BroadVision Enables mykidsbenefit.com to Publish First-Ever Personalized Electronic Magazine.

Business Editors/Internet & Publishing Writers

REDWOOD CITY, Calif.--(BUSINESS WIRE)--July 11, 2000

Newly-Launched Site Creates a Virtual Magazine

in Conjunction with a Customer Loyalty Program for

Shopping in Both the Bricks and Clicks Worlds

BroadVision(R), Inc. (Nasdaq:BVSN), a leading worldwide supplier of personalized e-business applications, and mykidsbenefit.com, North America's fastest-growing online publisher of personalized e-zines, announced today that mykidsbenefit.com uses BroadVision One-To-One(tm) Retail Commerce to power its weekly electronic magazine or "e-zine" and customer loyalty program, which already has 415,000 subscribers. With mykidsbenefit.com, subscribers can choose topics from more than 200 areas of interest -- anything from gardening to finance -- and receive articles and product and service offers on only the topics they have requested.

Mykidsbenefit.com is pioneering a new era in online publishing and interactivity by enabling subscribers to customize a weekly publication that offers personalized content on a wide range of topics. The benefit to subscribers is that the e-zine does not contain traditional advertisements, banners and information that the subscriber does not specify in his or her profile. Rather, the subscriber can receive product and service offers from only their pre-selected areas of interest. The product and service offerings are part of a customer loyalty program in which subscribers can shop at major retailers and receive cash returns on everyday purchases such as clothing, groceries, books and CDs. The company estimates that a subscriber can earn up to $2,500 a year through the e-zine cash-back program.

"In an increasingly competitive world where customer loyalty can be fleeting, we chose BroadVision's exceptional personalization and ease of use applications to build a business approach that appeals to consumers, retailers, e-tailers and professionals," said Michael Smythe, CEO, mykidsbenefit.com. "We believe that consumers want solutions that offer personalized content that cuts through all the clutter and inefficient searches to deliver exactly what the consumer wants, allowing them to save time and money. BroadVision applications enable us to create dynamic business rules that directly align with our strategy to deliver a superior customer service experience."

Delivered at no cost to the subscriber, each issue contains articles from the world's leading writers and an award-winning editorial team outsourced by Realize Media. To continuously satisfy and meet consumer needs, subscribers are asked to rate each article. The responses are used to update subscriber profiles to ensure that future articles exceed the subscriber's expectations.

Another integral component of the unique marketing proposition of mykidsbenefit.com is its virtual gift store, which features an event reminder service that alerts users of important events such as birthdays, anniversaries and other special occasions. The virtual store provides suggestions based on parameters supplied by the user, such as gift recipient and price range. Linkshare technology then connects the user to more than 70 merchant sites such as Disney Online, Warner Brothers Store, Land's End, Sharper Image, Petopia, DVDExpress, eve.com, Esprit, CVS Pharmacy, Mattel Online and MVP.com. Users can then take advantage of promotions, discounts, and special campaigns, allowing them to earn cash-back bonuses.

"We are pleased to see that companies such as mykidsbenefit.com are becoming more creative in attracting and retaining customers, offering value-added features such as cash-back programs and reminder services," said Sandra Vaughan, vice president of marketing, BroadVision, Inc. "BroadVision's comprehensive suite of electronic business applications complement mykidsbenefit.com's unique service offering and business model, providing a winning combination that is the first of its kind."

The company's retail solution is leveraged from a business-to-business perspective. The mykidsbenefit.com business model offers advertisers the opportunity to target individual electronic magazines, whereby they can deliver marketing messages in a precise manner with dramatically reduced costs of acquiring new business. With hit rates of 15-20% from the mykidsbenefit.com's model versus the current 0.5% rate from traditional Internet advertising, advertisers are getting better results, otherwise known as "pay-only-for-results" advertising. Combined with the cash-back program, businesses are driving marketing message success, increasing sales and strengthening customer loyalty.

About mykidsbenefit.com

Mykidsbenefit.com is North America's fastest-growing on-line publisher of personalized e-zines. Using breakthrough technology, the company creates more than 400,000 individual e-zines a week with every e-zine uniquely customized to each individual subscriber's interests in terms of content and product offerings. As an application service provider, the company offers its proprietary technology environment to companies that wish to personalize communications in a cost-efficient way to an extent never before possible.

About BroadVision

BroadVision, Inc. (Nasdaq:BVSN, Neuer Markt:BDN) is a leader in personalized e-business applications. BroadVision's comprehensive suite of integrated applications is built for delivery via the Web and wireless devices. Companies using BroadVision's proven applications get to market quickly, launching innovative e-commerce, self-service and enterprise information sites. These sites enable personalized interactions and transactions with customers, partners, suppliers and employees. BroadVision One-To-One(tm) applications power innovative business-to-consumer sites and business-to-business exchanges for the world's top companies in financial services, telecommunications, retail and travel. BroadVision applications are available in more than 120 countries worldwide. Headquartered in Redwood City, Calif., USA, the company can be reached at [phone] or at www.broadvision.com.

Note to Editors: BroadVision is a registered trademark and BroadVision One-To-One is a trademark of BroadVision, Inc. in the United States and other countries. Other names herein may be the property of their respective owners.