BroadVision Strengthens B2B Presence with the Launch of idmarket.com.

Business Editors/High-Tech Writers

REDWOOD CITY, Calif.--(BUSINESS WIRE)--May 3, 2000

idmarket.com Establishes a Neutral Electronic Exchange for OEMs,

Converters and Material Suppliers to Efficiently Buy and Sell

Packaging and Identification Products

BroadVision, Inc. (Nasdaq:BVSN), the leading worldwide supplier of personalized e-business applications, today announced that idmarket.com (www.idmarket.com), the business-to-business marketplace for the packaging and product identification industries, has launched its electronic exchange using BroadVision.

With BroadVision One-To-One(TM) Commerce as its platform, idmarket.com has created a complete e-business solution tailored for OEMs, converters, material suppliers, distributors and brokers who seek to streamline the purchase and sale of packaging and identification products.

Built upon BroadVision's hallmark architecture, idmarket.com has constructed a neutral marketplace for the exchange of packaging and product identification supplies and end items such as cartons, bags, bottles, decals, labels, and membrane switches. From project creation through fulfillment and delivery, idmarket.com provides a complete e-procurement system.

"Using BroadVision's superior technology and industry experience, we were able to launch our site ahead of schedule," said Fritz Maxwell, vice president of marketing for idmarket.com. "After thoroughly exploring our options, we selected BroadVision because we needed the robust and enhanced functionality of its applications to reproduce the personalized user experience on idmarket.com while processing a high volume of traffic in a marketplace environment."

As the recognized leader of e-commerce applications in the business-to-consumer market, BroadVision is also making its presence known in the business-to-business market with a growing number of electronic marketplaces as customers. Known throughout the industry as the visionary behind "personalization," BroadVision's One-To-One application intelligence equips idmarket.com with the technology necessary to develop and manage a comprehensive electronic marketplace, as well as the ability to offer a vast array of dynamic customer-centric features. In so doing, idmarket.com has established a complete solution that will enable participants in the packaging and product identification industries to cut costs, expand their customer base, and increase productivity.

"With industry analysts projecting an explosion in the business-to-business market, time to market is a driving motivator for companies entering this space," said Sandra Vaughan, vice president of marketing for BroadVision. "As a growing business-to-business marketplace, idmarket.com benefits from the scalability and flexibility of BroadVision's solutions. By capitalizing on the dynamic personalization features of BroadVision One-To-One Commerce, idmarket.com is able to offer enhanced customer experiences while managing and expanding the supply chain."

idmarket.com is leveraging BroadVision to bolster a number of the site's features. With BroadVision, idmarket.com boasts the following capabilities:

    --  Streamlined registration and content tailored to specific
        users

    --  Buyer-side analysis of supplier profiles for informed
        purchasing decisions

    --  Status tracking of RFQs, responses, and invoices

    --  Advertising space to foster brand awareness

    --  Advanced dynamic quote pre-screening

    --  Management of users, content and revenue data

About idmarket.com

idmarket.com provides a neutral, online marketplace for the exchange of packaging and identification products, such as cartons, bags, bottles, decals, labels, membrane switches, etc. The site is built on BroadVision's (BVSN) One-to-One commerce business platform and serves as a neutral marketplace for OEMs, converters, suppliers, distributors and brokers in the product identification and packaging industries, providing communication and workflow automation via the Internet. idmarket.com facilitates all participants in one marketplace, resulting in increased information flow, reduced transaction costs and a more efficient transaction process. The company has headquarters in the West Bottoms district of Kansas City, Mo. The company can be reached at 816/283-0927 or at www.idmarket.com.

About BroadVision

BroadVision, Inc. (Nasdaq: BVSN, Neuer Markt: BDN) is a leader in personalized e-business applications. BroadVision's comprehensive suite of integrated applications is built for delivery via the Web and wireless devices. Companies using BroadVision's proven applications get to market quickly, launching innovative e-commerce, self-service and enterprise information sites. These sites enable personalized interactions and transactions with customers, partners, suppliers and employees. BroadVision One-To-One(TM) applications power innovative business-to-consumer sites and business-to-business exchanges for the world's top companies in financial services, telecommunications, retail and travel. BroadVision applications are available in more than 120 countries worldwide. Headquartered in Redwood City, the company can be reached at 650/261-5100 or at www.broadvision.com.