Broadband Digital Group and DoubleClick Join Forces to Deliver the Next-Generation of Internet Advertising.Business Editors/Internet Writers NEWPORT BEACH Newport Beach, residential and resort city (1990 pop. 66,643), Orange co., S Calif., on Newport Bay and the Pacific Ocean; inc. 1906. It is a popular seaside resort and yachting center. Manufactures include electrical and medical equipment, computers, boats, and adhesives. , Calif./NEW YORK--(BUSINESS WIRE)--April 24, 2000 Former AdForce Founders to Utilize DoubleClick's DART Solution to Manage and Deliver Rich-Media Advertising to More Than 900,000 FreeDSL(SM) Registered Users Broadband Digital Group (BDG BDG Building (usually seen as BLDG) BDG Budget BDG Binding BDG Bundaberg (Queensland, Australia) BDG Blanding, Utah (airport code) BDG Batten's Disease Gene ), provider of FreeDSL(SM) today announced it has joined forces with DoubleClick (Nasdaq:DCLK DCLK Doubleclick Inc. (stock abbreviation, AMEX) DCLK Deputy Clerk DCLK Digital Clock DCLK Double Click ), the leading provider of global Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. solutions, to use its DART (Dynamic Advertising Reporting and Targeting) full-service ad serving solution. The alliance will connect BDG's advertising and marketing partners with the DART ad management solution, allowing them to deliver rich-media advertisements to BDG's more than 900,000 registered users. The alignment between these two companies demonstrates the dynamic nature of the Internet landscape. As co-founders of AdForce (formerly on the Nasdaq:ADFC ADFC Allgemeiner Deutscher Fahrrad Club ADFC Australian Defence Force Cadets ADFC Altimetry Data Fusion Center ADFC Alcohol and Drug Free Community ADFC Advanced Digital Fire Control ), which was recently acquired by CMGI CMGI Commonly Maintained Grounds Infrastructures CMGI College Marketing Group Information (Services) for more than $500 million, Chad and Ryan Steelberg previously competed with DoubleClick. Today, BDG and DoubleClick are collaborating to help foster a cost-effective broadband advertising solution within the Internet arena. "We are committed to doing everything possible to enhance our customers' online experience," said Ryan Steelberg, president of Broadband Digital Group. "By aggregating our subscriber information we can leverage DART technology to allow our partners to deliver relevant messages, while safeguarding consumer privacy." "DART is a very scalable ad-serving solution which guarantees its customers speed and redundancy unmatched by competitors," said Kevin O'Connor Kevin O'Connor may be:
BDG's FreeDSL service provides consumers with always-on, high-speed Internet access using DSL DSL in full Digital Subscriber Line Broadband digital communications connection that operates over standard copper telephone wires. It requires a DSL modem, which splits transmissions into two frequency bands: the lower frequencies for voice (ordinary technology over a single dedicated telephone line. With DSL, consumers can surf the Web and download information at speeds up to 75 times faster than 28.8K dial-up connections. DoubleClick's DART solution, which is currently used by more than 2,500 publishers worldwide, allows sites and networks with internal sales forces to manage ad serving and reporting functions through DoubleClick's servers located throughout the world, and provides advertisers with access to online reporting that maps out an advertisement's response rates and effectiveness in multiple areas. "The combination of DoubleClick's sophisticated DART system and BDG's high-speed broadband network results in an all-around winning solution," noted Chad Steelberg, chairman and CEO of BDG. "Our ability to cost-effectively deliver rich-media content to subscribers enables us to add value to our DSL service." About DoubleClick DoubleClick Inc. (www.doubleclick.net) is a leading provider of comprehensive global Internet advertising solutions for marketers and Web publishers. Combining technology, media and data expertise, DoubleClick centralizes planning, execution, control, tracking and reporting for online media campaigns. DoubleClick Inc. has global headquarters in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. and maintains offices in more than 30 offices around the world. About DoubleClick TechSolutions DoubleClick TechSolutions provides comprehensive service and software solutions for online marketing management, including DART for Advertisers, DART for Publishers, and AdServer. These solutions are finely tuned to the unique and rapidly evolving needs of each online marketing segment -- advertisers, agencies, Web publishers and merchants. About Broadband Digital Group Broadband Digital Group (BDG), with headquarters in Newport Beach, is the first provider of free broadband Internet access Broadband Internet access, often shortened to just "broadband", is high speed Internet access—typically contrasted with dial-up access over modem. Dial-up modems are generally only capable of a maximum bitrate of 56 kbit/s (kilobits per second) and require the full use of a for the high-demand consumer market. The company's FreeDSL service provides consumers with high-speed Internet access utilizing Digital Subscriber Line See DSL. (communications, protocol) Digital Subscriber Line - (DSL, or Digital Subscriber Loop, xDSL - see below) A family of digital telecommunications protocols designed to allow high speed data communication over the existing copper telephone lines between end-users and (DSL) technology. With a mission to create the premier broadband interactive network, BDG is playing a key role in fostering the delivery of rich-media content, including video on-demand, streaming audio, online gaming, software on-demand, and IP telephony to Web users. Corporate information can be found at www.bdgcorp.net or by calling 949/442-1050; information about DSL service can be found at www.freedsl.com. Note to Editors: FreeDSL is a service mark of Broadband Digital Group. |
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