Broadband Gateways Poised to Strengthen Existing Market Lead with Aggressive 2001 Campaign.Business & High Tech Editors PLANO, Texas--(BUSINESS WIRE)--Feb. 5, 2001 Dallas-based M/C/C to Lead Extensive Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Blitz Broadband Gateways signed a contract this month naming M/C/C as its agency of record. The move is part of the company's planned public relations initiative designed as the groundwork for the 2001 launch of aggressive sales and positioning strategies. Broadband Gateways is a customer premises network device designer targeting service providers. EVOLO(TM) intelligent premises gateway, the company's CPE (Customer Premises Equipment) Communications equipment that resides on the customer's premises. CPE - Customer Premises Equipment device, is designed to distribute broadband services throughout the home or small business. The device allows subscribers to manage multiple voice and data services coming into the home or business over a single copper pair. Broadband Gateways began manufacturing the EVOLO system recently at an OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and facility in Guadalajara, Mexico. The company is poised to deliver product in coming months, and expects to gain a large customer base this year in line with its emerging business strategy and an upcoming new product launch announcement. As part of its strategy for 2001, Broadband Gateways also has planned an office building expansion this year, as well as an increase in management and engineering staff. "This year alone will see an increase of more than five times the number of multi-service gateways units shipped over last year, and shipments will continue to grow at almost 200 percent annually through 2005," said Greg Jones Greg Jones may refer to:
Dallas-based M/C/C, the leading technology-focused marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales agency in the Southwest, will handle the public relations needs of Broadband Gateways. M/C/C will boost the company's presence in the telecommunications industry by building awareness with reporters and editors at major print and broadcast media outlets. The agency will assist with strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. , generate all press materials and foster analyst relations Analyst relations is a corporate communications and public relations activity whereby businesses aim to influence technology industry analysts (also known as research analysts) who work for independent research and consulting firms. The two largest U.S. . About Broadband Gateways Broadband Gateways Inc. designs intelligent integrated access devices in the broadband voice and data market. The company's innovative Intelligent Premises Gateway (IPG IPG Implantable pulse generator, see there ) for residential and small business applications is the world's first modular, intelligent platform, driving the convergence of voice and data, wireless and wireline. This new system takes broadband beyond high-speed Internet See broadband. access, distributing wireless voice, data, and multimedia services within the premises more simply and cost-effectively, thereby opening up the mass market for service providers. Broadband Gateways is privately funded and headquartered in Plano, Texas. For more information on Broadband Gateways and its development of the Intelligent Premises Gateway, visit the company's website at www.broadbandgateways.com. |
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