Broadband May Become More Popular Than TV for Many in US According to In-Stat.SCOTTSDALE, Ariz. -- Within the next three years, more than 16 million US TV households may be using their broadband service See broadband and broadband service provider. more than they use their TV sets today, reports In-Stat (http://www.in-stat.com). This is one of the key findings of an In-Stat survey of US consumers about TV viewing, media, and online habits, the high-tech market research firm says. Respondents had a broadband connection See broadband and wireless broadband. , a TV set, and were 18 years of age or older. "Today's stable and profitable subscription TV services are facing new competition from online and mobile entertainment services, and from new, high-quality packaged goods Noun 1. packaged goods - groceries that are packaged for sale foodstuff, grocery - (usually plural) consumer goods sold by a grocer plural, plural form - the form of a word that is used to denote more than one , such as HD-DVD HD-DVD High Definition Digital Versatile Disk and Blu-ray discs A Blu-ray Disc (also called BD) is a high-density optical disc format for the storage of digital information, including high-definition video. Overview The name Blu-ray Disc is derived from the blue-violet laser used to read and write this type of disc. ," says Gerry Kaufhold, In-Stat analyst. "The very nature of what consumers call 'entertainment' is undergoing a profound change in which the ability to instantly share content with friends, family members, and those connected on social networks or buddy lists A list of colleagues, workgroup members, friends, etc., that you might wish to communicate with via instant messaging. See instant messaging. is creating micro user communities that replace traditional entertainment sources such as TV programs. As more high-quality content becomes available online, savvy consumers are considering ways to reduce their monthly bills by getting everything from the Internet." In-Stat's survey also revealed the following: * Up to 30% of respondents would drop subscription TV and use the Internet for TV. * 42% of respondents said that they are not getting enough international news and information from their current TV delivery services, even though there are hundreds of channels available. * Nearly 40% of all respondents said "This is the first I've heard of" the US analog TV cut off mandate in February 2009. The research, "US TV Viewer Survey: Online Bids to Usurp u·surp v. u·surped, u·surp·ing, u·surps v.tr. 1. To seize and hold (the power or rights of another, for example) by force and without legal authority. See Synonyms at appropriate. 2. Pay TV" (#IN0703448CM), covers US consumer attitudes and perceptions about TV viewing, media, and online habits. It provides analysis of a recent In-Stat survey of US consumers regarding their media consumption habits. For more information on this research or to purchase it online, please visit: http://www.instat.com/catalog/mmcatalogue.asp?id=212, or contact a sales representative: http://www.instat.com/sales.asp The price is $3,995 (US). About In-Stat Technology vendors, service providers, technology professionals and market specialists, worldwide, rely on In-Stat's experienced staff and in-depth research to support critical business, product and technology decisions. In-Stat's insights are derived from both a deep technology understanding and comprehensive research, which examines each segment of the value chain for each market. Regular and ongoing end-user demand and primary research surveys underpin much of the analysis, enabling In-Stat to provide incisive market knowledge and guidance on future market opportunities via syndicated research products, custom consulting, and advisory services advisory services advisory services provided to the public, in their capacity as owners and managers of animals, are an important part of veterinary science. They may be provided by government bureaux, by commercial companies who deal in pharmaceuticals or animals or animal . In-Stat is a strategic segment of the $9 billion Reed Elsevier global information network, with access to an expansive worldwide electronic network, extensive technology databases and well-informed personnel. As a member of Reed Business Information Reed Business Information is a large business publisher in the United States, United Kingdom, continental Europe, Australia and Asia. It is a division of Reed Elsevier. In 2005, Reed Business Information started the Quill Awards, a literary award broadcast on NBC. , In-Stat is a division of the largest business-to-business publisher in the U.S. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion