Broadbase Fourth Quarter Earnings Conference Call Time: Thursday, January 18, 2001 at 1:30 p.m. Pacific --4:30 p.m. Eastern--.

Business/Technology Editors

MENLO PARK, Calif.--(BUSINESS WIRE)--Jan. 8, 2001

Broadbase Software, Inc., (NASDAQ: BBSW), the leading provider of intelligent customer interaction software, will hold a fourth quarter earnings conference call on Thursday, January 18 at 1:30 p.m. (PST) / 4:30 p.m. (EST).

The domestic dial-in number is 800-633-8414 and the international dial-in number is 212-748-2804. Once dialed in, ask for the "Broadbase Conference Call." If you prefer to hear the conference call on the Internet, please go to the Broadbase Software web site at www.broadbase.com and click the "investor relations" button for the conference web cast.

A replay of the call is available January 18 at 3:30 p.m. (PST) until January 25 at 3:30 p.m. (PST). The domestic dial-in number is 800-633-8284 and the international dial-in is 858-812-6440. The reservation number for domestic and international is 17185959.

For more information, please contact Jennifer Meyer or Ken Peters at 978/474-1900.

About Broadbase

Broadbase Software is the leading provider of customer-focused analytic, marketing automation and e-service software applications that analyze customer data from multiple touch points, and use that information to execute marketing campaigns, improve online merchandizing and content, increase site stickiness and personalize all customer interactions. Broadbase applications are designed for rapid time to value and have been implemented in as few as fifteen days. Broadbase has provided critical e-commerce infrastructure to more than 450 customers, including ADP, BEA Systems, Cisco Systems, Eddie Bauer, Fidelity Investments, Hewlett Packard, InsWeb, Kodak, Onvia.com, Palm Computing, Polycom, United Airlines and Verizon. Headquartered in Menlo Park, CA, Broadbase has a rapidly growing global presence with locations throughout North America, Europe and Asia.

"Safe Harbor" Statement Under the Private Securities Litigation Reform Act of 1995: P. Information in this release that involves Broadbase's expectations, beliefs, hopes, plans, intentions or strategies regarding the future are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, which involve risk and uncertainties. All forward-looking statements included in this release are based upon information available to Broadbase as of the date of this release, and Broadbase assumes no obligation to update any such forward-looking statement. These statements are not guarantees of future performance and actual results could differ materially from Broadbase's current expectations. Factors which could cause or contribute to such differences include, but are not limited to, lack of market acceptance of the combined company's products or services; inability to integrate existing products and services within budget and on schedule, and develop new integrated products and services on a timely basis; inability by Broadbase or Servicesoft to successfully cross-sell their products and services to each other's customers; introduction of new products or services by competitors; and inability to attract and retain qualified employees. These and other factors and risks associated with Broadbase's business are discussed in Broadbase's recent filings with the Securities and Exchange Commission ("SEC"), including its quarterly report on Form 10-Q filed on November 13, 2000.