BroadVision-Powered GSA Advantage! Scales to New Heights.

The "Mother of All Digital Marketplaces" Continues to Experience Tremendous Growth in Sales, Orders and Customers

REDWOOD CITY, Calif. -- BroadVision, Inc., (Pink Sheets:BVSN) a global provider of e-business solutions, today announced that the U.S. General Services Administration's on-line shopping and ordering system, GSA Advantage!, had a record-breaking year in revenue driven through the largest e-commerce site in the federal government. Moreover, GSA Advantage! expects to reach new heights in number of products offered, orders received and customers.

From the early days of its operation, GSA Advantage! has grown steadily, from sales of $5 million in 1996 to $160 million in 2001 to $408 million in 2006. For 2007, those numbers are expected to track along the same trajectory and be quite different from the starting point: $425 million in sales on 600,000 orders. This award-winning e-commerce website has not only generated tremendous revenue but also has resulted in cost-savings of approximately $200 million since its inception.

"With such tremendous growth, we really need to be confident in the systems running GSA Advantage!" says Iagnemmo. "We need to be sure that the technologies we use today can handle our needs now and scale into the future, as we expect to grow even more so over the coming years. BroadVision gives us the confidence period."

The large numbers do not stop with revenue and costs. The proven scalability of BroadVision enables the fast delivery of product information for the 12.5 million products and services available on GSA Advantage! and that ensures the over half a million registered customers can buy what they need - at a clip of 2,500 orders each day - as quickly and easily as possible.

"We are pleased that GSA Advantage! has grown so much over the years," concludes Dr. Pehong Chen, CEO of BroadVision. "Moreover, GSA Advantage! is another proof point of the robustness of our solutions: flexible enough to adapt quickly to changing business conditions and scalable enough to grow to the highest numbers of e-commerce transactions, customers and product data."

About GSA Advantage!

The U.S. General Services Administration (GSA) secures the buildings, products, services, technology and other workplace essentials federal agencies need. GSA Advantage is an online procurement and ordering system that provides access to more than 12.5 million products and services from more than 16,000 vendors. The site logs an average of 350,000 searches every workday. Using a conservative cost savings estimate of $63 per order, GSA Advantage has saved federal agencies more than $200 million by processing more than 3.2 million web orders in the past twelve years.

About BroadVision

Driving innovation since 1993, BroadVision is a global provider of e-business solutions. Our modular applications and agile toolsets, built on a robust framework for personalization and self-service, power mission-critical web initiatives that deliver unparalleled value to diverse customers worldwide. Hundreds of organizations, serving over 50 million registered users - including Audible.com, Baker Hughes, Cardinal Health, Citibank, Hilti, Japan Airlines, Renault, Sears, Sony, Standard Chartered Bank, Vodafone, U.S. Air Force, Yomiuri Shinbun and Xerox - rely on BroadVision as their platform of choice for e-business.

For more information about BroadVision, Inc., email [e-mail] or visit www.broadvision.com.

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