BroadVision MarketMaker Takes the B2B Market by Storm.

Business/Technology Editors

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Sept. 20, 2000

New MarketMaker Solution Enables Companies to Rapidly

Implement B2B Exchanges and Marketplaces, Achieve Liquidity and Gain

Competitive Advantage

BroadVision, Inc. (Nasdaq: BVSN), a leading worldwide supplier of personalized e-business applications, today launched BroadVision(R) MarketMaker(TM), a B2B e-commerce solution that will change the way buyers and sellers interact and transact business over the Internet. With MarketMaker, customers can quickly create B2B exchanges and marketplaces and gain competitive advantage through online business relationships and communities.

The Gartner Group reports that by 2001, 70 percent of distributors with Web sites will make more than 80 percent of their sales through online marketplaces. With the popularity of these marketplaces, the challenge will be to achieve profitability and gain a competitive edge. A high-performance e-transaction environment will be important, but the real key will be the ability to build strong communities.

"With the addition of BroadVision MarketMaker, our business-to-business customers can manage both buy-side and sell-side business relationships within their supply chains," said Dr. Pehong Chen, president and CEO at BroadVision. "BroadVision MarketMaker combines a proven B2B transaction enablement and management application with features such as community building and communication and collaboration capabilities. It also supports the many-to-many market structure demanded by both horizontal and vertical net markets."

MarketMaker takes B2B exchanges beyond basic online commerce transactions by enabling the creation and management of online communities through content management, customer intercommunication and account management. Together, these capabilities are designed to build site loyalty through a sense of community and help net market makers quickly achieve and sustain the liquidity necessary for a thriving exchange.

"We chose BroadVision because they are clearly the market leader for e-business applications," said Rick Sturgeon, chief technology officer at SourceAlliance. "Our key business objective was to create a marketplace for the highly fragmented electrical industry, while providing the same level of customer service to which our industry is accustomed. BroadVision's superior one-to-one customer relationship management features enable our users to build relationships and collaborate with suppliers and distributors online by creating communities -- this is an integral part of the long term success of SourceAlliance."

"We realized that scalability and open architecture were critical factors in the success of our Web site, BuildNet.com," said Steve Smoot, BuildNet vice president of strategic marketing. "With BroadVision's proven track record and versatile functionality, we were able to get the catalog aspect of our site up and running quickly, with a high degree of interactive usability."

"The formal entry of a global e-business leader into the Internet exchange world with BroadVision MarketMaker gives enterprises and exchange operators access to a complete solution for running an electronic marketplace," said Vern Keenan, Internet analyst at Keenan Vision Inc. "BroadVision MarketMaker is equipped with the value-added services, inter-enterprise process automation, community development, business intelligence and content management capabilities that exchange operators demand. BroadVision's attention to the needs of exchange suppliers will give MarketMaker users a more attractive offering for sellers who are seeking buyers."

Value Added Services

MarketMaker is a highly scalable, flexible system that allows market makers to grow as the marketplaces grow. The following are the specific value added services:

Order Transactions:

-- Catalog Order - parametric search tool that enables users to browse an aggregated or supplier catalog to identify a fixed-price item

-- Request for Quotations - interactive transaction for requisitions based on select products or product attributes

-- Buyer and Supplier Negotiations - interactive collaboration of buyers and sellers directly negotiating transactions

-- Dynamic Auctioning - ability to use multiple pricing formats which include English (forward auction), Dutch (descending price auctions), Sealed-Bid Auction and Reverse Auction; multiple structured formats including Limit Bidding, Multi-Staged Bidding and Multi-Parameter Terms

Community Development and Management

-- Content Management - dynamically generated personalized content, such as news feeds, event notices and public interest groups that keep members informed and interested

-- Community Interaction System - threaded discussion groups that allow members to learn from each other by sharing experiences related to their specific market niches

-- Account Management - Web-based account management templates to accommodate CSR or self-service models; easy order tracking with views or order status and purchasing history, advance order notification and more

Catalog Management

-- Buyers and suppliers can add new product entries and buy products from a common aggregated marketplace catalog or supplier-managed catalog

-- Suppliers can manage their own catalogs and update both their catalog and the marketplace catalog simultaneously

Marketplace Intelligence

-- Packaged reports that drive rule generation by analyzing transactions and optimizing the performance of e-commerce operations that enhance the ability to interact with buyers and suppliers on a highly personalized, one-to-one basis

-- Integrates analytics with both front and back office operations to provide a complete view of customer interactions including observation, profile and content databases

Availability

BroadVision MarketMaker will be made generally available on the HP-UX(R) and Sun Solaris(R) operating systems September 29, 2000.

About BroadVision

BroadVision (Nasdaq: BVSN, Neuer Markt: BDN) develops and delivers an integrated suite of packaged applications for conducting e- commerce interactions and transactions. Global enterprises and government entities use these applications to sell, buy and exchange information over the web and on wireless devices. The BroadVision e-commerce application suite enables a corporation to become more competitive and profitable by establishing and sustaining high-yield relationships with customers, suppliers and employees. BroadVision services professionals, supported by over 100 partner organizations worldwide, transform these applications into business value for our customers through consulting, education, and support services in more than 34 countries.

BroadVision -- founded in 1993, public since 1996, profitable since 1998 -- has over 1,000 customers. IDC ranks BroadVision as the world's leading provider of e-commerce software applications (International Data Corp., E-Commerce Software Applications Market Forecast and Analysis, 2000- 2004). BroadVision is headquartered in Redwood City, California and can be reached at 650.261.5100 or [e-mail].

Note to Editors: BroadVision is a registered trademark and BroadVision One-To-One is a trademark of BroadVision, Inc. in the United States and other countries. Other names herein may be the property of their respective owners.

The company noted that each of the above forward-looking statements is subject to change, based on various important factors, including, without limitation, changes in the market and competition. Additional information on potential factors that could affect the company's financial results is included in the company's prospectus, Forms 10-K and 10-Q, and other documents filed with the Securities and Exchange Commission.