BroadVision Powers Digital Market for the Spanish Footwear Industry Federation.

Business Editors/High-Tech Writers

REDWOOD CITY, Calif.--(BUSINESS WIRE)--June 20, 2001

Spanish Footwear Industry Portal www.paso-paso.com Facilitates B2B 

Transactions, Offering Quick, Personalized Access to Industry

Information and Other Value-Added Services

BroadVision, Inc. (Nasdaq:BVSN), a leading supplier of personalized e-business applications, announced that De Pie, S.A. de Iniciativas del Calzado, a company held by the Spanish Footwear Industry Federation (FICE) and 40 firms in the footwear and associated industries, is using BroadVision(R) software to power one of Spain's first B2B marketplaces, www.paso-paso.com. De Pie used a suite of e-business applications from BroadVision -- including BroadVision Business Commerce(TM) -- to create a site that connects footwear suppliers, manufacturers, distributors and retail outlets in order to lower costs, simplify purchases and transactions, promote synergies between participants and offer easy access to a range of services.

The paso-paso.com site was conceived as a business tool for the footwear industry -- a place where companies can have access to a whole series of value-added services and content, information useful for decision-making, as well as a platform for commercial B2B transactions.

De Pie chose BroadVision for its industry-leading personalization capabilities, ease of integration with other systems and feature-rich application offerings. BroadVision's personalization features are used to present customized content to individual users based on their profiles, enabling personalized offers that take into account factors such as purchasing frequency or customer quality. In addition, De Pie takes advantage of features that allow non-technical personnel to create and change business rules without requiring assistance from IT staff.

"BroadVision technology has enabled us to create a single source of personalized information tailored to the needs of each user, using business rules relevant to the footwear industry. Using BroadVision software we were able to reduce the deployment time for the first phase of this sophisticated project to just four months," said Jorge Bousquet, CEO of De Pie, S.A.

Spanish system integrator BroadNexus supervised the development of De Pie's BroadVision implementation in conjunction with BroadVision Global Services.

About BroadVision

BroadVision (Nasdaq: BVSN, Neuer Markt: BDN) develops and delivers an integrated suite of packaged applications for conducting e-commerce interactions and transactions. Global enterprises and government entities use these applications to sell, buy and exchange information over the web and on wireless devices. The BroadVision e-commerce application suite enables a corporation to become more competitive and profitable by establishing and sustaining high-yield relationships with customers, suppliers and employees. BroadVision services professionals, supported by over 100 partner organizations worldwide, transform these applications into business value for our customers through consulting, education, and support services in more than 34 countries.

BroadVision-founded in 1993, public since 1996-has more than 1,200 customers. IDC ranks BroadVision as the world's leading provider of e-commerce software applications (International Data Corp., E-Commerce Software Applications Market Forecast and Analysis, 2000-2004). BroadVision is headquartered in Redwood City, California and can be reached at 650/261-5100 or [e-mail].

Note to Editors: BroadVision, BroadVision One-To-One and BroadVision Business Commerce are trademarks or registered trademarks of BroadVision, Inc. in the United States and other countries.