BroadVision Gains Momentum in Key B2C and B2B Markets -- e-Financial, e-Travel, e-HighTech, e-Manufacturing, and e-MarketExchange.

Business/High-Tech Editors

REDWOOD CITY, Calif.--(BUSINESS WIRE)--July 10, 2000

BroadVision One-To-One Applications Are Solutions Of Choice For

Next Generation E-Corporations

BroadVision, Inc. (Nasdaq: BVSN), a leading worldwide supplier of personalized e-business applications, today announced that the company continues to gain significant momentum on a worldwide basis in all key markets -- e-Financial, e-Travel, e-HighTech, e-Manufacturing, and e-MarketExchange -- for its One-To-One family of B2C and B2B applications across the entire enterprise ecosystem.

B2C Outlook

According to a recent Morgan Stanley Dean Witter research report (January 2000), e-financial and e-travel will top the first two positions in B2C e-commerce, yielding an estimated $285 billion and $23 billion in transactions, respectively, in 2003.

E-Financial

BroadVision has been very active in e-enabling the global financial services industry. Recent major wins include Adhesion Technologies (FirstUnion Bank), Answer Financial, Bank of America, Barclays Bank, Credit Lyonnais, e-Trade, FleetBoston Bank, Fortis Bank, Frost Bank, San Paulo Bank, State Farm Insurance, Thai Military Bank, and Zurich Financial Group.

In total BroadVision's e-business solutions now power more than 100 of the world's most innovative e-financial services firms including: ABN AMRO Bank, Achemea Insurance, Adhesion Technologies, AGF Banque, Agribank, Answer Financial, ANZ Bank, Argentaria Bank, Banco Santander, Bank of America, BankAustria, BankGeneva, BankInter, CCF Bank, Commerz Bank, Credit Lyonnais, Credit Suisse, Daoheng Bank, DBS Bank, DLJ Direct Japan, e-Trade, FleetBoston Bank, Fortis Bank, Frost Bank, GE Capital, Hartford Life, HSBC, ICICI Ltd., ING Bank, Intuit InsureMarket, Jardine Fleming, Keppel Tatlee Bank, Liberty Financial, Lloyds Bank, Lord Abbett, M&I Bank, MayBank, Nikko Securities, Nomura Research, Oversees Union Bank, Paribas, Samsung Card, San Paulo Bank, Shanghai Commercial Bank, Silicon Valley Bank, Sony Monex, Standard Chartered Bank, State Farm, Strong Capital, Taiwan Business Bank, Taiwan Securities, TD Waterhouse Europe, Thai Military Bank, UBS, UniCredito, USAA, Visa USA, Zurich Financial Group.

E-Travel

BroadVision's recent wins in the airline industry include Aer Lingus and Japan Airlines. Furthermore, through the recent strategic alliance with Amadeus, the world's leading GDS booking engine, the two companies expect to see their combined technologies widely adopted by many of the world's 30 major airlines whose websites are currently being managed by Amadeus as well as a number of e-travel portals being established by Amadeus throughout the world.

A partial list of BroadVision's current customers in the world's travel industry include: Aer Lingus, Air Canada, AirMiles (member of British Airways Group), Airtours, AllMyWay.com, Amadeus, American Airlines, Budget Rental Cars Canada, CafeMumbai.com, Carlsen Companies, China Travel Agency, ClubMed, EuroStar, Forte Hotels, GoChinaGo.com (member of tom.com), IntraWest, Japan Airlines (JAL), Liberty Channel, Nihon Travel Agency, Rail Europe Group, Rand McNally, Samsung Travel, TAM Airlines, and Thomas Cook.

B2B Outlook

According to an estimate by Merrill Lynch (B2B Market Maker Book, Feb. 3, 2000), worldwide B2B e-commerce transactions will exceed $2.4 trillion dollars in 2003. However, some 90% of that transaction volume will come from enterprise direct buying and selling, with the balance from open spot market exchanges.

E-HighTech

BroadVision's mission-critical B2B applications are helping fellow high-tech companies become serious contenders in the New Economy. The company's presence has expanded across the entire high-tech food chain including semiconductors, hardware components and systems, software, distribution, and professional services. Major recent wins include Ericsson for its mobile commerce portal initiative, NEC PC Division (No. 1 PC maker in Japan) for PC direct selling, and UMC, the world's second largest independent semiconductor foundry.

BroadVision's key end-user accounts in the high-tech industry include: Adaptec, Agilent, Andersen Consulting, Applied Materials, Azlan, BMC Software, Business Objects, Cadence, Cambridge Technology, China InfoHighway, Deloitte & Touche, Electronic Arts, EMC, Ernst & Young, Evolve, Ericsson, Epson, Fujitsu, GE Supply, Getronics, Hitachi LSI, HP, Infineon, Intel, Iona, ISSI, Legend Technology, Macromedia, Matsushita, Micron Technologies, Motorola, Mercury Interactive, NEC PC, Nortel, Novell, Philips, PSDI, Resource Phoenix, Ricoh, Rockwell, RS Components, Samsung Electronics, Samsung Semiconductors, Satyam, Sema, Siemens, Smartforce, Solectron, Sony Broadcast & Professional, Sony PC, Toshiba PC, TrendMicro, TSMC, UMC, Unifi (PriceWaterhouseCoopers), Unisys, WindRiver, WRQ, WW Grainger, Xerox, Xpedior, Xylinx, Zefer, Ztango, etc.

E-Manufacturing

BroadVision B2B solutions are also propelling traditional brick-and-mortar manufacturers into the e-era, recently adding world-leading players such as Brunswick, ChinaSteel, Dade Behring, Electrolux, Ford Motor Company, Georgia Pacific, Maytag, and others to the existing roster of blue-chip manufacturers including Aggregate Industries, Air Liquide, BASF, Bio-Rad, Boeing, Fiat, GE, Groupe Renault, Hilti, Pitney Bowes, Samsung Electro Mechanical, Sealed Air, Teraoka, Volkswagen.

E-Market Exchange

A number of the world's new e-market exchanges have selected BroadVision B2B solutions for buy-side and sell-side e-commerce whose distinctions are premier information delivery with a robust and scalable technology core. Examples include BuildNet, e-Exchange, e-Greenbiz.com, e-Purchasing.com, eRugGallery.com, FuelQuest.com, idmarket.com, PlanetSalvage.com, PlanetSat, TheDock.com, Universal Exchange, WellNet, and WorldMetal.com.

Core to the success of these new enterprises is a strong technology foundation. BroadVision One-To-One applications offer ongoing commitment to open standards, high performance and scalability. BroadVision One-To-One applications are a robust foundation for real-time, individualized targeting, easy, flexible content management and a foundation for the next generation of Internet applications running from Web to wireless environments. Recently, BroadVision brought to market extended support for Java, XML, and WAP to existing support of JavaScript, COM, LDAP, and CORBA. BroadVision One-To-One Enterprise applications also include enhanced support for XML/XSL content management. XML -- the next generation of HTML -- the language that GartnerGroup estimates 80 percent of application-to-application traffic passing over public networks will use by 2003 (GartnerGroup, October, 1999).

"To make e-Greenbiz.com the world's leading online business-to-business site for the green industry, we needed a solution that would enable the implementation of robust, scalable and secure electronic commerce solutions," said John E. Cochran, president and CEO of e-Greenbiz.com, Inc. "So we knew that the e-business foundation we selected would have to provide us with a complete suite of services and functions from front to back end, including customer relationship marketing, product service and supply chain management. BroadVision has a solid reputation for reliable services regardless of transaction or site volume -- this was attractive because we wanted a system capable of matching large amounts of data with `Green Industry' buyers and sellers exchanging products.

"We're expecting heavy traffic and we know BroadVision can help us handle it."

About BroadVision, Inc.

BroadVision, Inc. (Nasdaq: BVSN, Neuer Markt: BDN) is the leader in personalized e-business applications. BroadVision's comprehensive suite of integrated applications is built for delivery via the Web and wireless devices. Companies using BroadVision's proven applications get to market quickly, launching innovative e-commerce, self-service and enterprise information sites. These sites enable personalized interactions and transactions with customers, partners, suppliers and employees. BroadVision One-To-One(TM) applications power business-to-consumer and business-to-business sites for many of the world's top companies in the financial services, telecommunications, electronics, manufacturing, retail and travel industries. BroadVision applications are available in more than 120 countries worldwide. Headquartered in Redwood City, Calif., USA, the company can be reached at [phone] or at www.broadvision.com.

Note to Editors: BroadVision is a registered trademark and BroadVision One-To-One is a trademark of BroadVision, Inc. in the United States and other countries. Other names herein may be the property of their respective owners.