BroadVision Powers RedEnvelope, Rated One of the Best E-commerce Sites for Holiday Shopping.

Business Editors/High-Tech Writers

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Dec. 19, 2000

Exceptional Online Experience and Last Minute Delivery Makes

Shopping on RedEnvelope a Breeze

BroadVision, Inc. (Nasdaq:BVSN), a leading provider of personalized e-business applications, today announced that BroadVision(R) software powers online gift retailer RedEnvelope (www.redenvelope.com), recently ranked by top web research firm WebCriteria as number one in efficiency among shopping web sites. Personalized information and speedy response time -- any page on the site can be accessed within an average of 1.51 seconds -- makes online holiday shopping on RedEnvelope an easy, positive experience.

BroadVision software, including BroadVision One-to-One(R) Enterprise, BroadVision Retail Commerce(TM), BroadVision One-to-One Publishing(TM), BroadVision Command Center(TM), and BroadVision Design Center(TM), enables exceptional site performance and allows RedEnvelope to deliver value-added customer services. RedEnvelope employs several unique features to help guide customers to the perfect gift, including online customer service, multiple ship-to addressing and a real-time inventory tracking system that ensures that every item featured on the site is available and will be delivered in time for the holiday. BroadVision One-to-One Enterprise's individualized, real-time customer targeting capabilities make these unique services possible, while BroadVision One-to-One Publishing and other BroadVision applications allow RedEnvelope to develop content and maintain its web site with maximum efficiency.

"BroadVision's e-business applications are the lifeblood of our site," said Christopher Cunningham, CIO for RedEnvelope. "BroadVision software enables us to deliver customized services and a superior online shopping experience. As a result, we are continuing to strengthen and grow our brand and increase customer loyalty."

RedEnvelope selected BroadVision based on its market leadership, reputation, features software scalability and rapid time-to-market. In future enhancements to the RedEnvelope site, BroadVision's technology will provide advanced personalization capabilities, such as personalized gift recommendations, and mobile commerce features that will allow RedEnvelope customers to shop using wireless devices.

"RedEnvelope's sales have grown 700% over the last year. The company has ensured this success by developing creative merchandising, improving site navigation, and building a robust e-business infrastructure that ensures an exceptional customer experience," said Penny Johnson, vice president of corporate marketing for BroadVision. "By providing unique services based on our advanced software infrastructure and personalization capabilities, RedEnvelope is well positioned to continue as one of the web's top multi-channel retailers."

About RedEnvelope

Based in San Francisco, RedEnvelope's refined selection of stylish merchandise and simple, elegant design makes the process of finding, selecting and purchasing a gift online effortless. The name comes from a tradition in many Asian countries--which lives on today--of presenting special gifts in a red envelope. In the spirit of this tradition, gifts purchased from RedEnvelope are accompanied by a personalized message in a red envelope. Gifts for everyone can be found at RedEnvelope including the Holiday Celebrations basket for entertaining, a global positioning tool for him, mohair scarf for her, and many others. Several unique features help guide customers to the gift they want including: Gift Search, Gift Reminder, Express Gifts (guaranteed overnight delivery), online customer service, multiple addressing and an inventory system that tracks in real-time to ensure that every item featured on the site is available.

About BroadVision

BroadVision (Nasdaq: BVSN, Neuer Markt: BDN) develops and delivers an integrated suite of packaged applications for conducting e-commerce interactions and transactions. Global enterprises and government entities use these applications to sell, buy and exchange information over the web and on wireless devices. The BroadVision e-commerce application suite enables a corporation to become more competitive and profitable by establishing and sustaining high-yield relationships with customers, suppliers and employees. BroadVision services professionals, supported by over 100 partner organizations worldwide, transform these applications into business value for our customers through consulting, education, and support services in more than 34 countries.

BroadVision--founded in 1993, public since 1996--has more than 1,200 customers and is a component stock of the Standard & Poor's 500 index. IDC ranks BroadVision as the world's leading provider of e-commerce software applications (International Data Corp., E-Commerce Software Applications Market Forecast and Analysis, 2000-2004). BroadVision is headquartered in Redwood City, California and can be reached at 650.261.5100 or [e-mail].

BroadVision, BroadVision One-To-One, BroadVision Retail Commerce, BroadVision One-to-One Publishing, BroadVision Command Center, and BroadVision Design Center are trademarks or registered trademarks of BroadVision, Inc. in the United States and other countries. Other names herein may be the property of their respective owners.