Broadband Interactive Group and Bluetorch Assets Purchased By Marvin Winkler.Business Editors & High-Tech Writers IRVINE, Calif.--(BUSINESS WIRE)--Jan. 14, 2002 Plans to Combine Broadband Interactive Group, Bluetorch Media Assets and Consumer Brands with Open-Platform Security Solutions for Digital Rights Management Marvin Winkler Winkler may refer to:
Assets included in the deal are the BIG intellectual properties and Bluetorch media platform. BIG developers spent two years working side-by-side with engineers of the market leaders of cable and satellite set-top boxes The cable TV box that sits on "top" of the TV "set," although it is often located several feet away in an equipment rack. The set-top box descrambles the premium channels and provides a tuner for the higher cable numbers that very old TVs did not support. to create several software solutions for delivery of streaming media See streaming audio, streaming video and digital media hub. , electronic programming guides (EPGs) and video-on-demand that work with the industry's largest provider of cable-modem chip-sets. "These solutions, which have been streamlined to work with the future trends in set-top boxes will have great value in the near future as interactive television (iTV) services reach critical mass," said Winkler. BIG had introduced Bluetorch as the in-house converged media demonstration platform and during 2000 and 2001 produced 165 hours of original television programming reaching 70 million Fox Sports Net households and international distribution. This programming continues to run on Fox and contains prompts directing viewers to Bluetorch.com and Bluetorch.tv which historically hosted an EPG (Electronic Program Guide) An online listing of TV or other programs. Periodically, EPGs are downloaded into set-top boxes so that viewers can preview offerings by time or category and set reminders. for the Bluetorch TV programming and other lifestyle information for the youth audience, as well as being the home for integrated marketing with promotions and sponsorships for clients such as Panasonic, Philips, Nissan, IMG IMG International medical graduate, see there , Billabong bil·la·bong n. Australian 1. A dead-end channel extending from the main stream of a river. 2. A streambed filled with water only in the rainy season. 3. A stagnant pool or backwater. , Gotcha (jargon, programming) gotcha - A misfeature of a system, especially a programming language or environment, that tends to breed bugs or mistakes because it both enticingly easy to invoke and completely unexpected and/or unreasonable in its outcome. and Quiksilver. There was robust and dynamic parallel programming for the Internet sites that was developed daily to coordinate with the television programming as well as more than 100 additional hours devoted to original content for the iTV systems to include webtv, aoltv and worldgate. "Our team at Bluetorch will be expanding many of the historical features of the Bluetorch.com Web site and is in pre-production of a 2002 series of BluetorchTV programming," said Winkler. By combining media and consumer brands with various communications platforms and emerging technologies, BIG has also created a way to increase brand equity for its client and protect and monetize programming for content which increases value for the content developers in the distribution process. Broadband Interactive Group and Bluetorch have recently moved to new offices in Irvine, with the build out of 10,000 square feet for a TV, video and Web production facility for Bluetorch in progress. About Broadband Interactive Group Founded in 1999, Broadband Interactive Group (BIG) developed an integration of emerging technologies with various communication platforms to include television, Web, live events and print media to create a "convergence" business model that incorporates programming with brand development and innovative marketing programs. To demonstrate convergence, BIG created Bluetorch, a media company targeted at the youth market sector. Bluetorch produces television programming, Web sites, live events and magazines coupled with unique integrated sponsorship packages. BIG also devotes man-years of software engineering time in development of converged media and interactive television (iTV) delivery solutions to include Electronic Programming Guides, Video-on-Demand and Embedded Inserted into. See embedded system. Meta Information, for new-media over "fat-pipe" broadband connections via cable modems, satellite and ADSL See DSL. ADSL - Asymmetric Digital Subscriber Line . |
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