Broadband Increasingly Important to Hotel Competitive Ability Reports In-Stat/MDR.Business Editors/High-Tech Writers SCOTTSDALE, Ariz.--(BUSINESS WIRE)--Aug. 25, 2003 The hotel broadband broadband Term describing the radiation from a source that produces a broad, continuous spectrum of frequencies (contrasted with a laser, which produces a single frequency or very narrow range of frequencies). market has experienced a considerable recovery over the past year and is positioned for further future growth, reports In-Stat/MDR (http://www.instat.com). The high-tech market research firm reports that, despite the downturn Downturn The transition point between a rising, expanding economy to a falling, contracting one. downturn A decline in security prices or economic activity following a period of rising or stable prices or activity. in the travel industry, hotels now perceive broadband as a necessary service offering to remain competitive in the current environment. As a result, there has been a significant shift in the market from being a service provider driven one to what is now a demand driven business, both on the part of the guest and hotel. "Hotels are acting on the new vision of broadband's importance to their competitive ability, and more and more properties are offering high-speed access as an amenity a·men·i·ty n. pl. a·men·i·ties 1. The quality of being pleasant or attractive; agreeableness. 2. Something that contributes to physical or material comfort. 3. ," said Amy Cravens Cravens Railway Carriage and Wagon Company Limited was a railway car builder in Sheffield, England and supplier of the London Underground A60 Stock; and diesel multiple units and electric multiple units to British Railways. , a senior analyst with In-Stat/MDR. "This renewed strength in the hotel broadband market will be reflected by an increasing number of rooms deployed each year." In-Stat/MDR has also found that: -- Although there are considerable regional differences, hotels worldwide are following this trend. While North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. leads the worldwide market, Asia Pacific also represents strong opportunity. Europe has been a slower market in the past, yet In-Stat/MDR expects considerable growth in this region in 2004. -- According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. an In-Stat/MDR survey, over half of the respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. indicated that the hotel owned the network equipment, illustrating a significant adoption of this new model. Hotel ownership of the equipment, and the broadband service, creates a more stable operating environment In computing, an operating environment is the environment in which users run programs, whether in a command line interface, such as in MS-DOS or the Unix shell, or in a graphical user interface, such as in the Macintosh operating system. for the providers, as well as allowing the hotel more creativity for pricing structures -- some even making the service free, as the Marriott chain has recently done. -- The emerging new business models are also capitalizing on the introduction of new services and applications. Simple service offerings, such as creating a printing network, which link guestrooms to a central printer, are emerging, as well as more complex offerings, such as Video-on-Demand (VoD). Networks are also being viewed as operational tools. For instance, branded portals act as a virtual concierge for in-room services, as well as a marketing device. Some hotels are even envisioning creating "smart guestrooms," where environmental controls and other in-room devices are linked to the network. The report, "Battling with Broadband: How Hotels are using High-Speed Access to Compete for Guests" (#IN030829MU), provides in-depth analysis of the technologies, services/applications and business models that are the foundation for this market. Five-year worldwide forecasts are provided for footprint/locations deployed, equipment revenue, and usage rates. To purchase this report, or for more information, please visit: http://www.instat.com/catalog/cat-mtb.htm or contact Courtney McEuen at 281-246-4668; cmceuen@reedbusiness.com. The report price is $3,495. About In-Stat/MDR In-Stat/MDR (http://www.instat.com) offers a broad range of information resources (1) The data and information assets of an organization, department or unit. See data administration. (2) Another name for the Information Systems (IS) or Information Technology (IT) department. See IT. and analytical analytical, analytic pertaining to or emanating from analysis. analytical control control of confounding by analysis of the results of a trial or test. assets to technology vendors, service providers, technology professionals and market specialists worldwide. The company stands alone in its ability to integrate both supply-side and demand-side research methodologies into a single comprehensive view of technology markets and products. This capability relies on a unique ability to cover the entire value chain from engineering-level technology, through equipment, infrastructure, services and end users. In-Stat/MDR is part of the Reed Electronics Group, a division of Reed Elsevier (www.reedelsevier.com), a world-leading publisher and information provider. With over 38,000 employees worldwide, Reed Elsevier operates in the science & medical, legal, education and business-to-business industry sectors, providing high value and flexible information solutions to professional end users, with increasing emphasis on the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the . |
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