BroadVision Powers Wellsteads - the First eRestaurant in United States.

Business Editors

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Oct. 31, 2000

Wellsteads offers fresh, personalized meals for time-

and taste-starved public

BroadVision, Inc. (Nasdaq: BVSN), a leading worldwide supplier of personalized e-business applications, and WELLSTEADS(TM), the nation's first fully integrated eRestaurant, announced today that WELLSTEADS uses BroadVision Retail Commerce to power its Web site. Through WELLSTEADS.com, customers in the Arlington, VA area can order fresh, upscale meals that are prepared and packaged for delivery and takeout by one of Washington's finest chefs.

The BroadVision Retail Commerce suite is a complete and scalable e-commerce solution for businesses as diverse as the smallest pure-play e-retailer and the largest global Fortune 500. This suite enables marketing and merchandising professionals to employ intelligent, automated tools that identify the best customers and products and dynamically serve the most appropriate content for individual consumers. The results are a more advanced online shopping experience for the consumer and greater returns for the retailer.

WELLSTEADS is transforming the traditional foodservice model with an integrated clicks and mortar service that provides wholesome, nutritional meals for people with busy schedules. WELLSTEADS uses BroadVision's One-To-One(TM) features to create myWELLSTEADS customer profiles and deliver targeted messages and dynamic content to individual customers. Customers can custom-order meals and receive personalized service through a variety of touchpoints including the WELLSTEADS.com site, via phone or at in-store kiosks. The online menu is divided into two main categories: "Create Your Own" and "Chef's Selections." The "Create Your Own" option allows customers to create custom salads, wraps, ready-to-bake pizzas and ready-to-heat meals and sides, designing unique combinations from the available selections. "Chef's Selections" offers suggestions and ideas for their meal. For convenience, customers can save their favorite selections to existing profiles for future reference. Future plans include an affinity program whereby WELLSTEADS members are automatically enrolled in a customer frequency program, WELLpoints, and are offered discounts, free gifts and customized newsletters.

"The food service industry is a highly competitive world where customer loyalty can quickly change," said Stead Burwell, president and CEO, WELLSTEADS. "We chose BroadVision's easy to use applications and exceptional personalization to create a business approach that brings mass customization to an industry dominated by mass production. BroadVision applications enable us to build dynamic business rules that directly align with our strategy to deliver a superior customer experience."

"We are pleased that companies like WELLSTEADS are becoming more creative in attracting and retaining customers, offering value-added features such as frequency programs and customized newsletters," said Rani Merritt, executive vice president of worldwide marketing, BroadVision. "BroadVision's e-business applications complement WELLSTEADS unique service offering and business model, providing a winning combination that is the first of its kind."

Other key components of WELLSTEADS include the WELLness Center, which is the equivalent of a "personal advisor" on all matters related to health, nutrition, balance, fitness and well-being and the soon-to-be-launched WELLSTEADS @ Work, which is designed to make meeting meals more interesting, exciting and healthful. WELLSTEADS plans to roll out their services to neighborhoods throughout the United States.

About Wellsteads

WELLSTEADS, the nation's first eRestaurant, offers takeout and delivery of great tasting meals to people who want a healthier, more balanced lifestyle. A privately funded enterprise launched in September 2000, WELLSTEADS can be found online at www.wellsteads.com or at its first storefront location at 1711 Wilson Boulevard in Arlington, Virginia.

About BroadVision

BroadVision (Nasdaq: BVSN, Neuer Markt: BDN) develops and delivers an integrated suite of packaged applications for conducting e-commerce interactions and transactions. Global enterprises and government entities use these applications to sell, buy and exchange information over the web and on wireless devices. The BroadVision e-commerce application suite enables a corporation to become more competitive and profitable by establishing and sustaining high-yield relationships with customers, suppliers and employees. BroadVision services professionals, supported by over 100 partner organizations worldwide, transform these applications into business value for our customers through consulting, education, and support services in more than 34 countries.

BroadVision--founded in 1993, public since 1996--has over 1,000 customers. IDC ranks BroadVision as the world's leading provider of e-commerce software applications (International Data Corp., E-Commerce Software Applications Market Forecast and Analysis, 2000-2004). BroadVision is headquartered in Redwood City, California and can be reached at 650.261.5100 or [e-mail].

BroadVision is a registered trademark of BroadVision, Inc. in the United States and other countries. BroadVision One-To-One is a trademark of BroadVision, Inc. in the United States and other countries.