BroadVision Executives to Speak at InternetWorld Spring 2002.

Business/Technology Editors

Internet World Spring 2002

REDWOOD CITY, Calif.--(BUSINESS WIRE)--April 22, 2002

BroadVision, Inc. (Nasdaq: BVSN), the leading provider of enterprise self-service applications, today announced that executives Sandra Vaughan, Senior Vice President of Marketing and Simon King, Vice President of Advanced Technology, have been selected to present at InternetWorld Spring 2002 in Los Angeles, California, April 22 - 26, 2002.

Mr. King will be a participant on the "Web Analytics: The Next Generation of Knowledge Management," panel taking place on Monday, April 22 at 11:30am. Mr. King will give insight about utilizing Web data and content to facilitate interactions with customers. He will demonstrate how to use Web Analytics effectively and discuss several real-world case studies. Participants will learn four key steps to ensure a successful BI strategy.

Ms. Vaughan will be a participant on the "How to Create an Award-Winning Web Site" panel taking place Wednesday, April 24 at 2:30pm. Ms. Vaughan is one of a select group of executives who have been asked to provide their insight on the key criteria for creating an "award winning" site. Still a constant for today's e-business, Web sites are being judged as to their effectiveness, design and ability to deliver a product message to its target audience. Accordingly, Ms. Vaughan will give real-life examples of BroadVision's award winning customers and successes in promoting web sites to the outside world.

Mr. King will also lead the "Transforming Your Business Outside-In Using CRM," panel taking place on Wednesday, April 24 at 10:00am. He will review how CRM, in its present form, has been seen as a set of tools used in-house providing employees with information such as a given customer's transaction history, or easy access in the field to product information. Providing further insight into current uses of CRM, Mr. King will moderate a lively discussion on how CRM has the potential to transform a company more radically, enabling the company to create an extranet with customers, partners and suppliers as well as employees. This session focuses on how to create a true extranet and transform a company "from the outside, in."

For more information on these panels and the InternetWorld 2002 Spring conference, please visit: http://www.internetworld.com

About BroadVision

BroadVision's (Nasdaq: BVSN, Neuer Markt: BDN) enterprise self-service applications create immediate business value by transforming the way organizations do business -- moving relationships to a personalized, self-service model that enhances growth, reduces costs and improves productivity. Leading global companies use BroadVision to power their enterprise self-service initiatives -- using the web and wireless devices to unify and extend an enterprise's applications, information and business processes to serve its employees, partners and customers in a personalized and collaborative way.

For more information about BroadVision, Inc., call 650.542.5100, email [e-mail] or visit www.broadvision.com.

Note to Editors: BroadVision and BroadVision One-To-One are trademarks or registered trademarks of BroadVision, Inc. in the United States and other countries.