BroadVision Teams With eCRM Industry Leader KANA to Provide Enhanced Customer Service Solutions.

Business/Technology Editors

MENLO PARK, Calif. & REDWOOD CITY, Calif.--(BUSINESS WIRE)--April 2, 2002

KANA Recognized for its Ability to Provide Highly Scalable eCRM

Solutions That Provide Extraordinary Customer Interactions and Rapid

Return on Investment

KANA(R) (Nasdaq: KANA), the leading provider of external-facing eCRM solutions, and BroadVision(R), Inc. (Nasdaq: BVSN) today announced that they have expanded their relationship and commitment to portal-based solutions that will offer organizations the ability to provide a single point of access for all information as well as customer and employee facing services. As a result, organizations will be able to benefit from the industry leading KANA iCARE(TM) eCRM solutions to dramatically improve on-line experiences for the users while keeping costs at a minimum.

"KANA's iCARE suite represents the `best in class' solution for eService," said Bill Zujewski, vice president of product marketing at BroadVision. "In today's customer-driven economy, enterprises that deploy the iCARE suite in conjunction with BroadVision's portal will not only see a rapid return on their investment through cost savings in their contact center, but also have a real competitive advantage through their ability to provide the highest level of service to their customers."

The KANA iCARE suite is the industry's only complete and fully integrated eCRM solution that makes it possible for companies to handle an increasing number of customer interactions and improve customer experiences while decreasing costs in contact centers and marketing departments. KANA iCARE's Web-architected solutions can scale and adapt as a business grows and promote greater understanding of the customer by providing a single, closed-loop view of the customer to the enterprise.

BroadVision's portal framework integrates easily with each of KANA's external-facing eCRM solutions, enabling BroadVision customers to dramatically enhance both in-bound and out-bound customer service. The KANA iCARE suite includes:

-- KANA Contact Center(TM) software is a multi-channel customer service
application for contact centers that provides complete request management,
solution publishing, self-service capabilities, and extranet workflow for
complete, high-quality service at lower cost. With analytics integrated into
the solution, KANA Contact Center optimizes the performance of a multi-channel
contact center by dramatically improving agent efficiency and identifying the
most profitable customer relationships.

-- KANA IQ(TM) software brings together a self-service solution for customers
with an assisted-service solution for contact center agents. KANA IQ is a
robust knowledge base that enables customers and agents alike to quickly and
accurately locate the information they need, resulting in increased customer
satisfaction and agent productivity -- all while reducing queue times and
low-value interactions. KANA IQ adds an automated learning algorithm that
adjusts suggested solutions based on past experience. In addition, rapid
categorization and enhanced workflow notification speed knowledge base
development and maintenance.

-- KANA ResponseIQ(TM) software provides organizations with an intelligent
e-mail management suite that enables companies to better manage e-mail
responses to customer inquiries by leveraging a common knowledge base that
responds to requests through all communications channels. E-mail responses can
link directly to a self-service session where customers can immediately resolve
their own questions, automatically removing cases from queue and saving agent
time.

-- KANA Response(TM) software is the most effective and widely used e-mail
management system in the world and provides world-class agent-assisted service
with fast, high volume, intelligent, automated e-mail, Web, and instant
messaging request management. KANA Response enables companies to respond faster
and more accurately to customer requests, increasing customer satisfaction and
agent productivity.

-- KANA Marketing(TM)software is an enterprise-grade, ultra-scalable
multi-channel marketing automation solution, providing marketing organizations
with tools to build lasting relationships with their customers, including rapid
segmentation and recurring campaign functionality. Segmentation tools enable
users to create lists quickly within analytic and data mining applications. The
integrated solution enables marketing departments to increase response rates
and grow the number of campaigns by automating the process of running
continuous, recurring and ultra-personalized campaigns. KANA Marketing supports
millions of outbound e-mails per day, while also leveraging the
industry-leading inbound e-mail handling capabilities of KANA Response.

"The combination of BroadVision and KANA products has already experienced tremendous joint success in the eGovernment project for the State of California. Together, we were able to meet the large-scale requirements of California, the 6th largest government entity in the world today, enabling the state to achieve award winning and widely recognized levels of Web-based citizen communication and service," said Bud Michael, executive vice president of products and marketing for KANA. "BroadVision's endorsement of KANA through our recently expanded relationship is a valuable testament to KANA's proven ability to provide customers with the most effective eCRM solution on the market."

Nearly 1,300 companies worldwide are using KANA next generation eCRM solutions to drive better relationships through effective, efficient interactions with customers at all points of contact (Web collaboration, phone, e-mail, live chat) and throughout the enterprise. The KANA approach to customer relationship management technology solutions combines sophisticated analytics with thin-client Web architecture to deliver extraordinary customer interactions that decrease costs and drive revenue.

About BroadVision

BroadVision's (Nasdaq: BVSN, Neuer Markt: BDN) enterprise self-service applications create immediate business value by transforming the way organizations do business -- moving relationships to a personalized, self-service model that enhances growth, reduces costs and improves productivity. Leading global companies use BroadVision to power their enterprise self-service initiatives -- using the web and wireless devices to unify and extend an enterprise's applications, information and business processes to serve its employees, partners and customers in a personalized and collaborative way. For more information about BroadVision, Inc., call 650.542.5100, email [e-mail] or visit www.broadvision.com.

About KANA

KANA (NASDAQ: KANA) provides the industry's leading external facing eCRM solutions to the largest businesses in the world, helping them to better service, market to, and understand their customers and partners, while improving results and decreasing costs in contact centers and marketing departments. Through comprehensive multi-channel customer relationship management that combines the best-in-class KANA iCARE Architecture with enterprise applications, KANA has become one of the fastest-growing providers of next generation eCRM technology. The company's customer-focused service, marketing and commerce software applications enable organizations to improve customer and partner relationships by enabling them to productively interact when, where and how they want - across all touch points, including web contact, web collaboration, e-mail, and telephone. KANA's global customer base includes Global 2000 organizations in the financial services, manufacturing, high technology, communications, retail and services markets. ADP, Chase, E*Trade, GAP, GM, Hewlett-Packard, Kodak, Sony, United Airlines, Verizon, and Williams Sonoma are among the industry leaders that have implemented KANA's eCRM solutions. KANA has locations in 22 countries worldwide, in addition to an extensive global network of channel partners. For more information, please visit www.kana.com.

Cautionary Note Regarding Forward-looking Statements Under the Private Securities Litigation Reform Act of 1995:

Information in this release that involves KANA's financial forecasts, projections, expectations, beliefs, hopes, plans, intentions or strategies regarding the future are forward-looking statements that involve risks and uncertainties. These statements include statements about KANA's expected profitability, cash flow, revenue, margins, expenses, growth and new business, its market position and its relationship with customers. All forward-looking statements included in this release are based upon information available to KANA as of the date of the release, which may likely change, and we assume no obligation to update any such forward-looking statement. These statements are not guarantees of future performance and actual results could differ materially from our current expectations. Factors that could cause or contribute to such differences include, but are not limited to, risks associated with the merger with Broadbase and integration of the companies; risks associated with lack of market acceptance of KANA's products or services; inability to enhance and develop our products and services within budget and on schedule; competition in our marketplace, including introduction of new products or services, or reductions in prices, by competitors; inability to attract and retain qualified employees, to manage cash and expenditures or to expand sales; inability to manage business in light of recent management changes and personnel reductions; KANA's history of losses; and trends and uncertainties slowing and uncertain economic conditions, particularly as they affect spending by our prospective customers on eCRM and similar enterprise software products. These and other factors are risks associated with our business that may affect our operating results are discussed in KANA's filings with the Securities and Exchange Commission ("SEC"), including our most recent annual report on Form 10-K and quarterly report on Form 10-Q, and registration statement on Form S-4.

NOTE: KANA is a registered trademark, and KANA Software, KANA iCARE, KANA Contact Center, KANA IQ, KANA ResponseIQ, KANA Response, KANA Marketing, KANA iCARE Analytics and the KANA logo are trademarks of KANA Software, Inc. BroadVision is a trademark or registered trademark of BroadVision, Inc. in the United States and other countries. All other company and product names may be trademarks of their respective owners.