Broadband Interactive Group Snags Convergence Pioneers from MTV Networks and Road Runner.Business Editors ALISO VIEJO, Calif.--(BUSINESS WIRE)--March 21, 2000 Director of Convergence Programming and Director of Broadband Content to Help Develop Integrated Rich Media for Cross-Media Platforms Expanding its management team to bring integrated convergence programming to its audience, Broadband Interactive Group (BIG), a new media company developing cross-media platforms for targeted communities of interest, has hired two new executives. Brendan Casey, formerly MTV MTV in full Music Television U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business. Network's producer of convergence, is BIG's new director of convergence programming, and Ron James
Road Runner thrives on outwitting Wile E. Coyote. [Comics: “Beep Beep the Road Runner” in Horn, 105] See : Cunning Road Runner cable modem cable modem Modem used to convert analog data signals to digital form and vise versa, for transmission or receipt over cable television lines, especially for connecting to the Internet. service, is BIG's new director of broadband content. Casey will spearhead BIG's interactive TV programming development, furthering the convergence between BIG's Bluetorch.com and Bluetorch TV which appears daily on Fox Sports Net. At MTV Networks, Casey led technology and creative teams to complete MTV Network's convergence content and worked on interactive TV projects involving WebTV, Wink, Worldgate and Liberate. Casey was also part of the team which launched MTV Network's first online radio station called VH1 at Work. As director of broadband content, James will be using his many years experience in leading the development of integrated rich media for Road Runner to help make BIG's Web properties the most compelling broadband experiences on the Internet. Prior to joining BIG, James was the first Webmaster/editor for Time Warner's Road Runner cable modem service. His site, Road Runner San Diego, is recognized as one of the most advanced regional community Web sites on the Internet, and the first to use extensive integrated rich media. James also produced the industry's first cross-media hypertext CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). for his 1992 Van Nostrand Reinhold book, "The Multimedia Casebook A printed compilation of judicial decisions illustrating the application of particular principles of a specific field of law, such as torts, that is used in Legal Education to teach students under the Case Method system. ." "BIG has the vision and resources to attract pioneers in Internet/TV convergence and broadband multimedia," said Scott Bushman, BIG's vice-president of interactive. "Our cross-platform network, Bluetorch, merges Internet interactivity with broadcast television on Fox Sports Net, live events and print publications. As veterans of the Internet, Brendan and Ron have the experience to help us aggressively continue to converge these elements." About Broadband Interactive Group Founded in October 1999, Broadband Interactive Group (BIG) is a new media company focused on developing cross-media in targeted communities of interest. Its first channel and proof-of-concept is Bluetorch (www.bluetorch.com) which offers participants and fans of extreme sports, television programming on Fox Sports Net, three print magazines and Internet content, as well as major live competitive events. BIG also has strategic investment from Broadcom Corp. (Nasdaq:BRCM BRCM Broadcom Corporation (stock abbreviation, AMEX) BRCM Master Chief Boilermaker (USN rating) ). About Bluetorch Broadband Interactive Group's Bluetorch network is building convergence through its cross-media network of television programming, Internet, print publications and many major competitive events. Bluetorch targets the more than 50 million participants and fans of skateboarding, wakeboarding Wakeboarding is a surface water sport which involves riding a wakeboard over the surface of a body of water behind a boat. It was developed from a combination of water skiing, snow boarding and surfing techniques. , surfing, bodyboarding, snowboarding, in-line skating, motocross motocross Form of motorcycle racing in which cyclists compete on a closed course marked out over natural or simulated rough terrain. Courses vary widely but must be 1.5–5 km (1–3 mi) in length, with steep inclines, hairpin turns, and mud. and BMX BMX abbr. bicycle motocross BMX Noun 1. bicycle motocross: stunt riding over an obstacle course on a bicycle 2. . To create the "stickiest" network imaginable, Bluetorch lets participants express themselves in print, on video, online and at events, while connecting them to the top athletes in their sport. The Bluetorch experience is available at www.bluetorch.com. |
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