BroadVision, Inc. and Sagent Technology Team Up to Develop One-to-One Analytical Data Mart Solutions for Increased Marketing Impact and Efficiency.REDWOOD CITY and PALO ALTO, Calif.--(BUSINESS WIRE)-- Oct. 26, 1998-- Companies Offer Broader Range of Tools for Effective Internet Marketing and Commerce BroadVision(R), Inc. (Nasdaq:BVSN BVSN Broadvision, Inc. (stock abbreviation, AMEX) ), the leading worldwide supplier of one-to-one Internet business applications for relationship management across the extended enterprise, and Sagent Technology Inc., provider of the leading turnkey solution for bringing data marts to the Web, today announced a joint agreement that they will team together to deliver data mart-based relationship management solutions over the Internet. Sagent's leading turnkey data mart solution combined with BroadVision's electronic commerce applications provides marketing managers with a complete tool set for creating, analyzing, and tailoring campaigns for increased effectiveness. Marketing managers benefit through increased cross-selling, upselling, and return on their marketing investment. "The combination of BroadVision and Sagent is a marketer's dream. They enable our customers to analyze the results of their marketing campaigns and increase the effectiveness of their marketing strategies," says Bill Bagnell, product manager for BroadVision, Inc. "BroadVision has been successful because they are delivering the electronic commerce solutions the marketplace needs," said David Silver, Director of Business Development, Sagent Technology. "Our complementary technologies enables our customers to stay ahead of the competition. We are very pleased to form this alliance." With the Sagent and BroadVision solution, business managers cannot only view customer data, but also report, analyze and ask what-if questions and act on the information to establish, retain and grow customers. These capabilities allow business managers to achieve an integrated enterprise approach to the entire customer relationship which impacts both return on investment and profitability. About Sagent's Solution Sagent's data mart solution is comprised of the Sagent Data Mart Solution, software that integrates products for building, managing, and accessing Web-based data marts, as well as industry-leading professional services to guide users through the design and implementation process. Sagent makes information available to decision makers with a turnkey solution that can be implemented rapidly, at a low cost, and without major strain on IT departments. About Sagent Technology, Inc. Sagent Technology was founded in June 1995 to make business data more usable by bringing it closer to decision-makers. The Sagent solution lets organizations bring data marts to the Web quickly and cost-effectively with a turnkey offering that includes best-of-breed products and comprehensive professional services. Sagent is a privately-owned company that was co-founded by Ken Gardner and John Zicker. Its customers include Nations Bank, Home Savings of America, JP Morgan, MCI (1) (Media Control Interface) A high-level programming interface from Microsoft and IBM for controlling multimedia devices. It provides commands and functions to open, play and close the device. (2) (Microwave Communications Inc. , Bell South, ValueRX, Jiffy A fraction of time that has numerous interpretations depending on who uses it. It may refer to one computer clock cycle, one nanosecond, one millisecond or one AC power cycle. There may be others. See nanosecond. 1. Lube and Eddie Bauer. The company has strategic relationships with Oracle Corporation (Nasdaq:ORCL ORCL Oracle (stock symbol) ), Microsoft Corporation (Nasdaq:MSFT MSFT Microsoft (stock symbol) MSFT Movimento Sociale Fiamma Tricolore (Italy) MSFT Multi-Stage Fitness Test MSFT Master of Science in Family Therapy MSFT Macalester Students for Fair Trade ), ADP (1) (Automatic Data Processing) Synonymous with data processing (DP), electronic data processing (EDP) and information processing. (2) (Automatic Data Processing, Inc., Roseland, NJ, www.adp. (NYSE NYSE See: New York Stock Exchange :AUD AUD In currencies, this is the abbreviation for the Australian Dollar. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. ), Advent (Nasdaq:ADVS ADVS Automatisiertes Datenverarbeitungssystem ADVS Assistant Director Veterinary Service ), Unisys (NYSE:UIS (graphics, programming) UIS - A VMS graphics programming interface package for VAXstations. ), USinternetworking and Ralph Kimball Associates. Sagent is funded by Crosspoint Venture Partners, El Dorado Ventures, Greylock Limited Partnerships and U.S. Venture Partners. About Broadvision BroadVision, Inc. (Nasdaq:BVSN) is the leading worldwide supplier of one-to-one Internet business applications for relationship management across the extended enterprise. BroadVision's end-to-end solutions enable companies to rapidly deploy and cost-effectively operate secure, scalable, personalized, and flexible electronic business and knowledge management applications for the financial services, retail, distribution, high technology, telecommunications, and travel industries. The company's entire product line has experienced exceptional growth and increasing acceptance by Global 2000 businesses with over 200 customers including Cisco, American Airlines, Nortel/BayNetworks, Citibank, Credit Suisse, Development Bank of Singapore, Fingerhut, Hewlett-Packard, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Liberty Financial, META Group, RS Components, Standard Chartered Bank Standard Chartered Bank (LSE: STAN, HKSE: 2888 ) is a British bank headquartered in London with operations in more than fifty countries. It operates a network of over 1,600 branches (including subsidiaries, associates and joint ventures) and employs almost 60,000 , Silicon Valley Bank, Solectron, Thomas Cook and Visa USA. BroadVision is headquartered in Redwood City, Calif. and maintains an extensive network of subsidiaries and licensed resellers in North and South America, Europe, Australia and Asia. The company can be reached at 650/261-5100 or at www.broadvision.com. Note to Editors: BroadVision, the BroadVision logo and One-To-One are trademarks or registered trademarks of BroadVision Inc. in the United States and other countries. |
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