BroadVision and Cellmania Partner to Deliver Mobile Sales and Service Applications; Industry Leaders Provide Powerful Enterprise Productivity Applications.

Business Editors/High-Tech Writers

REDWOOD CITY & MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Aug. 23, 2001

BroadVision, Inc. (Nasdaq:BVSN), the leading provider enterprise self-service applications, today announced an enhanced partnership with Cellmania, Inc., a leading developer of enterprise-class mobile business software, to deliver mobile sales and service applications. With this alliance, enterprises can now deploy intelligent mobile field sales and service applications that connect mobile workers to enterprise information and processes that improve productivity and increase customer satisfaction. Available today, Cellmania's mSales and mService applications combine the power of BroadVision's enterprise self-service application suite with Cellmania's mEnterprise mobility platform to deliver access to business processes and customer relationships anywhere, anytime, on a wide variety of mobile devices.

"This offering addresses an emerging need in the marketplace today for mobile field sales and service solutions," said Nicole Nicas, senior research associate for Wireless Technologies at Aberdeen Group, a leading IT research firm.

"Field service and sales is a natural extension of our enterprise portal strategy. Providing personalized applications for mobile employees and consumers who need to initiate business processes, collaborate and access information is an important part of our multi-channel approach to enterprise self-service," said Gino Padua, senior vice president of Worldwide Business Development for BroadVision.

As part of the alliance, Cellmania has introduced two new products -- mSales, a portal targeted at mobile sales professionals, and mService, a portal targeted at mobile service technicians. Enterprises can leverage mSales to empower their field sales forces to provide better customer service using mobile applications designed from the ground up. For example, a field salesperson can initiate orders, reference requests or invoices on-site, while collaborating in real-time with colleagues back in the office. Such applications can now be implemented using the unique, integrated mobile desktop that combines Cellmania's mSales offering with BroadVision(R) InfoExchange Portal(TM). The mSales and mService products support most wireless devices currently available, including handhelds running the Palm OS or Pocket PC Operating System with offline storage and transaction queuing ability, mobile Internet-enabled phones, two-way pagers such as RIM or Skytel and other voice-enabled devices.

"Partnering with BroadVision provides Cellmania with an opportunity to deliver a unique, multi-channel strategy to the market. Our partnership with BroadVision paves the way for the integration of m-business and e-business solutions," said Dr. Ronjon Nag, CEO and co-founder of Cellmania, Inc.

About BroadVision

BroadVision's (Nasdaq: BVSN, Neuer Markt: BDN) enterprise self-service applications create immediate business value by transforming the way organizations do business -- moving relationships to a personalized, self-service model that enhances growth, reduces costs and improves productivity. Leading global companies use BroadVision to power their enterprise self-service initiatives -- using the web and wireless devices to unify and extend an enterprise's applications, information and business processes to serve its employees, partners and customers in a personalized and collaborative way.

For more information about BroadVision, Inc., call 650/261-5100, email [e-mail] or visit www.broadvision.com.

About Cellmania

Cellmania is the only full service provider of enterprise-class technology platforms to enable wireless operators and other Global 2000 enterprises to provide location- and time-based personalization, manage mobile workflows and facilitate offline computing. Using Cellmania's technology, enterprises can conduct mobile business, improve productivity for workers in the field and allow users to navigate the mobile Internet. Cellmania mEnterprise is the underlying platform for building mobile applications that provide location- and time-based personalization, mobile workflow management and offline computing support. Cellmania also offers several out-of-the-box applications that sit on top of the mEnterprise platform.

All Cellmania solutions are based on open standards for rapid integration, deployment and scalability. Our customers include: AT&T Wireless, Motorola, Office Depot, Circuit City, Excite@Home, Orange Hutchison, AirTel, VeriSign and eGain. For more information, see: www.cellmania.com or call: 650/210-3826.

Note to Editors: BroadVision, BroadVision One-To-One and BroadVision InfoExchange Portal are trademarks or registered trademarks of BroadVision, Inc. in the United States and other countries.