BroadVision Brings Community and Content Management to Buy-Side E-commerce; New B2B Applications Enable Corporations to Manage the Entire E-commerce Value Chain.

Business Editors, Internet Writers

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Aug. 1, 2000

BroadVision, Inc. (NASDAQ:BVSN) today announced two new applications that enable customers to manage business relationships within the entire e-commerce value chain. The BroadVision suite of e-commerce applications manages the interactions between an enterprise and its customers and suppliers. With the introduction of the new BroadVision MarketMaker(TM) and BroadVision Procurement(TM) applications, BroadVision now provides the unique ability to buy, sell and exchange on a single integrated e-commerce platform.

"Sell-side e-commerce applications manage the relationship between a company and its customers, but until now the integrated communication to suppliers has been missing," said Rani Merritt, executive vice president and general manager of worldwide marketing at BroadVision. "Our new procurement and market maker applications, combined with our existing, award-winning product line, give our customers the power to manage business relationships within the supply chain."

BroadVision, with the introduction of its new procurement and market maker applications, is the first to market with a solution that can help companies manage both buy-side and sell-side e-commerce by offering a complete suite of modular applications that are designed to work with one another.

"As exchanges and e-Markets mature, Aberdeen has noted that the leading sell-side vendors are increasingly well-positioned to provide solutions that allow net market makers to offer a complete marketplace environment. BroadVision is the first leading sell-side vendor to provide a buy-side technology focus. Providing a full suite of e-commerce applications capable of powering a company's entire value chain should resonate with those enterprises seeking a single e-Business supplier," said Kent Allen, senior analyst, e-business at Aberdeen Group.

Introducing BroadVision Procurement(TM) and BroadVision MarketMaker(TM)

BroadVision's existing sell-side e-commerce products are award-winning, proven applications that enable companies to interact with customers and other constituencies in a personalized, one-to-one manner. The new BroadVision Procurement and BroadVision MarketMaker applications bring some of the same fundamental relationship management capabilities, along with a comprehensive set of supplier management features. These new products, designed to work with all existing BroadVision applications, enable companies to reach from their existing storefronts, back through the supply chain to completely automate their businesses.

BroadVision MarketMaker, a next generation exchange application that enables Net market makers and enterprises to create dynamic global trading communities that connect buyers to suppliers across the extended value chain. Based on the highly successful BroadVision Business Commerce application, BroadVision MarketMaker combines a proven B2B e-commerce transaction enablement and management application with easy-to-use community building, communication and collaboration capabilities. Complete with a full suite of end-user tools for content management, site design and business rule creation, BroadVision MarketMaker supports the many-to-many market structure demanded by both horizontal and vertical net markets. This pre-tested, highly scalable package allows a company to focus on its core business, not on commerce software development. BroadVision MarketMaker is the only application with dynamic pages based on contracts, profiles, purchases; automated and facilitated cross-customer collaboration; maximize accessibility to a marketplace through wireless connectivity; XML for legacy system integration; and real-time publishing. The new application supports multiple transactions types, including catalog pricing, RFQ, RFP and negotiated pricing.

Customers can use BroadVision MarketMaker to:

- Enable multi-buyer/multi-seller interaction, collaboration and

trade.

- Get up and running quickly with an open, flexible commerce

process framework as well as integrated rules and workflow

utilities.

- Achieve and retain liquidity by promoting member affinity for

the marketplace.

- Ensure secure, reliable, efficient commerce all day, everyday.

- Maximize accessibility to the marketplace through wireless

connectivity.

- Expand business opportunities by providing additional services

to marketplace members.

- Add marketplace capacity quickly with BroadVision's scalable

network application architecture.

- Lower operating costs with easy-to-use set up and

administration tools.

- Reduce transaction costs by using pre-established business

rules, contract relationships, and workflow processes.

- Achieve rapid ROI through multiple revenue streams, decrease

in cost of buyer/supplier acquisition, advanced value chain

analysis, and increased product reach and selling

opportunities.

Customers currently using BroadVision's e-commerce suite of applications for their net marketplaces include: BuildNet, Inc., e-Exchange.com, e-Greenbiz.com, e-Purchasing.nl, eRugGallery.com, idmarket.com, Online Asset Exchange and WorldMetal.com.

BroadVision also introduces BroadVision Procurement, a modular buy-side application that allows companies to automate the purchasing process by enabling Web-based, self-service purchasing of MRO indirect goods from a worldwide network of suppliers. It is the only application that allows customers to choose and switch between supplier networks - including out-of-the-box connectivity with CommerceOne MarketSite.net; provides accessibility to purchasing information via the Web or wireless devices thereby increasing employee productivity and decreasing purchasing cycle time; allows real-time publishing for company-wide communication; enables delivery of personalized content to simplify the purchasing process; and supports both Solaris and HP-UX.

Customers can use BroadVision Procurement to:

- Automate the purchasing process through purchasing limits and

approval routing workflow.

- Give employees easy access to the products and services they

need to do their jobs.

- Expedite the purchasing process by delivering personalized

content by department or user.

- Deliver complete requisition and order visibility and

tracking.

- Significantly reduce purchasing costs and order cycle time.

- Gain control over, and visibility into, purchasing activity.

- Realize ROI with fast, efficient, thorough, and proven

processes.

- Standardize supplier relationships and leverage economies of

scale.

- Seamlessly integrate with supplier and B2B marketplace

systems.

The ability to automate and streamline the purchasing process leads to cost savings by reducing the average cost for individual purchasing transactions. Additional cost control comes via BroadVision Procurement's rules-based workflow engine that ensures employees act within established purchasing guidelines and helps eliminate employee rogue purchasing activities.

BroadVision Procurement and BroadVision MarketMaker are part of BroadVision's comprehensive suite of e-business solutions. Integrating easily with existing enterprise data systems, the applications enable companies to rapidly deploy and cost-effectively operate secure, scalable, intelligent and flexible e-business applications.

Availability

BroadVision Enterprise Procurement is available today and BroadVision MarketMaker will be available by the end of the third quarter.

About BroadVision

BroadVision develops and delivers an integrated suite of packaged, vertical applications that enable global enterprises to become more competitive and profitable by establishing one-to-one relationships with customers, suppliers and employees. BroadVision applications automate a wide range of self-service processes involving B2C, B2B, and B2E transactions. An enterprise uses BroadVision applications to integrate their entire e-commerce value chain--workplace, supply, and demand--to create a thriving e-business ecosystem.

BroadVision completed its initial public offering in June of 1996. It ranks No. 2 in Business Week's IT100 list of the world's top 100 best-performing information technology companies (November 26, 1999), No. 13 in Fortune Magazine's e50 list of 50 most important e-companies (October 1999), and No. 365 in Forbes 500--the top 500 companies in the US (April 17, 2000). BroadVision is headquartered in Redwood City, California, with offices and operations in more than 34 countries and over 1,000 customers throughout the world. BroadVision can be reached at 650.261.5100 or [e-mail].

BroadVision is a registered trademark and BroadVision One-To-One is a trademark of BroadVision, Inc. in the United States and other countries. Other names herein may be the property of their respective owners.