Broadband Sports Names Marla Messing VP of Partner Marketing.Sports &Business Editors LOS ANGELES--(BW SportsWire)--Feb. 3, 2000 1999 Female Sports Executive of Year, President/CEO 1999 FIFA FIFA International Association Football Federation [French Fédération Internationale de Football Association] FIFA n abbr (= Fédération Internationale de Football Association) → FIFA f Women's World Cup to Manage Partner Marketing for Broadband Sports Broadband Sports Inc. today announced that Marla Messing, 1999 FIFA Women's World Cup The FIFA Women's World Cup is recognized as the most important International competition in women's football and is played amongst women's national football teams of the member states of FIFA, the sport's global governing body. President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , will join the company as vice president of partner marketing, effective Feb. 7, 2000. Broadband Sports is an online provider of original content and commerce for hundreds of professional and college sports communities. Named 1999 Female Sports Executive of the Year by Sports Business Journal and one of Advertising Age's Top 100 Marketers, Messing will manage partner marketing for Broadband Sports' online media properties. Broadband Sports' properties include Athlete Direct, the leading provider of athlete web sites; Pro Sports Xchange and its collegiate division, College Sports Xchange, the leading source for original in- depth team and player information online; RotoNews, a leading provider of information and services for the online fantasy sports market; and SportsAuthentics.com, the ultimate source for sports collectibles. &uot;Marla is an amazing talent who helped build Women's World Cup The Women's World Cup could refer to either the:
As president and CEO of the organizing committee, Messing was responsible for developing and implementing the business plan for the record-shattering seven-city 1999 FIFA Women's World Cup event. She oversaw all aspects related to the 32 matches played by 16 nations, including 64 hours of women's soccer coverage on national television, ticket sales, corporate sponsors, licensees and media coverage. Under Messing's leadership, the Women's World Cup generated a surplus for the first time in its history. Messing was senior vice president for Major League Soccer before assuming responsibilities for the Women's World Cup. Prior to that she served as Executive Vice President, World Cup USA 1994, where she was a member of the four-person Executive Management Committee, which oversaw all World Cup business operations Business operations are those activities involved in the running of a business for the purpose of producing value for the stakeholders. Compare business processes. The outcome of business operations is the harvesting of value from assets . She began her career as a corporate and securities attorney at Latham &Watkins. &uot;Broadband Sports presents a wonderful opportunity for me to expand into new areas of the sports business, build on my soccer and women's sports relationships, and capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the many corporate benefits created by the development of the internet medium,&uot; said Messing. &uot;As someone who is passionate about sports, I am very excited about the potential for building individual sports communities through partner marketing agreements.&uot; Messing is the fifth senior executive to join CEO Richard Nanula at Broadband Sports in recent months. John Collins, former senior vice president of television programming and sponsorship sales at the National Football League, was named Vice President, New Media, in November. Roger Wood, former vice president and head of global e-commerce at Reebok Ree´bok` n. 1. (Zool.) The peele. International LTD LTD 1 Laron-type dwarfism 2 Leukotriene D 3 Long-term depression, see there 4. Long-term disability , was named Vice President of Product Development in January. Steven Larkin, former chief merchandising officer for e-commerce at The Fingerhut Corp., was named Vice President of e-commerce this month. Jeffrey N. Pollack, former Vice President of Marketing and Corporate Communications at the National Basketball Association National Basketball Association (NBA) U.S. professional basketball league. It was formed in 1949 by the merger of two rival organizations, the National Basketball League (founded 1937) and the Basketball Association of America (1946). , joined the company as Vice President of New Media Publishing this month. Broadband Sports is a leading Internet provider of unique, original content and commerce for hundreds of individual sports communities. Broadband Sports offers sports fans proprietary content and commerce relating to individual teams and athletes in a broad range of sports. Broadband Sports' content is available at the company's Web site, www.broadbandsports.com, and through leading Internet providers, including AOL, Yahoo!, eBay and Fox Sports. Broadband Sports has its headquarters in Los Angeles and offices in the Bay Area, and New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . The company has 161 employees. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion