BroadVision Automates GSA Advantage! and E-Buy Procurement Systems; Multi-million Dollar Online Ordering System for Government Agencies Selects BroadVision to Power B2B Solution.

Business Editors/High-Tech Writers

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Nov. 21, 2000

BroadVision(R), Inc. (Nasdaq:BVSN), a leader in personalized e-business applications, today announced that the General Services Administration Federal Supply Service (GSA) has selected BroadVision to power GSA Advantage!, the United States government's online, business-to-business procurement system as well as e-Buy, the United States government's supplier registration and RFQ system. Through GSA Advantage! and e-Buy, over 110,000 registered government buyers have access to more than one million items from more than 2,800 suppliers. Each day, the system receives more than one million hits and processes more than 1,000 orders, representing daily sales of approximately $500,000.

"In selecting BroadVision our chief criteria was trust," said Al Iagnemmo, program manager of GSA Advantage! and e-Buy. "The volume of searches and purchases at GSA is going through the roof -- we currently host 35,000 searches each work day -- that's one search every second between 9 a.m. and 5 p.m. So we needed a reliable solution that could handle our massive procurement volume today and scale easily as we grow. BroadVision was the only solution that we felt offered the reliability, scalability and mass customization features that we required for the GSA Advantage! site."

GSA selected BroadVision to upgrade their existing B2B site with automated e-procurement capabilities -- RFQ and supplier registration functionality -- that deliver personalized customer services and content designed to increase customer share and revenue. Based on BroadVision Business Commerce and BroadVision MarketMaker -- which combine a B2B e-commerce transaction and management platform with easy-to-use community building, communication and collaboration capabilities -- GSA is developing a site that is takes into account the agency- and service-specific contracts that apply to each customer and supplier. BroadVision technology will be used to enhance GSA Advantage! and e-Buy with advanced search capabilities, automated supplier catalog updates, and improved order handling and pricing features that provide information about order history, cancelled orders, negotiated pricing and quantity discounts. Using the new fully integrated system, customers will be able to make purchases faster and easier than ever -- with as few as three clicks.

"We're pleased that GSA realized the tremendous capacity of BroadVision's complete B2B solution," said Pehong Chen, president and CEO, BroadVision. "BroadVision's advanced e-procurement system overcomes the approval and workflow bottlenecks that result in online procurement inefficiencies. With BroadVision's solution, GSA can strengthen their ties on other trading exchanges, completely automate the requisition, offer more faster and more accurate searches and provide customers with more insight and control over purchasing activity."

Currently available to all government agencies with Internet access, GSA Advantage! and e-Buy are online sources for purchasing more than one million products and services. Sales on the site have grown exponentially since its inception in 1995. In 2000, GSA has seen a 140% increase in sales to $125 million through September, compared to the same period last year. Of 2,853 active suppliers listed on the site, Staples, Boise Cascade, CDW, GTSI and Comark are this year's leading vendors in terms of sales.

Both the GSA Advantage! and e-Buy Web sites will be fully integrated in the first quarter of next year.

About GSA Advantage!

GSA Advantage! is an Internet-based system available by accessing the General Services Administration/Federal Supply Service web site at www.gsaadvantage.gov. This system provides federal agency personnel the ability to sign-on with their government credit card or their federal agency account code.

About BroadVision

BroadVision (Nasdaq:BVSN) (Neuer Markt:BDN) develops and delivers an integrated suite of packaged applications for conducting e-commerce interactions and transactions. Global enterprises and government entities use these applications to sell, buy and exchange information over the web and on wireless devices. The BroadVision e-commerce application suite enables a corporation to become more competitive and profitable by establishing and sustaining high-yield relationships with customers, suppliers and employees. BroadVision services professionals, supported by over 100 partner organizations worldwide, transform these applications into business value for our customers through consulting, education, and support services in more than 34 countries.

BroadVision -- founded in 1993, public since 1996 -- has over 1,000 customers. IDC ranks BroadVision as the world's leading provider of e-commerce software applications (International Data Corp., E-Commerce Software Applications Market Forecast and Analysis, 2000-2004). BroadVision is headquartered in Redwood City, California and can be reached at 650/261-5100 or [e-mail].

Note to Editors: BroadVision is a registered trademark of BroadVision, Inc. in the United States and other countries. BroadVision One-To-One is a trademark of BroadVision, Inc. in the United States and other countries.