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Broadband Media Company Amaru Inc. Announces Fifth Straight Year of Profitability; M2B Brand Grows Consistently Year-Over-Year; Expansion Achieved Through Diversified Portfolio of Investments, Acquisitions and Strategic Partnerships.


HOLLYWOOD, Calif. & SINGAPORE -- US-based Amaru, Inc. (Pink Sheets:AMRU), a Nevada corporation A Nevada Corporation is a corporation chartered under the laws of the U.S. state of Nevada.

Nevada, like the state of Delaware (See Delaware corporation), is well known as a corporate haven.
, today announced that the company has secured profitability for the fifth consecutive year and is currently on track with the launch of new businesses and expansion into new markets this year.

The company announced that its generated revenue more than quadrupled year-over-year, from $4 million USD USD

In currencies, this is the abbreviation for the U.S. Dollar.

Notes:
The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion.
 in 2004 to $18 million USD in 2005. Net income after tax was lower at $0.17 million in 2005 compared to $0.51 million in 2004, due mainly to significant investments by the company in product development, marketing, the set up of the US server infrastructure in San Jose San Jose, city, United States
San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850.
 and the recruitment and retaining of talent to propel its corporate growth strategy. The total asset value increased by approximately five times, growing from $4.5 million in fiscal year 2004 to $20.7 million in 2005. Amaru Inc. also secured $16.2 million USD, before commission and consulting fees, in private placement from accredited investors last year.

"Our performance in 2005 underscores the continued profitability of our model since we re-structured into a diversified portfolio of businesses and pushed ahead into full-fledged operations at the end of 2004," said Colin Binny, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Amaru Inc. "Continued growth this year is expected to be powered by the multiple revenue streams. In particular, we will focus on our signature projects -- namely the Global Broadband TV Broadband TV involves accessing multimedia content via an unmanaged broadband connection and viewing it on a PC or sometimes a normal TV. Broadband TV differs from IPTV as the network bandwidth is unmanaged and the system is inherently open.  service and the M2B M2B MathML to Braille (computer application)  World Travel broadband platform which will launch online in the second half of 2006."

The Global Broadband TV service, slated for launch in 2006 with over 40 channels of streaming videos, will offer entertainment choices across a wide variety of genres that have been acquired through deals with Hollywood studios, foreign and independent film distributors and via original productions by M2B. Available to broadband users worldwide, the 40 channels of on-demand content are delivered to the television screen through an innovative set-top box The cable TV box that sits on "top" of the TV "set," although it is often located several feet away in an equipment rack. The set-top box descrambles the premium channels and provides a tuner for the higher cable numbers that very old TVs did not support.  that incorporates video-conferencing and messaging features. Amaru Inc. is also planning to launch localized marketing in Japan, Australia and Canada this year to promote the service.

The M2B World Travel platform, announced in December 2005, is backed by a global agreement with Amadeus, a leading GDS GDS Global Distribution System
GDS Google Desktop Search (Google)
GDS Goodie Domain Service (Vienna University of Technology, Austria)
GDS Guards
 in the global travel industry. It will offer both a competitive online booking engine and on-demand related entertainment targeting a worldwide customer base. In a recent announcement, M2B World Travel reported that it has signed an agreement with China International Travel Services (Sichuan province) to gain a strong foothold to tap the huge potential of the China market.

Amaru, Inc. is focused on building its leadership in broadband media entertainment by delivering to consumers the content and applications to create their own comprehensive personalized media experiences, ultimately satisfying the demands of today's consumers who are seeking entertainment and education content that are available on-demand.

About Amaru Inc. (AMRU) and M2B

Amaru, Inc., a Nevada corporation, through its subsidiaries under the M2B brand is a leader in the Broadband Media Entertainment business, and a major provider of interactive Entertainment-on-demand, Education-on-demand and e-commerce streaming over Broadband channels, Internet portals, and 3G devices. To date, the Company has launched multiple Broadband TV websites for Hollywood and Asian entertainment, education and online shopping, with over 100 channels designed to cater to various consumer segments and lifestyles. Its content covers diverse genres such as movies, dramas, comedies, documentaries, music, fashion, lifestyle, edutainment Educational material that is also entertaining.

(application) edutainment - Interactive education and entertainment services or software, usually supplied commercially via a cable network or on CD-ROM.
, and more. The M2B brand has established its competitive edge by offering access to an expansive range of content libraries for aggregation, distribution and syndication on Broadband and other media; including rights for merchandising, product branding, promotion and publicity.

Globally, Amaru Inc and M2B are expanding through several integrated companies including:

--1. M2B World Inc -- leads the US market and is based in Hollywood, CA.

--2. M2B World Pte Ltd PTE LTD Private Limited  -- directs the Asian markets through its Singapore office and representative office in Shanghai, China

--3. M2B Australia Pty Ltd PTY LTD Propriety Limited (company structure in Australia)  -- oversees Oceania markets

--4. M2B Entertainment Inc. -- oversees Canadian market

--5. M2B Commerce Limited -- focuses on e-commerce and e-trading

--6. M2B World Travel Limited -- offers e-travel services

--7. M2B Game World Pte Ltd -- develops online gaming See gaming.  platforms and content

--8. M2B Commerce Ltd (Cambodia) -- oversees Cambodian market

--9. Amaru Holdings -- drives content syndication and distribution

M2B offers consumers personalized entertainment through its wide range of broadband streaming channels available at www.m2bworld.com.

Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 Act

The information posted in this release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. You can identify these statements by use of the words "may," "will," "should," "plans," "expects," "anticipates," "continue," "estimate," "project," "intend," and similar expressions. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those projected or anticipated. These risks and uncertainties include, but are not limited to, general economic and business conditions, effects of continued geopolitical ge·o·pol·i·tics  
n. (used with a sing. verb)
1. The study of the relationship among politics and geography, demography, and economics, especially with respect to the foreign policy of a nation.

2.
a.
 unrest and regional conflicts, competition, changes in technology and methods of marketing, delays in completing various engineering and manufacturing programs, changes in customer order patterns, changes in product mix, continued success in technological advances and delivering technological innovations, shortages in components, production delays due to performance quality issues with outsourced components, and various other factors beyond the Company's control. For full statement, please refer to www.M2BWorld.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 12, 2006
Words:880
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