Broadband Interactive Group Offers Advertisers Unique Convergence Opportunities Across Multiple Platforms: Television, Print, Online and Live Events.Business Editors New VP of Integrated Sales and Account Executive Team to Help Advertisers Hit Their Audience in Creative, Interactive and Targeted Ways ALISO VIEJO, Calif.--(BUSINESS WIRE)--March 6, 2000 Expanding its management team to meet growing demand from advertisers, Broadband Interactive Group (BIG), a new media company developing cross-media platforms for targeted communities of interest, has hired Deborah Striff as its vice president of integrated sales. Striff will promote BIG's multiple media offerings, help in the development of additional targeted communities and manage the endemic sales department. Striff will be responsible for creating integrated sales packages for advertisers, providing turnkey marketing solutions with such offerings as commercial television time; promotional, sponsorship and product placement opportunities within television programming when appropriate; online ads; advertisements in print magazines; as well as signage, displays and product samples at live events. She will begin work immediately with BIG's first channel and proof-of-concept, Bluetorch. Participants and fans of extreme sports extreme sports Sports events characterized by high speed or high risk. Such sports include aggressive inline skating, wakeboarding, street luge, skateboarding, and freestyle bicycle events (wherein tricks such as back flips are performed on a bicycle). can tune in weekdays to Bluetorch Rush Hour on Fox Sports Net, pick up free copies of Bluetorch print magazines from specialty stores Noun 1. specialty store - a store that sells only one kind of merchandise shop, store - a mercantile establishment for the retail sale of goods or services; "he bought it at a shop on Cape Cod" , go online to Bluetorch.com and experience their passion at major live competitive events. "BIG's cross-media vision is to own and deliver every conceivable medium favored by our finely targeted audiences. We created the VP of integrated sales and account executive positions to help realize this vision, making advertisements a welcomed and integrated experience," said Matt Jacobson, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of BIG. Striff, who most recently was national advertising manager for AT&T Media Services, has over 20 years of experience in advertising and media sales. At AT&T, she was a key member of the team that created and sold the New Media Alliance. The Alliance was designed to develop and test interactive advertising applications for convergent media in five non-competitive categories. She was a winner of the Cable Advertising Bureau Corporate Sales Achievement Award in 1999. Earlier in her career, she managed advertising sales for a variety of media outlets including USA Today USA Today National U.S. daily general-interest newspaper, the first of its kind. Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s. , Sky Radio and KCAL-TV. "Of the many new media ventures I've encountered, BIG is the only one with a true convergence The angle at which one meridian is inclined to another on the surface of the Earth. See also convergence. vision targeting specific communities," said Striff. "The interactive potential in both programming and advertising across multiple media platforms means BIG presents a complete solution for advertisers who want to reach their audience," she added. The new endemic sales team consists of insiders from the extreme sports industry who have broad understanding of advertisers' needs. Erik Apple, Pete Martini, Cameron Steele and Morgan Wright will serve as account executives on this team to manage sales across all Bluetorch media outlets. About Broadband Interactive Group Founded in October 1999, Broadband Interactive Group (BIG) is a new media company focused on developing cross-media platforms for vertical media properties in targeted communities of interest. Its first channel and proof-of-concept is Bluetorch (www.bluetorch.com), which offers participants and fans of extreme sports, television programming on Fox Sports Net, three print magazines and Internet content, as well as major live competitive events. BIG also has strategic investment from Broadcom Corporation (Nasdaq:BRCM BRCM Broadcom Corporation (stock abbreviation, AMEX) BRCM Master Chief Boilermaker (USN rating) ). About Bluetorch Broadband Interactive Group's Bluetorch network is building convergence through its cross-media network of television programming on Fox Sports Net, Internet, print publications and major live competitive events. Bluetorch targets the more than 50 million participants and fans of skateboarding skateboarding Form of recreation, popular among youths, in which a person rides standing balanced on a small board mounted on wheels. The skateboard first appeared in the early 1960s on paved areas along California beaches as a makeshift diversion for surfers when the ocean , wakeboarding Wakeboarding is a surface water sport which involves riding a wakeboard over the surface of a body of water behind a boat. It was developed from a combination of water skiing, snow boarding and surfing techniques. , surfing, bodyboarding, snowboarding snowboarding: see under skiing. snowboarding Sport of sliding downhill over snow on a snowboard, a wide ski ridden in a surfing position. Derived from surfing and influenced also by skateboarding as well as skiing, snowboarding began to burgeon , inline skating, motocross motocross Form of motorcycle racing in which cyclists compete on a closed course marked out over natural or simulated rough terrain. Courses vary widely but must be 1.5–5 km (1–3 mi) in length, with steep inclines, hairpin turns, and mud. and BMX BMX abbr. bicycle motocross BMX Noun 1. bicycle motocross: stunt riding over an obstacle course on a bicycle 2. . To create the "stickiest" network imaginable, Bluetorch lets participants express themselves in print, on video, online and at events, while connecting them to the top athletes in their sport. The Bluetorch experience is available at www.bluetorch.com. |
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