BroadVision Introduces One-To-One Publishing to Enhance Suite of Enterprise E-Business Solutions.

Business Editors and High-Tech Writers

REDWOOD CITY, Calif.--(BUSINESS WIRE)--June 27, 2000

One-To-One Publishing Combines Powerful Content Creation and

Management With Market-Leading E-Commerce

Applications

BroadVision, Inc., (Nasdaq: BVSN) a leading worldwide supplier of personalized e-business applications, today introduced BroadVision One-To-One(TM) Publishing, a new offering for next-generation content management. One-To-One Publishing combines BroadVision One-To-One e-commerce applications with a powerful content management solution to provide an innovative, structured, and convenient publishing solution for a wide range of media, including Web, wireless, and print.

This introduction marks the completion of the marriage between BroadVision One-To-One Enterprise and Interleaf's XML-based content management tools. The new package represents BroadVision's integration of XML-based capabilities to its industry-leading e-commerce application suite and the fruition of its acquisition of Interleaf in April of this year. Where flexibility and integration are at a premium for companies engaged in e-commerce, research analysts predict that XML-based systems (eXtensible Markup Language) will be readily adopted. GartnerGroup estimates that 80 percent of application-to-application traffic passing over public networks will use XML by 2003 (GartnerGroup, October, 1999).

"With One-To-One Publishing, companies now have a convenient way to take charge of content for any business application, building personalized, structured information for multi-purpose delivery," said Simon King, vice president of product management, BroadVision, Inc. "This offering provides a tremendous opportunity for our customers to leverage their business information and tailor it to different media and for multiple uses. Our customers are further advantaged to lead in e-commerce."

By storing written and graphical content in a central repository as XML, BroadVision One-To-One Publishing provides personalization of this information for a specific audience, purpose, medium or device. Adding this new offering to its enterprise application suite meets current customer demand to deploy and customize business information and prepares for the near-term need for content delivery to wireless devices.

"The mass customization of accounting-related material made possible by BroadVision One-To-One Publishing enables PPC to assemble the exact content a customer needs at any specific point in time and distribute it to their desktops," said Lloyd Howlett, executive vice president of operations for Practitioners Publishing Company (PPC), a leading publisher of books, newsletters, electronic resources and software for CPAs and other financial professionals. "One of the most powerful results of deploying the One-To-One Publishing solution is that we were able to triple our output yet maintain our staffing costs, which had a tremendous impact on our bottom line."

About BroadVision One-to-One Publishing

BroadVision One-To-One Publishing transforms static business information into dynamic, structured and reusable content, thereby increasing timeliness and reducing cost. The One-To-One Publishing customer will create new content and edit existing content using familiar applications such as Microsoft(R) Word and PowerPoint. Once created, this information can be broken down into manageable pieces so that multiple users working on separate contributions can combine sections and publish to one Web site, printed document or other medium. The content can also be versioned, meaning that new and old versions of information can coexist for reference and other purposes.

Management of the entire publishing process is handled using a robust graphical workflow that allows users to edit, review and track projects. The graphical workflow is also iterative - users may move a task back to a prior stage for redo, as well as promote a task forward within the workflow.

For further convenience, all content is easily translated for use with Web, wireless and print sources. Content does not have to be manually reformatted for HTTP or WAP servers. Control is not lost in this process - authorization is required and managed by BroadVision tools, so that a simplified process is still a secure process.

Key Features of BroadVision One-To-One Publishing include the capacity to:

-- Create complex content with Microsoft Word and PowerPoint which enables easy translation for use with Web, wireless and print for anytime, anywhere delivery without IT support;

-- Manage the publishing process with graphical workflow administration;

-- Optimize content for multiple touch points; and

-- Re-use and re-purpose content by recombining information in different ways to tailor to additional audiences.

Availability

One-To-One Publishing will be available in August 2000.

About BroadVision

BroadVision, Inc. (Nasdaq: BVSN, Neuer Markt: BDN) is the leader in personalized e-business applications. BroadVision's comprehensive suite of integrated applications is built for delivery via the Web and wireless devices. Companies using BroadVision's proven applications get to market quickly, launching innovative e-commerce, self-service and enterprise information sites. These sites enable personalized interactions and transactions with customers, partners, suppliers and employees. BroadVision One-To-One(TM) applications power innovative business-to-consumer sites and business-to-business exchanges for the world's top companies in financial services, telecommunications, retail and travel. BroadVision applications are available in more than 120 countries worldwide. Headquartered in Redwood City, Calif., USA, the company can be reached at [phone] or at www.broadvision.com.

Note to Editors: BroadVision is a registered trademark and BroadVision One-To-One is a trademark of BroadVision, Inc. in the United States and other countries. Other names herein may be the property of their respective owners.