Broadbase Enhances Turnkey Data Mart Platform for New Class of Enterprise Performance Management Applications.MENLO PARK Menlo Park. 1 Residential city (1990 pop. 28,040), San Mateo co., W Calif.; inc. 1874. Electronic equipment and aerospace products are manufactured in the city. Menlo College and a Stanford Univ. research institute are there. 2 Uninc. , Calif.--(BUSINESS WIRE)--July 27, 1998-- Open Architecture of Broadbase 1.3 Provides Ideal Platform For Analytic Applications Analytic Applications are a type of business application software, used to measure and improve the performance of business operations. More specifically, Analytic Applications are a type of Business Intelligence solution. That Improve Business Performance in the Enterprise Broadbase Information Systems, Inc., the leading provider of turnkey See turnkey system. data mart A subset of a data warehouse for a single department or function. A data mart may have tens of gigabytes of data rather than hundreds of gigabytes for the entire enterprise. See data warehouse. platforms optimized for analytic applications, today announced the release of Broadbase 1.3, an enhanced version of its turnkey data mart. Broadbase 1.3 is the ideal platform for Enterprise Performance Management (EPM EPM equine protozoal myeloencephalitis. ) solutions, a new class of analytic applications that measure, analyze, and optimize optimize - optimisation business performance and effectiveness in the enterprise. Broadbase 1.3 offers many key enhancements, including a completely open architecture that supports leading relational databases relational database Database in which all data are represented in tabular form. The description of a particular entity is provided by the set of its attribute values, stored as one row or record of the table, called a tuple. such as Microsoft SQL Server A relational DBMS from Microsoft that is a major component of the Windows Server System. It is Microsoft's high-end client/server database and is closely integrated with Microsoft Visual Studio and the Microsoft Office System. and Oracle. Broadbase 1.3 also features enhanced Web-based delivery to easily distribute information and analysis throughout an organization. Broadbase 1.3 offers seamless integration An addition of a new application, routine or device that works smoothly with the existing system. It implies that the new feature or program can be installed and used without problems. Contrast with "transparent," which implies that there is no discernible change after installation. to popular front office Customer Relationship Management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) and back office Enterprise Resource Planning See ERP. (application, business) Enterprise Resource Planning - (ERP) Any software system designed to support and automate the business processes of medium and large businesses. (ERP (Enterprise Resource Planning) An integrated information system that serves all departments within an enterprise. Evolving out of the manufacturing industry, ERP implies the use of packaged software rather than proprietary software written by or for one customer. ) applications through packaged interfaces or "adapters." With these enhancements, Broadbase 1.3 complements and extends core operational applications by delivering critical insight for optimizing business performance. Separately this week, Broadbase will announce CRMperform, an analytic application developed on the Broadbase 1.3 platform, that optimizes customer relationship management (CRM). Broadbase also will announce partnerships with industry leaders Clarify Inc. and The Vantive Corporation to offer integrated versions of this business analysis solution with their front office application suites. Broadbase's rapidly growing customer base recognizes the value of Broadbase 1.3 and Enterprise Performance Management. "United Airlines selected Broadbase after a competitive review of over 20 software vendors," said Christine Westphal of United Airlines corporate research and development group. "With turnkey functionality, ease-of-use, and an open architecture, Broadbase represents the ideal platform for United to build analysis applications that improve our business performance. United is very excited about working with Broadbase." Analytic applications for Enterprise Performance Management are emerging as the next wave of enterprise software. International Data Corporation estimates that the market for analytic applications will reach $2.6 billion by the year 2001. "Broadbase's Enterprise Performance Management initiative, enhanced by new partnerships with major application providers, adds value to their data mart platform by layering on content for measuring and optimizing key performance indicators Key Performance Indicators (KPI) are financial and non-financial metrics used to quantify objectives to reflect strategic performance of an organization. KPIs are used in Business Intelligence to assess the present state of the business and to prescribe a course of action. ," said Henry Morris, director of data warehousing See data warehouse. data warehousing - data warehouse research for International Data Corporation. "Broadbase recognizes the need of organizations to achieve closed loop systems that link analytic and operational applications for improved business effectiveness and increased business opportunity." EPM solutions based on Broadbase 1.3 measure, analyze, and optimize business operations Business operations are those activities involved in the running of a business for the purpose of producing value for the stakeholders. Compare business processes. The outcome of business operations is the harvesting of value from assets , while driving closed-loop optimization optimization Field of applied mathematics whose principles and methods are used to solve quantitative problems in disciplines including physics, biology, engineering, and economics. through tie-backs to operational systems and processes. With Broadbase, companies can easily access transactional data from multiple systems, analyze current versus historical trends, and monitor performance indicators. These practices lead to continuous performance improvement -- ensuring valuable prospects progress through the sales funnel, maintaining customer loyalty with superior support, and maximizing plant efficiency through optimal mixes of labor and machinery. Broadbase 1.3 provides all the functionality to power analytic applications that optimize business performance throughout an organization -- from data acquisition and transformation to multi-step analysis functions. "Today, companies are struggling to extract more output from fixed resources and build competitive advantage," said Mark Kremer, chief executive officer of Broadbase. "Broadbase 1.3 is the ultimate platform for a new class of business analysis and optimization systems that help an enterprise continuously manage around shared, measurable goals. With Enterprise Performance Management solutions, companies can focus on business effectiveness, not just efficiency." The Ideal Platform for Enterprise Performance Management Solutions Broadbase 1.3 meets the three critical platform requirements for analytic applications and Enterprise Performance Management solutions: -0-
-- Turnkey Data Mart Platform: Broadbase offers the industry's first
completely turnkey data mart with end-to-end capabilities,
including data acquisition, analysis, and information delivery.
-- Optimized for Analytic Applications: Broadbase 1.3 features a
component-based application framework, with graphical
drag-and-drop application blue-printing, leveraging Hybrid
OLAP/relational analysis, data mining, and ad hoc analysis.
-- Open Architecture for the Enterprise: Broadbase 1.3 has a
completely open, standards-based architecture enabling it to
seamlessly integrate with the enterprise.
-0- "EPM applications go beyond traditional decision support tools with their ability to turn data into action, whether it be adjusting inventory levels, reallocating labor resources, or notifying suppliers about changing production schedules," said Bruce Armstrong Bruce Charles Armstrong (born September 7, 1965) is a former offensive tackle in the National Football League from 1987 to 2000, playing all fourteen seasons with the New England Patriots. , senior vice president of marketing for Broadbase. "With software partners such as Baan, Vantive, Clarify, and Indus joining our large customer base in building solutions on top of Broadbase, it is clear that Broadbase is the ideal platform for analytic applications and Enterprise Performance Management solutions." Key Enhancements to Broadbase 1.3 -0-
-- Support for Leading Relational Databases: Broadbase 1.3 adds
support for all leading relational databases to its existing
standards-based design. Building on its completely open languages
and API's, Broadbase applications can now run on any SQL
compliant database or data warehouse, such as Microsoft's SQL
Server, Oracle, Sybase, Informix, and DB2.
-- Full UNIX Database Support: Broadbase 1.3 also supports
connectivity to databases on UNIX platforms, in addition to
Windows NT, providing flexibility in designing the overall
solution.
-- Enhanced Metadata: Broadbase has further exposed its open,
comprehensive metadata, with key data attributes such as usage
and source, as well as attributes of application components,
further optimizing the ease of developing, supporting and
maintaining the actual business analysis application. Broadbase
1.3 also supports metadata-based tiebacks to operational systems.
-- Dynamic Web Delivery: Broadbase 1.3 now offers "channels"-based
delivery for broader and deeper distribution of business analysis
in the enterprise. This "publish and subscribe" model, supporting
both Microsoft Internet Explorer and Netscape Navigator, gives
users secure, role-based access to analysis. In addition, alert
and scheduling capabilities notify users of changes and other
critical events.
-- Packaged Adapters for Leading Enterprise Applications: Broadbase
1.3 features packaged adapters for sourcing data from leading ERP
and front office solutions, including SAP, Baan, Aurum, Clarify,
Siebel/Scopus, and Vantive. These adapters enable Broadbase
solutions to not only complement and extend operational
applications, but also to be deployed rapidly and managed easily.
-0- Pricing and Availability Broadbase 1.3 is available immediately in both North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. and Japan with pricing starting at $US 49,950. About Broadbase Broadbase Information Systems is the leading vendor of Enterprise Performance Management (EPM) solutions, a class of analytic applications that optimize business performance in the enterprise. Industry veterans from Oracle, Lotus, and Sybase founded Broadbase to deliver packaged software See software package. solutions that help companies continuously improve their business performance. Broadbase has rapidly realized this vision with its next generation software products: Broadbase 1.3, a turnkey data mart platform optimized for analytic applications and Enterprise Performance Management, and CRMperform, an analytic application optimizing customer relationship management. Today, Broadbase software is used by such industry-leading companies as American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. , Chevron, Hewlett Packard, United Airlines, Baxter Healthcare, and BankBoston. The company's investors include Benchmark Capital Benchmark Capital is a venture capital firm responsible for the early stage funding of some very successful startups, including eBay. In 1995, the firm invested $6.7 million in eBay, which became worth more than $5 billion by the spring of 1999 and resulted in one of Silicon , Mohr Davidow Ventures, Accel Partners, and Intel Corporation (company) Intel Corporation - A US microelectronics manufacturer. They produced the Intel 4004, Intel 8080, Intel 8086, Intel 80186, Intel 80286, Intel 80386, Intel 486 and Pentium microprocessor families as well as many other integrated circuits and personal computer networking . For more information visit Broadbase at www.broadbase.com. Note to Editors: Broadbase is a trademark of Broadbase Information Systems, Inc. All other product and company names may be trademarks of their respective companies.
CONTACT: Broadbase
Cynthia Seymour, 650/614-8317
cynthia@broadbase.com
or
A&R Partners
John Derryberry, 650/363-0982 ext. 215
jderryberry@arpartners.com
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