BroadVision Powers New Aviall Electronic Marketplace; Launch to Feature Aviation Industry's First-of-a-Kind Multi-line Ordering System.

Business Editors/High-Tech Writers

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Feb. 23, 2001

BroadVision, Inc. (Nasdaq:BVSN), a leading provider of personalized e-business applications, today announced that Aviall, the world's largest independent distributor of new aviation parts and a leading provider of aftermarket supply chain management services, implemented a suite of BroadVision's e-business software applications to build and power its site, www.aviall.com.

The powerful, "out-of-the-box" functionality of BroadVision(R) applications allowed Aviall to launch a first-of-its kind Web site with MO(R), a unique multi-line parts ordering system that allows customers to download a parts list directly into www.aviall.com for instant results. This feature simplifies the large-order entry process by replacing hours of manual typing and faxing with a quick "copy and paste."

"BroadVision's flexibility and extensive suite of applications are key for Aviall since it services an extremely diverse customer base with a vast product line," said Bill Zujewski, vice president of product marketing for BroadVision. "BroadVision's personalized e-business applications allow Aviall to cater to customers according to individual criteria and customize options to specifically meet those customers' needs."

Aviall's site also features a world-class e-catalog, created with BroadVision One-To-One(R) Publishing(TM), that contains more than 230,000 aviation parts and a unique Request For Quote (RFQ) function that allows buyers looking for infrequently produced parts to submit their requests directly to manufacturers. BroadVision's One-To-One Publishing content management system is critical to the success of Aviall's site because it enables the management and delivery of personalized electronic content to Aviall's customers in a variety of formats including XML, HTML, PostScript, PDF and RTF.

"We chose BroadVision One-To-One Publishing because it provides us with an easy way to build content for both the Web and other new technologies, which will be critical to our success," said Joe Lacik, vice president of information services for Aviall. "BroadVision's XML-based content management solution allows us to create a strategic infrastructure for customers, suppliers and internal sales worldwide. Because they are the industry leader, we're confident in BroadVision's ability to support us now and well into the future."

About Aviall, Inc.

Aviall, Inc. (NYSE:AVL) is a leading solution provider of aftermarket supply chain management services for the aviation and marine industries. As the world's largest independent provider of new aviation parts and related aftermarket services, the Aviall Services business unit markets and distributes products for more than 180 manufacturers and distributes approximately 90,000 line items from our customer service centers located in North America, Europe and Asia-Pacific. Aviall Services also supports a full line of aviation batteries, hoses, wheels and brake services. The Inventory Locator Service (ILS) business unit, headquartered in Memphis, Tennessee, provides information and enables commerce via its global electronic marketplace to enable subscribers to buy and sell commercial aviation and marine parts, equipment and services. Additional information on Aviall is available via Internet at www.aviall.com.

About BroadVision

BroadVision (Nasdaq:BVSN, Neuer Markt:BDN) develops and delivers an integrated suite of packaged applications for conducting e-commerce interactions and transactions. Global enterprises and government entities use these applications to sell, buy and exchange information over the web and on wireless devices. The BroadVision e-commerce application suite enables a corporation to become more competitive and profitable by establishing and sustaining high-yield relationships with customers, suppliers and employees. BroadVision services professionals, supported by over 100 partner organizations worldwide, transform these applications into business value for our customers through consulting, education, and support services in more than 34 countries.

BroadVision -- founded in 1993, public since 1996 -- has more than 1,100 customers and is a component stock of the Standard & Poor's 500 index. IDC ranks BroadVision as the world's leading provider of e-commerce software applications (International Data Corp., E-Commerce Software Applications Market Forecast and Analysis, 2000-2004). BroadVision is headquartered in Redwood City, California and can be reached at 650/261-5100 or [e-mail].

Note to Editors: BroadVision, BroadVision One-To-One and BroadVision One-To-One Publishing are trademarks or registered trademarks of BroadVision, Inc. in the United States and other countries.