Broadband User EVOLUTION.

A RECENT STUDY by Excite@Home reveals that broadband users are a different breed than narrowband users: They are more likely to spend additional time browsing the Web, taking advantage of e-commerce, and exploring streaming video and audio on the Internet.

The data gathered through online interviews showed that 55 percent of broadband consumers spend more time online, and they spend an average of 91 percent more than narrowband users ($400 vs. $209). Other findings: 46 percent vs. 18 percent are much more likely to watch movie trailers; 52 percent vs. 31 percent are more likely to watch streaming video; and 48 percent vs. 30 percent are more likely to get software on demand.

"Broadband is fueling the development of new applications that consumers clearly are taking advantage of--something not possible with dial-up connections," says Byron Smith, executive VP of consumer broadband services and chief marketing officer.