Broadband Central to Light Blue Zones in Sacramento; Utah-Based WISP Opens Northern California to Its Affordable, High-Speed, Wireless Internet Access.

Business Editors/High-Tech Writers

DRAPER, Utah & SACRAMENTO, Calif.--(BUSINESS WIRE)--July 21, 2003

Broadband Central, the largest provider of high-speed wireless Internet services in the western United States, today announced it will open the greater Sacramento area to its affordable, high-speed, wireless Internet access with the lighting of Blue Zones (1-mile diameter exclusive coverage area) in the region.

As of September 2003, Broadband Central will begin offering high-speed Internet access to residents of Sacramento and the surrounding areas at prices as low as $19.95 per month. The wireless Internet service provider (WISP) anticipates Blue Zone coverage throughout the city of Sacramento, as well as in the surrounding areas.

Broadband Central has also announced plans to launch its services in Arizona, California, Idaho, Georgia, Nevada, New Mexico, Oregon, Texas and Washington with a minimum of 3,700 Blue Zones deployed initially by the company.

"We are very pleased to offer our services to residents of Sacramento and the surrounding areas," said Bart Saxey, president of Broadband Central. "Not everyone in this area has access to high-speed broadband Internet services, and those that do typically have only expensive options. We use our cutting-edge technology to offer an affordable high-speed alternative to what is currently available."

Each Blue Zone deployed by Broadband Central allows residents within a 1-mile diameter area to connect wirelessly to the Internet at broadband speeds. To offer this service, Broadband Central deploys one of its proprietary 22-inch diameter 802.11 (Wi-Fi compliant) cell sites in each Blue Zone, with each device utilizing three smart antennas and advanced radio transceivers developed and manufactured by the company. At each customer location, Broadband Central installs a corresponding 8-inch diameter antenna and a separate client device on-site to provide "always on" high-speed Internet access.

Broadband Central's entry-level monthly price point for high-speed Internet access is $19.95 for synchronous connectivity at 128 Kilobits per second (Kbps). At up to 10 times the speed of the actual throughput of dialup connections, this is comparable to ISDN (Integrated Services Digital Network) speeds, but dramatically lower in cost than ISDN. For $29.95 per month, subscribers can double their connection speed to 256Kbps, comparable to DSL (Digital Subscriber Line) speeds. At $39.95 per month, a subscriber can get cable modem speeds of 512Kbps, while a $59.95 per month subscription will allow residential connection speeds up to 1 Megabit per second or more. (Note: Typical high-speed broadband services start at $50 per month and higher.)

For corporate information about Broadband Central, visit www.broadbandcentral.us. Individuals interested in Broadband Central's affordable high-speed Internet access in the Sacramento area can visit www.thebluezone.com or call 866-549-4100.

About Broadband Central

Since its formation in November 2002, Broadband Central has become one of the largest wireless Internet service providers (WISPs) in the western United States. A new industry leader in 802.11 fixed-wireless technologies, the company brings affordable high-speed Internet connectivity to communities that lack widespread broadband access through its Blue Zone wireless network. With a unique business model and its proprietary technologies in place, the company is positioned to become one of the leading WISPs in the United States.

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    KEYWORD: WASHINGTON UTAH TEXAS OREGON NEW MEXICO NEVADA IDAHO
GEORGIA CALIFORNIA ARIZONA
    INDUSTRY KEYWORD: TELECOMMUNICATIONS NETWORKING E-COMMERCE
INTERNET HARDWARE PRODUCT
    SOURCE: Broadband Central