BroadVision Powers E*TRADE Knowledge Center Providing Investors Personalized, Relevant Financial Information.Business Editors REDWOOD CITY Redwood City, city (1990 pop. 66,072), seat of San Mateo co., W Calif., on San Francisco Bay; inc. 1868. Manufactures include commmunications, electrical, electronic, and medical equipment. , Calif.--(BUSINESS WIRE)--Aug. 9, 2001 BroadVision One-To-One Personalization Technology Enhances the Financial Education Experience for Users of Leading Online Financial Services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. Company BroadVision, Inc. (Nasdaq:BVSN BVSN Broadvision, Inc. (stock abbreviation, AMEX) ), the leading provider of enterprise self-service applications, today announced that its e-business application suite is powering the newly expanded E*TRADE(R)(NYSE NYSE See: New York Stock Exchange :ET) Knowledge Center. The E*TRADE Knowledge Center (http://knowledge.etrade.com) uses BroadVision One-To-One(R) personalization technology to provide investors with personalized and actionable information, enabling them to make more informed financial decisions. BroadVision's suite of enterprise self-service applications enables companies such as E*TRADE to offer customers a unique and customized experience. The expanded E*TRADE Knowledge Center takes advantage of the personalization capabilities of BroadVision One-To-One Enterprise(TM) to provide investors with a dynamically generated investment tool that can be personalized to pinpoint users' education needs and access information that is most relevant to their interests and level of financial expertise. In addition, by using BroadVision's content management tools, E*TRADE will be able to manage more easily its ever-growing library of financial information and present it to users in a dynamic way. "BroadVision's applications help E*TRADE and other companies cost effectively develop and operate their online initiatives, providing their customers with personalized, self-service access to the information and services they need," said Chris Grejtak, chief marketing officer for BroadVision. "Leveraging our advanced personalization features will help E*TRADE increase customer loyalty and ensure repeat visits to the Knowledge Center." "When it comes to shaping your financial destiny, having the right information, tools, content and access are essential to achieving success," said Pam Kramer, chief global product and content officer, E*TRADE Group, Inc. "The BroadVision-powered Knowledge Center offers our customers a compelling new personalized service that will help them reach their financial goals. At the same time, we anticipate that the streamlined content management and publishing process enabled by BroadVision will substantially reduce our costs of maintaining the Knowledge Center." About BroadVision BroadVision's (Nasdaq:BVSN, Neuer Markt:BDN BDN Borland Developer Network BDN Bangor Daily News (Maine, USA) BDN Business Development Network BDN Bell Data Network BDN Bulk Data Network BDN Busy Doing Nothing (band) BDN Buffered Delta Network ) enterprise self-service applications create immediate business value by transforming the way organizations do business -- moving relationships to a personalized, self-service model that enhances growth, reduces costs and improves productivity. Leading global companies use BroadVision to power their enterprise self-service initiatives -- using the web and wireless devices to unify and extend an enterprise's applications, information and business processes to serve its employees, partners and customers in a personalized and collaborative way. For more information about BroadVision, Inc., call 650/261-5100, email info@broadvision.com or visit www.broadvision.com. About E*TRADE E*TRADE is a global leader in online personal financial services, offering value-added investing, banking and research features, premium customer service and a redundant, proprietary Stateless Refers to software that does not keep track of configuration settings, transaction information or any other data for the next session. When a program "does not maintain state" (is stateless) or when the infrastructure of a system prevents a program from maintaining state, it cannot take Architecture(R) infrastructure. In addition to the U.S., E*TRADE presently serves customers in Australia, Canada, Denmark, Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. , Israel, Korea, Japan, Norway, South Africa South Africa, Afrikaans Suid-Afrika, officially Republic of South Africa, republic (2005 est. pop. 44,344,000), 471,442 sq mi (1,221,037 sq km), S Africa. , Sweden, and the U.K. through branded web sites. E*TRADE Securities Incorporated (Member NASD/SIPC), and its parent company, E*TRADE Group, Inc., have offices in Northern California Northern California, sometimes referred to as NorCal, is the northern portion of the U.S. state of California. The region contains the San Francisco Bay Area, the state capital, Sacramento; as well as the substantial natural beauty of the redwood forests, the northern , New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. and in other major business centers in the U.S. and worldwide. E*TRADE and STATELESS ARCHITECTURE are registered trademarks of E*TRADE Securities. Note to Editors: BroadVision, BroadVision One-To-One and BroadVision One-To-One Enterprise are trademarks or registered trademarks of BroadVision, Inc. in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and other countries. |
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