BroadVision Helps Audible Prepare for Holiday Shopping Season.

REDWOOD CITY, Calif. -- BroadVision, Inc. (Pink Sheets:BVSN), a global provider of e-Business solutions, today announced that Audible.com, the leading provider of spoken entertainment, information and education on the Internet, has expanded its use of the BroadVision Commerce platform in preparation for the holiday season.

With thousands of unabridged and abridged digital audio books in more than a dozen of genres, including mystery, self-development, fiction, nonfiction, business, comedy, etc., comprising of more than 105,000 hours of audio from numerous content providers, Audible.com has a critical need for its systems to support growth in many dimensions Co content and customers Co as well as be scalable enough to meet the dramatically greater amount of traffic that comes with the holidays. The expanded use of BroadVision by Audible.com ensures that these needs will be met.

"Audible.com is focused on meeting the needs of our listeners," says Glenn Rogers, CEO of Audible, Inc. "We continue enhancing the user experience for the hundreds of thousands of listeners who use Audible. We need to be sure that the technologies we use today can handle our needs now and scale with our growth."

"We are pleased that Audible has grown so much over the years," concludes Dr. Pehong Chen, CEO of BroadVision. "Audible has been a BroadVision customer since 1996 and is among our most successful e-Commerce sites that require high-availability and no-fail performance during the holiday shopping season, a group that includes Circuit City, Home Depot, Red Envelope and Cornerstone Brands. Moreover, Audible is another proof point of the robustness of our solutions: flexible enough to adapt quickly to changing business conditions and scalable enough to grow to the highest numbers of e-Commerce transactions, customers and product data."

About Audible, Inc.

Audible (www.audible.com) is the leading provider of spoken entertainment and information on the Internet. Content from Audible is downloaded and played back on personal computers, CDs, or AudibleReady(R) computer-based mobile devices. Audible has 105,000 hours of audio programming from 334 content partners, including leading audiobook publishers, broadcasters, entertainers, magazine and newspaper publishers, and business information providers. Audible.com is the Apple iTunes Music Store's preeminent provider of spoken products for downloading or streaming via the Web. Among Audible's other key business relationships are Bookspan, Creative Labs, Dell, iriver, Microsoft, Palm, SanDisk, Texas Instruments, and XM Satellite Radio.

About BroadVision

BroadVision is a global pioneer of e-Business solutions. Nearly 1,000 organizations Co including Audible.com, Baker Hughes, Ferrari, Cardinal Health, Citibank, Hilti, Japan Airlines, Renault, Sears, Sony, Standard Chartered Bank, Vodafone, U.S. Air Force, Yomiuri Shinbun, Xerox Co serving nearly 75 million registered users, rely on BroadVision's innovative e-commerce and portal platforms to power and personalize their mission-critical web initiatives.

For more information about BroadVision, Inc., call +1650.542.5100, email [e-mail] or visit www.broadvision.com.

BroadVision, BroadVision QuickSilver, and BroadVision Portal are trademarks or registered trademarks of BroadVision, Inc. in the United States and other countries.