Broadbase Expands Management Team with Vice President of Marketing.

MENLO PARK, Calif.--(BUSINESS WIRE)--Aug. 24, 1999--

Industry Veteran Anil Gupta to Drive Awareness of

Industry-Leading e-business Analytic Solutions in Global Market

Broadbase Software, Inc., a leading provider of e-business analytic solutions, today announced that marketing veteran Anil Gupta has joined the company as vice president of marketing. Gupta will drive the company's market and product strategy and will assume responsibility for all of Broadbase's marketing functions. The addition of Mr. Gupta, who served in executive marketing positions at Niku Corporation, Baan (Nasdaq:BAANF) and Oracle (Nasdaq:ORCL), expands Broadbase's strong management team, which has attracted executives from companies such as PeopleSoft (Nasdaq:PSFT), Oracle and Rational (Nasdaq:RATL).

"Anil is an industry leader in software marketing, branding and positioning, and is a strong addition to our executive team," said Mark Kremer, CEO and president of Broadbase. "His extensive experience and clear market vision will help us drive our e-business analytic solutions to the next level of success."

Mr. Gupta joins Broadbase with over 18 years of marketing experience in software development and consulting. Most recently, he served as the vice president of marketing for Niku Corporation, a developer of professional services automation solutions. Before Niku, Mr. Gupta was vice president of marketing for the Baan Supply Chain Solutions product business unit. During his tenure, Baan entered the supply chain planning market and quickly became one of the top three supply chain vendors. Before joining Baan Supply Chain Solutions, he served as vice president of industry marketing at Baan and played a key role in launching the company's vertical market strategy.

"The emergence of e-business has put a premium on personalizing customer relationships -- a process that requires an understanding of every aspect of a customer's interaction with the company," said Mr. Gupta. "However, the personalization process can become very complex, since a customer may interact with multiple organizations such as sales, service, marketing and e-commerce. Frequently, these processes and departments use disparate information systems that don't provide a complete customer view. Many corporations are solving this problem today by using Broadbase solutions to integrate and analyze customer data from all touch-points and then personalize it for use in customer-facing processes. I look forward to working with Mark and his team to help Broadbase become the leading player in the overall e-business infrastructure marketplace."

About Broadbase

Broadbase is a leading provider of customer-centric analytic solutions that enable businesses to maximize customer value across Internet and traditional business channels. The Broadbase EPM solutions create a comprehensive understanding of the customer lifecycle by integrating and analyzing numerous points of customer interaction, from Internet-based systems, front and back office applications and demographic data sources. For more information, visit Broadbase at www.broadbase.com.

Broadbase is a trademark of Broadbase Software, Inc. All other product and company names may be trademarks of their respective companies.

KEYWORDS: EPM, Enterprise Performance Management, Analytic Applications, CRM, Customer Relationship Management, ERP, Enterprise Resource Planning, ERM, Enterprise Relationship Management, DSS, Decision Support, data mart, data warehouse, Web, enterprise software, OLAP, data mining, E-Commerce, E-Business, Sales, Marketing, Customer Service, Support, Enterprise Information Portals