Broadband Interactive Group Acquires First-ever Girls Action Sports Site, Chicksticks.com; Company Appoints Chicksticks.com Founder, CEO to Senior Producer, Girl Content.Business Editors/Technology Writers IRVINE, Calif.--(BUSINESS WIRE)--June 7, 2000 In a move designed to strengthen its commitment to the growing girls' action sports market, Broadband Interactive Group (BIG) today announced the acquisition of Chicksticks.com, a groundbreaking action sports Web site designed exclusively for girl surfing surfing, sport of gliding toward the shore on a breaking wave. Surfers originally used long, cumbersome wooden boards but now ride lightweight synthetic boards that allow a greater degree of maneuverability. , skateboarding skateboarding Form of recreation, popular among youths, in which a person rides standing balanced on a small board mounted on wheels. The skateboard first appeared in the early 1960s on paved areas along California beaches as a makeshift diversion for surfers when the ocean and snowboarding snowboarding: see under skiing. snowboarding Sport of sliding downhill over snow on a snowboard, a wide ski ridden in a surfing position. Derived from surfing and influenced also by skateboarding as well as skiing, snowboarding began to burgeon enthusiasts. Terms of the deal were not disclosed. As part of the agreement, Chicksticks.com chief executive officer and founder Tracey Hagemann will join BIG's Bluetorch network as senior producer, girl content, responsible for developing Bluetorch's growing girls' initiative. BIG's Bluetorch is a cross-media network of television, print, Internet media and competitive events targeting the more than 50 million "Gen Y See generation X. " participants and fans of skateboarding, wakeboarding Wakeboarding is a surface water sport which involves riding a wakeboard over the surface of a body of water behind a boat. It was developed from a combination of water skiing, snow boarding and surfing techniques. , surfing, bodyboarding, snowboarding, inline skating skating: see ice skating; ice dancing; roller skating. skating Sport in which bladelike runners or sets of wheels attached to shoes are used for gliding on ice or on surfaces other than ice. , motocross motocross Form of motorcycle racing in which cyclists compete on a closed course marked out over natural or simulated rough terrain. Courses vary widely but must be 1.5–5 km (1–3 mi) in length, with steep inclines, hairpin turns, and mud. and BMX BMX abbr. bicycle motocross BMX Noun 1. bicycle motocross: stunt riding over an obstacle course on a bicycle 2. . "Girls' action sports are a vital part of the market, yet its participants have been incredibly overlooked and underserved," said BIG vice president of interactive, Scott Bushman. "Through Chicksticks.com and our appointment of Tracey Hagemann, we can now tap into this important audience through enhanced content and services, including a wider selection of girls' gear, more robust event coverage and girl-specific features." A landmark online destination for girl action sports fans, Chicksticks.com was the first Internet site to sell girls-only action sports gear and provide coverage of important girls' snowboarding, surfing and skateboarding events. Launched in October 1999, Chicksticks.com offers direct, girl-to-girl advice and features links to other sports and general interest girl sites. "Girls who love action sports will now have even greater access to gear that is made for the way we ride and the way we live," said Hagemann. "Joining with BIG gives us the ability to round out our store with additional lines of boards, clothing and accessories for surfing, skating and snowboarding." About Chicksticks.com Launched in October 1999, Chicksticks.com was the first Internet site to sell girls-only action sports gear and provide coverage of important girls' snowboarding, surfing and skateboarding events. Chicksticks.com provides a community-style environment for girls to select and purchase action sports gear and clothing from top women's brands, get the latest coverage on surfing, snowboarding and skating events and connect with other girls who share a passion for action sports. Experience Chicksticks.com at www.chicksticks.com. About BIG Founded in October 1999, Broadband Interactive Group (BIG) is a new media company focused on developing cross-media platforms in targeted communities of interest. Its first convergence channel and proof-of-concept is Bluetorch (www.bluetorch.com), which offers action sports enthusiasts a network of television programming on Fox Sports Net, four print magazines and Internet content, as well as major live events. BIG has strategic investment from Broadcom Corp. (Nasdaq:BRCM BRCM Broadcom Corporation (stock abbreviation, AMEX) BRCM Master Chief Boilermaker (USN rating) ), the world leader in enabling broadband to the home. |
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