. Developed on Broadbase 1.3, Broadbase's industry-leading turnkey data mart platform, CRMperform continuously improves all customer-facing operations by measuring, analyzing and optimizing business results, from sales and marketing to customer support. With packaged analysis, performance metrics Performance metrics are measures of an organizations activities and performance. Performance metrics should support a range of stakeholder needs from customers, shareholders to employees [1]. , and automated au·to·mate v. au·to·mat·ed, au·to·mat·ing, au·to·mates v.tr. 1. To convert to automatic operation: automate a factory. 2. reporting, CRMperform provides an integrated, graphical view of all enterprise information. This allows businesses to see patterns in customer buying habits, analyze demographic trends, and optimize operations to take advantage of untapped market opportunities. "We are pleased that Broadbase, with its proven track record of deploying analytical applications, is delivering its solution on the Vantive platform," said Jamie Schein, vice president of product marketing for Vantive. "Customers deploying both CRMperform and the Vantive Enterprise applications will enjoy benefits from both Vantive and Broadbase of best-in-class solutions for optimizing sales performance and building customer loyalty. We look forward to working with Broadbase as they roll out this exciting new product." CRMperform and the Vantive Enterprise CRMperform integrated with the Vantive Enterprise provides a closed-loop solution for Enterprise Performance Management (EPM EPM equine protozoal myeloencephalitis. ), the management process that continuously drives improvement of business performance in an enterprise. Together CRMperform and the Vantive Enterprise enable companies to measure, analyze and optimize business results against key performance indicators Key Performance Indicators (KPI) are financial and non-financial metrics used to quantify objectives to reflect strategic performance of an organization. KPIs are used in Business Intelligence to assess the present state of the business and to prescribe a course of action. , metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM. and benchmarks. Companies can continuously improve and fine tune their business operations Business operations are those activities involved in the running of a business for the purpose of producing value for the stakeholders. Compare business processes. The outcome of business operations is the harvesting of value from assets by understanding and responding to key issues, including: -0- -- Sales bottlenecks, product and customer profitability -- Campaign effectiveness and cross-selling opportunities -- Average time to close support cases and cost of service by customer. -0- CRMperform integrated with Vantive Sales enables users to set up alerts to determine when key business thresholds are crossed, such as average time to close a deal or variable cost parameters. These analysis capabilities enable companies to make more informed decisions about how to allocate resources, optimize services, and improve profitability. "With our enterprise performance management solutions, Broadbase has a unique and compelling vision of optimizing business performance in the enterprise with next generation analytic applications," said Bruce Armstrong Bruce Charles Armstrong (born September 7, 1965) is a former offensive tackle in the National Football League from 1987 to 2000, playing all fourteen seasons with the New England Patriots. , senior vice president of sales and marketing for Broadbase. "CRMperform realizes this vision for customer relationship management. Our integration with the Vantive Enterprise, a leading front-office solution, is critical to enabling businesses to improve profitability and performance by better understanding and optimizing their customer relationships." About Vantive Enterprise The award-winning Vantive Enterprise is an integrated suite of web-enabled front-office applications that automates sales, marketing, call center, help desk and field service operations. These applications enable businesses to leverage customer information on an enterprise-wide basis, ensuring that the right customer information goes to the right person at the right time. Vantive Enterprise applications provide best-of-breed functionality. All applications share a common database and offer intelligent workflow routing, advanced problem-solving tools and measurement reporting. Each application can be implemented individually or in combination as a complete suite. Vantive Enterprise applications are often linked with back-office operations such as accounting and human resources The fancy word for "people." The human resources department within an organization, years ago known as the "personnel department," manages the administrative aspects of the employees. to create an enterprise-wide information system. About The Vantive Corporation Vantive is a worldwide leader in the front-office automation software market with more than 550 customers and $117 million revenue in 1997. Vantive's vision is to help companies improve sales performance and create customers for life. The Vantive Enterprise is differentiated by its rich functionality; proven mobile solutions; component-based, high-performance architecture; and time- and cost-effective implementations. Founded in 1990, Vantive is headquartered in Santa Clara, California Santa Clara, California (IPA: /ˌsæntəˈklærə/) , founded in 1777 and incorporated in 1852, is a city in Santa Clara County, in the U.S. state of California. , and distributes its products in more than two dozen countries. Contact the Vantive Corporation at 800/VANTIVE, 408/982-5700, or www.vantive.com. About Broadbase About Broadbase Broadbase Information Systems is the leading vendor of Enterprise Performance Management (EPM) solutions, a class of analytic applications that optimize business performance in the enterprise. Industry veterans from Oracle, Lotus, and Sybase founded Broadbase to deliver packaged software See software package. solutions that help companies continuously improve their business performance. Broadbase has rapidly realized this vision with its next generation software products: Broadbase 1.3, a turnkey data mart platform optimized for analytic applications and Enterprise Performance Management, and CRMperform, an analytic application optimizing customer relationship management. Today, Broadbase software is used by such industry-leading companies as American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. , Chevron, Hewlett Packard, United Airlines, Baxter Healthcare, and BankBoston. The company's investors include Benchmark Capital Benchmark Capital is a venture capital firm responsible for the early stage funding of some very successful startups, including eBay. In 1995, the firm invested $6.7 million in eBay, which became worth more than $5 billion by the spring of 1999 and resulted in one of Silicon , Mohr Davidow Ventures, Accel Partners, and Intel Corporation (company) Intel Corporation - A US microelectronics manufacturer. They produced the Intel 4004, Intel 8080, Intel 8086, Intel 80186, Intel 80286, Intel 80386, Intel 486 and Pentium microprocessor families as well as many other integrated circuits and personal computer networking . For more information visit Broadbase at www.broadbase.com. Note to Editors: Broadbase is a trademark of Broadbase Information Systems, Inc. Vantive, VantiveVista, Vantive Enterprise, Vantive Sales, Vantive Support, Vantive Quality, Vantive FieldService, Vantive HelpDesk, and VanWeb are trademarks of The Vantive Corporation. Other product or company names used herein may be trademarks of their respective owners. All other product and company names may be trademarks of their respective companies.
CONTACT: Broadbase
Cynthia Seymour, 650/614-8317
cynthia@broadbase.com
or
A&R Partners/Broadbase
John Derryberry, 650/363-0982 ext. 215
jderryberry@arpartners.com
or
The Horn Group/Vantive
Kathleen O'Boyle, 415/905-4025
koboyle@horngroup.com
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