BroadVision Endorses Sun ONE; BroadVision and Sun to Work to Enable Services on Demand for Joint Customers Implementing Personalized Self-Service Business Processes.

Business Editors/High-Tech Writers

JavaOne 2002

SAN FRANCISCO--(BUSINESS WIRE)--March 27, 2001

BroadVision, Inc. (Nasdaq:BVSN), the leading provider of enterprise self-service applications, today announced its support for the Sun ONE software vision and product architecture, joining other industry leaders in the effort to drive growing momentum for personalized, enterprise self-service solutions that deliver services on demand.

BroadVision intends to integrate its product offerings with the Sun ONE platform, enabling BroadVision to continue its leadership in personalized enterprise self-service applications. BroadVision(R) customers will benefit from Sun's open-standards based architecture by streamlining enterprise value chains, centralizing services, enhancing growth, reducing costs of the organization and delivering them to end users in a personalized manner to improve productivity.

"Since BroadVision and Sun first started working together in 1997, the companies have worked together to bring innovative, open standards-based solutions to market," said Chris Grejtak, chief marketing officer for BroadVision. "Our work with Sun continues on new initiatives for the e-commerce, portal and services-on-demand markets. Joint customers who take advantage of these key technology innovations will be the real winners of the Sun-BroadVision partnership."

About Sun ONE

Sun ONE is Sun's vision, platform, product and expertise that enables the development and delivery of services on demand. Sun ONE validates, improves and extends current enterprise systems. Sun ONE reduces costs and complexity by combining appropriate software products into a coordinated offering that enables services on demand. Sun ONE represents a significant new initiative in Sun's history. Sun is now in a position to offer a commercial software solution for building a services on demand infrastructure. This builds on Sun's track record across systems and development environments to now provide an end-to-end architecture for customers. More information about Sun ONE is available at www.sun.com/sunone

About BroadVision

BroadVision's (Nasdaq: BVSN, Neuer Markt: BDN) enterprise self-service applications create immediate business value by transforming the way organizations do business -- moving relationships to a personalized, self-service model that enhances growth, reduces costs and improves productivity. Leading global companies use BroadVision to power their enterprise self-service initiatives -- using the web and wireless devices to unify and extend an enterprise's applications, information and business processes to serve its employees, partners and customers in a personalized and collaborative way.

For more information about BroadVision, Inc., call 650/542-5100, email [e-mail] or visit www.broadvision.com.

Note to Editors: BroadVision is a trademark or registered trademark of BroadVision, Inc. in the United States and other countries.

Sun, Sun Microsystems, the Sun logo, iPlanet, and The Network Is The Computer are trademarks or registered trademarks of Sun Microsystems, Inc., in the United States and other countries. Netscape and the Netscape N logo are registered trademarks of Netscape Communications Corporation in the United States and other countries.