BroadVision, Inc. Appoints Sandra Vaughan to Vice President of Marketing for Asia-Pacific and Japan.

Business Editors/High-Tech Writers

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Oct. 11, 2000

BroadVision(R), Inc. (Nasdaq: BVSN), a leading worldwide supplier of personalized e-business applications, today announced that the company has appointed Ms. Sandra Vaughan to the position of Vice President of Marketing, Asia-Pacific and Japan Operations. Ms. Vaughan has been with BroadVision more than four years, most recently as a Vice President of Marketing. In her new role, Ms. Vaughan is responsible for BroadVision's marketing operations in Asia-Pacific and Japan - including product marketing, marketing communications, channel marketing, and field marketing.

With her extensive experience and leadership at BroadVision, Ms. Vaughan is moving into Asia to build and manage BroadVision's aggressive marketing expansion plans in the region. Earlier this year, BroadVision announced its plans to further expand its operations in Asia-Pacific and Japan, with the opening of new offices in Taiwan and Korea, joining existing sales operations in Singapore, Japan and China and with the establishment of the BroadVision Asia-Pacific Technology Center in Taiwan.

"Ms. Vaughan's marketing capabilities has been an integral component of our success in this highly competitive market," said Dr. Pehong Chen, president and CEO of BroadVision, Inc. "Her knowledge, creativity and resourcefulness will have a significant impact on BroadVision's marketing efforts and visibility in Asia."

Ms. Vaughan has more than 11 years of marketing experience in the IT industry. Prior to joining BroadVision, Ms. Vaughan was employed at Oracle and Sybase where she held various positions of increasing responsibility.

Ms. Vaughan holds a Bachelor of Science degree from the University of California at Davis, USA.

About BroadVision

BroadVision (Nasdaq: BVSN, Neuer Markt: BDN) develops and delivers an integrated suite of packaged applications for conducting e-commerce interactions and transactions. Global enterprises and government entities use these applications to sell, buy and exchange information over the web and on wireless devices. The BroadVision e-commerce application suite enables a corporation to become more competitive and profitable by establishing and sustaining high-yield relationships with customers, suppliers and employees. BroadVision services professionals, supported by over 100 partner organizations worldwide, transform these applications into business value for our customers through consulting, education, and support services in more than 34 countries.

BroadVision--founded in 1993, public since 1996, profitable since 1998--has over 1,000 customers. IDC ranks BroadVision as the world's leading provider of e-commerce software applications (International Data Corp., E-Commerce Software Applications Market Forecast and Analysis, 2000-2004). BroadVision is headquartered in Redwood City, California and can be reached at 650.261.5100 or [e-mail].

Note to Editors: BroadVision is a registered trademark and BroadVision One-To-One is a trademark of BroadVision, Inc. in the United States and other countries. Other names herein may be the property of their respective owners.