BroadVision Powers Answer Financial Insurance Answer Center; BroadVision Software Dramatically Reduces Development Time and Costs.

Business Editors/High-Tech Writers

REDWOOD CITY, Calif.--(BUSINESS WIRE)--April 4, 2001

BroadVision, Inc. (Nasdaq:BVSN), a leading provider of personalized e-business applications, today announced that Answer Financial, a leading technology-powered insurance agency, chose BroadVision(R) software to build the new Answercenter.com, the Internet site for Answer Financial's Insurance Answer Center, which currently serves more than 15.5 million members.

Answer Financial also uses the BroadVision One-To-One(R) Enterprise e-business platform to power answerfinancial.com, a site which aids consumers when buying insurance and financial products. Answer Financial's Insurance Answer Center was created to help reduce the costs associated with buying insurance by providing tools that help consumers make informed purchasing decisions about insurance and financial services. The Insurance Answer Center takes advantage of BroadVision's extensive personalization capabilities, making information offerings relevant to each individual user and tailoring content based on users' profile information and group membership.

In addition to enhancing the online experience for their customers, Answer Financial has realized significant time-to-market advantages since moving from a custom-built web platform to BroadVision One-To-One Enterprise.

"BroadVision has proven that it has the ability to provide innovative, high-quality e-business solutions but, more importantly, BroadVision's products deliver real business value," said George Szabo, vice president of Answer Financial's e-business group. "Since implementing BroadVision's technology, we have decreased delivery time for new features such as the Insurance Answer Center from over two months to just two and a half weeks."

"BroadVision is a leader in bringing the financial services and insurance industries to the web," said Bill Zujewski, vice president of product marketing-platform, tools, and portals for BroadVision. "We're proud that our software allows Answer Financial to deliver a great experience for customers while dramatically reducing their cost of doing business."

About Answer Financial

Answer Financial Inc. features auto, home, life, health, dental, long-term care and personal accident insurance, as well as annuity products; prepaid legal services; home warranties; vision and prescription discount plans; online banking; travel protection, including roadside assistance; pet insurance and a Good Deal More(SM), a discount program offering savings on travel and leisure activities.

Answer Financial offers access to over 175 top-rated national providers through Intranets, the Internet and by toll-free phone. Services are provided to members of sponsoring employer and affinity groups.

Answer Financial has attracted America's leading companies, including global consulting and investment firms, credit unions, banks, technology companies, manufacturers, retailers and law firms. Product providers do not pay to participate on the platform, and Answer Financial does not accept incentives to advertise or promote any given product or carrier over another.

About BroadVision

BroadVision (Nasdaq:BVSN) (Neuer Markt: BDN) develops and delivers an integrated suite of packaged applications for conducting e-commerce interactions and transactions. Global enterprises and government entities use these applications to sell, buy and exchange information over the web and on wireless devices. The BroadVision e-commerce application suite enables a corporation to become more competitive and profitable by establishing and sustaining high-yield relationships with customers, suppliers and employees. BroadVision services professionals, supported by over 100 partner organizations worldwide, transform these applications into business value for our customers through consulting, education, and support services in more than 34 countries.

BroadVision -- founded in 1993, public since 1996 -- has more than 1,100 customers and is a component stock of the Standard & Poor's 500 index. IDC ranks BroadVision as the world's leading provider of e-commerce software applications (International Data Corp., E-Commerce Software Applications Market Forecast and Analysis, 2000-2004). BroadVision is headquartered in Redwood City and can be reached at 650/261-5100 or [e-mail].

Note to Editors: BroadVision and BroadVision One-To-One are registered trademarks of BroadVision, Inc. in the United States and other countries.