BroadVision, Inc. Appoints Penny Johnson to Vice President of Worldwide Corporate Marketing.

Business Editors

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Oct. 3, 2000

BroadVision(R), Inc. (Nasdaq:BVSN), the leading provider of personalized e-business applications, announced today it has appointed Penny Johnson to the position of Vice President of Worldwide Corporate Marketing. In her newly appointed role, Ms. Johnson is responsible for BroadVision's corporate marketing operations worldwide -- including advertising and branding, marketing communications, public relations and event marketing.

Ms. Johnson has more than 25 years of proven success in directing and delivering all facets of global corporate marketing and operations, including building brand name presence, strategic marketing positioning and leading corporate image during high growth. Her experience covers a wide range of global multi-subsidiary, multi-channel companies and sizes ranging from start-up to Fortune 120. Prior to joining BroadVision, Ms. Johnson was director of corporate marketing at Cohera Corporation, a provider of B2B e-catalog infrastructure, Avio Digital, a multimedia home networking company, C-Cube Microsystems, a digital semiconductor technology company and LiveWorks, a collaboration computing company. In addition to her start-up experience, Ms. Johnson also led corporate marketing at Sun Microsystems and 3COM Corporation where she held various positions of increasing responsibility.

"We are extremely pleased to appoint Ms. Johnson to this position, her extensive and diverse experience in the software and hardware industry and aggressive marketing strategies will be an integral addition to our team," said Rani Merritt, executive vice president and general manager, worldwide marketing organization, BroadVision, Inc. "As BroadVision continues to rapidly grow, Ms. Johnson's proven expertise and professionalism will steer BroadVision in the right direction towards becoming a billion dollar global company."

Ms. Johnson holds a Bachelor of Science degree from Meredith College in Raleigh, North Carolina.

About BroadVision

BroadVision (Nasdaq:BVSN, Neuer Markt:BDN) develops and delivers an integrated suite of packaged applications for conducting e-commerce interactions and transactions. Global enterprises and government entities use these applications to sell, buy and exchange information over the web and on wireless devices. The BroadVision e-commerce application suite enables a corporation to become more competitive and profitable by establishing and sustaining high-yield relationships with customers, suppliers and employees. BroadVision services professionals, supported by over 100 partner organizations worldwide, transform these applications into business value for our customers through consulting, education, and support services in more than 34 countries.

BroadVision -- founded in 1993, public since 1996, profitable since 1998 -- has over 1,000 customers. IDC ranks BroadVision as the world's leading provider of e-commerce software applications (International Data Corp., E-Commerce Software Applications Market Forecast and Analysis, 2000-2004). BroadVision is headquartered in Redwood City, California and can be reached at 650/261-5100 or [e-mail].

Note to Editors: BroadVision is a registered trademark and BroadVision One-To-One is a trademark of BroadVision, Inc. in the United States and other countries. Other names herein may be the property of their respective owners.