BroadVision Names Software Veteran Chris M. Grejtak as Chief Marketing Officer.

Business Editors

REDWOOD CITY, Calif.--(BUSINESS WIRE)--March 6, 2001

BroadVision, Inc. (Nasdaq:BVSN), a leading provider of personalized e-business applications, today announced that Chris M. Grejtak has been named as chief marketing officer for BroadVision. Grejtak, who most recently served as chief executive officer and member of the board of directors of Viquity Corporation, has more than 27 years of marketing, sales and general management experience in the software and services industry. As chief marketing officer, Grejtak will lead BroadVision's worldwide marketing and business development efforts.

"We are very pleased to add such a strong leader and marketing visionary to BroadVision's executive management team," said Dr. Pehong Chen, president, chairman and CEO of BroadVision. "Chris has exactly the right combination of experience and skills needed to reinforce BroadVision's position as a leader in the e-business applications market and to help BroadVision continue to grow."

"Joining BroadVision is a tremendous opportunity for me. BroadVision is a company with world-class technology, a strong management team, solid field operations, products and services groups and a 'who's who' customer base," said Grejtak. "I'm looking forward to helping BroadVision become the dominant player in our market and an even more influential player in the software and services industry."

During Grejtak's tenure as CEO of Viquity, the company launched its service and completed a third round of venture financing, which was led by JK&B Capital and included Hummer-Winblad Venture Partners and Atlas Ventures. Prior to joining Viquity, he served as executive vice president of Marketing for Brio Technology and lead Brio's worldwide marketing organization from 1997 through 1999. During his tenure at Brio, Grejtak was responsible for strategic marketing and business development activity and was a driving influence for Brio's acquisition of Sqribe Technology. He was also a key member of the management team that took Brio through a highly successful initial public offering in May 1998.

Prior to his role with Brio, Grejtak held leadership and executive positions with companies including Red Brick Systems, Avistar Systems, Network General Corporation, Metaphor, Inc., Cooperative Solutions, Index Technology and D&B Computing Services.

About BroadVision

BroadVision (Nasdaq:BVSN, Neuer Markt:BDN) develops and delivers an integrated suite of packaged applications for conducting e-commerce interactions and transactions. Global enterprises and government entities use these applications to sell, buy and exchange information over the web and on wireless devices. The BroadVision e-commerce application suite enables a corporation to become more competitive and profitable by establishing and sustaining high-yield relationships with customers, suppliers and employees. BroadVision services professionals, supported by over 100 partner organizations worldwide, transform these applications into business value for our customers through consulting, education, and support services in more than 34 countries.

BroadVision -- founded in 1993, public since 1996 -- has more than 1,100 customers and is a component stock of the Standard & Poor's 500 index. IDC ranks BroadVision as the world's leading provider of e-commerce software applications (International Data Corp., E-Commerce Software Applications Market Forecast and Analysis, 2000-2004). BroadVision is headquartered in Redwood City, California and can be reached at 650/261-5100 or [e-mail].

Note to Editors: BroadVision and BroadVision One-To-One are registered trademarks of BroadVision, Inc. in the United States and other countries.