BroadSoft and InnoMedia Deliver First Joint 3G/VoIP Video Calling Solution for Mass Market; SingTel Customers Place Real-Time Video Calls Between 3G Mobile Phones and IP Video Devices.GAITHERSBURG, Md. -- BroadSoft, the leading provider of VoIP application software, and InnoMedia Incorporated, a leading supplier of Internet and broadband access See broadband and wireless broadband. IP telephony The two-way transmission of voice over a packet-switched IP network, which is part of the TCP/IP protocol suite. The terms "IP telephony" and "voice over IP" (VoIP) are synonymous. solutions, announced today that the two companies are mainstreaming video communications by extending the same user experience that callers have come to expect from voice to video. The joint BroadSoft(R)/InnoMedia(TM) solution is an integral part of the Singapore Telecommunications Singapore Telecommunications Limited (SGX: T48, ASX: sgt) (commonly abbreviated as SingTel) and formerly known as Telecom Equipment, is Singapore's largest telecommunications company. Limited (SingTel) service that lets users make video calls between 3G mobile and IP phones as seamlessly as voice calls are made between mobile and fixed-line phones. In the first quarter of 2005, SingTel, Asia's leading communications group, launched commercial 3G/VoIP video calling services. The service is based on the BroadSoft BroadWorks(R) VoIP application platform and the InnoMedia MTA (1) (Message Transfer Agent or Mail Transfer Agent) The store and forward part of a messaging system. See messaging system. (2) See M Technology Association. 1. (messaging) MTA - Message Transfer Agent. Videophone (1) (VideoPhone) A line of videophones (definition #1 below) from AT&T that were introduced in the early 1990s and later pulled off the market due to poor sales. The first models came with a price tag above $1,000, and a pair were needed. See Picturephone. product. "Video - fully integrated with and indistinguishable from customary voice calling practices - is a key component in the adoption of 3G services," said Mr. Thomas Yeo, vice president, consumer marketing at SingTel. "BroadSoft and InnoMedia bring ease-of-use to this more personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. form of communication by removing wireline/wireless barriers and incorporating video into established voice calling norms. Also, SingTel's 3loGy lo·gy adj. lo·gi·er, lo·gi·est Characterized by lethargy; sluggish. [Perhaps from Dutch log, heavy or variant of English loggy, heavy, sluggish, from log platform allows us to offer all the benefits of 3G technology and at the same time bring us beyond 3G mobile, and to leverage on our fixed line business as well. That is why we lead the market in terms of 3G take up because of our more complete offering. As a leading telco, we will continue to look at technologies that offer solutions across platforms for our customers." With this solution, InnoMedia supplies its MTA 5531 IP Videophones as an endpoint for use with the SingTel service based on the BroadWorks platform. BroadSoft's leading features can be applied equally to all calls - whether voice or video. For example, users could place video calls on hold, transfer video calls within an enterprise, enjoy video-enhanced auto-attendants, leave video-messages, and click-to-dial multi-party video conference calls. "BroadSoft brings to the table leading call control capabilities that converge 3G and VoIP networks, extending the pool of potential video callers and the familiarity of voice calls to video calls," said Dr. Nan-Sheng Lin, president of InnoMedia. "These advances were crucial for leading carriers such as SingTel to launch new revenue-generating video services that customers find both interesting and easy-to-use." "InnoMedia and SingTel are both leaders in their respective fields - InnoMedia by providing powerful and stylized styl·ize tr.v. styl·ized, styl·iz·ing, styl·iz·es 1. To restrict or make conform to a particular style. 2. To represent conventionally; conventionalize. video solutions for a mass market, and SingTel by being first to market with new, high-demand communications services," said Michael Tessler, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of BroadSoft. "By video-enabling BroadSoft features and interoperating with InnoMedia's video solutions, carriers around the globe can now launch compelling and profitable video services that conform to Verb 1. conform to - satisfy a condition or restriction; "Does this paper meet the requirements for the degree?" fit, meet coordinate - be co-ordinated; "These activities coordinate well" users' calling habits." InnoMedia Videophones come in several models and offer innovative features such as an integrated Wi-Fi client and PSTN (Public Switched Telephone Network) The worldwide voice telephone network. Once only an analog system, the heart of most telephone networks today is all digital. In the U.S. connectivity, a high quality 5" LCD screen for crisp images, and an elegant and functional styled case. InnoMedia's MTA 5531 Videophone was designed with an additional PSTN port on top of the broadband connection See broadband and wireless broadband. , to meet specific requirements of incumbent carriers such as SingTel to harness the incumbent's asset of vast penetration of PSTN in the homes. Existing fixed line subscribers of SingTel can easily upgrade their traditional PSTN line package to a video-capable line while keeping their existing subscription of the fixed voice line. Dialing habits remain unchanged, and subscribers use their original fixed line phone number for both voice and video calls. About BroadSoft BroadSoft's VoIP application software is revolutionizing the delivery of hosted telephony and multimedia services. Its flagship BroadWorks(R) technology empowers wireless and wireline carriers to deliver next-generation voice and multimedia applications and advanced features that increase revenue, enhance competitive differentiation and elevate customer satisfaction. BroadSoft's family of carrier-class software products delivers the scale, open architecture and reliability that the world's leading telecommunications companies demand to serve mission-critical enterprise and residential broadband customers. BroadSoft's customer base of 110 network operators, including BellSouth, MCI (1) (Media Control Interface) A high-level programming interface from Microsoft and IBM for controlling multimedia devices. It provides commands and functions to open, play and close the device. (2) (Microwave Communications Inc. , Singtel, Telstra, Verizon and XO Communications XO Communications is a United States telecommunications firm and one of the largest Competitive Local Exchange Carrier (CLEC) in the country. It is owned by XO Holdings, Inc OTCBB: XOHO. leads the industry with more than 1,200,000 lines deployed. Additional information is available at www.broadsoft.com. About InnoMedia Founded in 1995, InnoMedia, Inc. is a privately held multinational organization with operations in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Singapore, Taiwan and China. The company delivers Internet and broadband access IP telephony solutions to broadband service providers An ISP, telephone company, cable company or other carrier that offers high-speed communications to homes and businesses, typically for Internet access. Cable modems, DSL and T1 lines are the common technologies. See broadband, cable modem, DSL and T1. , as well as OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and and distribution partners. InnoMedia has the most advanced, award-winning portfolio of IP telephony solutions available in the market today, delivering high-quality voice and video over any IP network. For more information on InnoMedia, visit the company's website at www.innomedia.com. About SingTel SingTel is Asia's leading communications group with operations and investments around the world. Serving both the corporate and consumer markets, it is committed to bringing the best of global communications to customers in the Asia Pacific and beyond. With significant operations in Singapore and Australia (through wholly-owned subsidiary SingTel Optus), the Group provides a comprehensive portfolio of services that include voice and data services over fixed, wireless and Internet platforms. To serve the needs of multi-national corporations, SingTel has a network of 35 offices in 17 countries and territories throughout Asia Pacific, Europe and the United States. These offices enable SingTel to deliver reliable and quality network solutions to its customers, either on its own or jointly with local partners. The Group also has major investments in India, Indonesia, the Philippines and Thailand. Together with its regional partners, SingTel is Asia's largest multi-market mobile operator, serving almost 71 million customers in seven markets. SingTel employs more than 19,000 people worldwide and had a turnover of S$12.6 billion (US$7.64 billion) and net profit after tax of S$3.27 billion (US$1.98 billion) for the year ended 31 March 2005. More information can be found at www.singtel.com and www.optus.com.au. BroadSoft and BroadWorks are registered trademarks of BroadSoft, Inc. All other names are trademarks of their respective companies. |
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