BroadStream, NetSeal Sign With AtomicPR's Los Angeles Office.Business Editors LOS ANGELES--(BUSINESS WIRE)--Sept. 4, 2001 Developer of "Real-Time" Digital Media Metrics, Analysis Platform Selects Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Firm for Its Shared Appreciation of Immediacy Finnish Wireless Software Firm Finds AtomicPR Wired for Global, 24/7 Team Coordination AtomicPR (www.atomicpr.com), an innovative public relations firm serving technology, Internet, business to business and convergence entertainment companies, was selected by BroadStream, Inc., a leader in real-time audience metrics and monitoring solutions, to provide full-service media and analyst relations Analyst relations is a corporate communications and public relations activity whereby businesses aim to influence technology industry analysts (also known as research analysts) who work for independent research and consulting firms. The two largest U.S. services. Separately, wireless networking See wireless network. software provider NetSeal Technologies of Espoo, Finland, chose AtomicPR for public relations services throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . Both new clients will be handled by AtomicPR's Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. office, opened last fall. They join Culver City Culver City, city (1990 pop. 38,793), Los Angeles co., S Calif., a residential suburb of Los Angeles; inc. 1917. It is a center of the U.S. motion-picture industry, whose roots in the city date to c.1915. Its chief manufactures are rubber products and computers. , Calif.-based Webcast company Digital Planet (www.digitalplanet.com), AtomicPR's initial Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, convergence technology client, on the agency roster. Atomic is coordinating the introduction of Woodland Hills, Calif.-based BroadStream's (www.broadstream.com) expanding Digital Media Platform to technology and B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business enterprise audiences and will represent the company in ongoing communications efforts. "Atomic's approach offered the most immediate solution for getting BroadStream out into the rapidly changing world of digital content delivery and support, and making our key differentiators known to our complete range of audiences of any of the technology agencies we reviewed," said BroadStream CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Eric Shepcaro. "The agency's 'hit-the-ground-running' attitude, recent and relevant experience in our market space and the technological platform they had built to support it most closely matched our own mandate to supply analysis to our own customers in real-time," added Shepcaro. AtomicPR has also been charged with launching NetSeal Technologies' (www.netseal.com) secure IP mobility software products for wireless LAN environments to business audiences in the U.S. and Canada. Now in its second year of operation, AtomicPR combines knowledgeable technology public relations practitioners recruited from top technology agencies, state-of-the-art collaborative Web applications and online PR tools, as well as re-engineered PR work processes to focus more time on the value-added activities of research, analysis, strategic planning and multi-channel communications. AtomicPR teams mix traditional, online and technical PR activities to keep companies connected in relevant ways with all their important audiences. About AtomicPR AtomicPR (www.atomicpr.com) is an innovative public relations firm serving technology, Internet, business to business and convergence entertainment clients. Atomic provides an updated mix of traditional, online and technical PR activities to keep companies connected in relevant ways with all their important audiences worldwide. Atomic teams live and breathe a full-immersion online work style that keeps agency teams and clients connected with each other, the news, a broad range of tools, and all program materials and work in progress on demand, from anywhere, 24/7. Clients include established NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on members, mid-stage companies and interesting start-ups. AtomicPR was founded by tech PR insiders in 1999 and has offices in San Francisco, Los Angeles and Portland. For more information, email info@atomicpr.com. |
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