Broadband Sports Launches SportsWritersDirect; Pro Sports Xchange and College Sports Xchange Rebranded Under New Name.Sports Editors LOS ANGELES--(BW SportsWire)--March 27, 2000 Broadband Sports Inc. today announced that its ProSports Xchange and College Sports Xchange will now be marketed under one name, SportsWritersDirect. SportsWritersDirect is a leading source of in-depth news and information about professional and college sports, and -- with a news network of more than 300 local and national writers, columnists and editors -- is one of the Internet's fastest-growing publishing firms. "We are already one of the world's largest providers of online sports information and a leading source of news and analysis for hardcore sports fans," said Jeffrey Pollack, vice president of New Media Publishing at Broadband Sports. "Armed with our new brand, and the resources of Broadband Sports, we are well positioned to grow as a content provider." SportsWritersDirect produces and distributes original content covering more than 500 teams in Major League Baseball "MLB" and "Major Leagues" redirect here. For other uses, see MLB (disambiguation) and Major Leagues (disambiguation). Major League Baseball (MLB) is the highest level of play in North American professional baseball. , the National Football League, the National Basketball Association National Basketball Association (NBA) U.S. professional basketball league. It was formed in 1949 by the merger of two rival organizations, the National Basketball League (founded 1937) and the Basketball Association of America (1946). , the National Hockey League National Hockey League (NHL) Organization of professional North American ice-hockey teams. The league was formed in 1917 by five Canadian teams; the first U.S. team, the Boston Bruins, was added in 1924. It today consists of 30 teams in two conferences and six divisions. , NCAA NCAA abbr. National Collegiate Athletic Association Division I football, NCAA Division I basketball and NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla. . SportsWritersDirect is the only news service that provides regular, year-round coverage for this many teams. SportsWritersDirect produces the MLB MLB Major League Baseball MLB Minor League Baseball MLB Middle Linebacker (football) MLB Motor Life Boat MLB Matt Leblanc (actor) MLB Mother Love Bone (band) , NFL NFL abbr. National Football League NFL (US) n abbr (= National Football League) → Fußball-Nationalliga , NBA, NHL NHL Non-Hodgkin's lymphoma, see there , college football and college basketball team pages on AOL Sports, manages sports content for Lycos, syndicates team reports to AOL.com and FoxSports.com and syndicates player notes and sports columns to AOL, FoxSports.com and Yahoo! In addition, it produces RotoNewsDirect, one of the leading Internet sites for fantasy sports news, information and services. "We have the best group of sports writers, editors and administrators ever assembled, and under our new SportsWritersDirect name we'll continue to provide the most comprehensive and in-depth sports news and information," said Frank Cooney, publisher of SportsWritersDirect. The development of the SportsWritersDirect name is part of an integrated branding strategy that Broadband Sports is using to underscore the synergy among all of its business units -- AthletesDirect, RotoNewsDirect, SportsAuthenticsDirect and SportsWritersDirect. About Broadband Sports Broadband Sports, a media company dedicated to serving hardcore sports fans, provides original content and commerce to leading Internet portals and sports communities. The company's four media properties offer sports consumers proprietary content and commerce featuring college and professional teams, as well as individual athletes, in a broad range of sports. In addition to SportsWritersDirect, the properties include: AthletesDirect, a leading provider of athlete Web sites; RotoNewsDirect, a leading provider of news, information, games and services for the fantasy sports market; and SportsAuthenticsDirect, an Internet retailer of sports collectibles and merchandise. Broadband Sports' content is available at the company's Web sites, www.broadbandsports.com and www.athletesdirect.com, and through leading Internet providers, including AOL, eBay, Fox Sports and Yahoo! Broadband Sports Inc. has its headquarters in Los Angeles and offices in Novato, Calif., and New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . The company has 205 employees. |
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