BroadSoft Takes the Guesswork out of Marketing VoIP Services; BroadSoft's New QuickStart Express Program Makes it Easier for Carriers to Quickly and Successfully Deploy Enterprise VoIP Solutions.

GAITHERSBURG, Md. & CHICAGO -- BroadSoft, Inc., the leading provider of VoIP application software, today announced the launch of QuickStart Express, a go-to-market program that provides tools and services to simplify the complex processes that service providers encounter when deploying new VoIP services. QuickStart Express takes a prescriptive approach to service deployment that helps service providers price, package, position, and deploy their services, making service roll-out simpler and accelerating time to market. E[acute accent]Built on best practices, QuickStart Express defines a planning, sales and deployment model and provides supporting toolkits and collateral. An outgrowth of the original BroadSoft QuickStart program, which offers guidance and a go-to-market framework, QuickStart Express provides a task-oriented approach and additional tools to simplify the sometimes overwhelming array of phone, feature and user options. E[acute accent]"QuickStart Express is like a catalyst that starts the process - it gives us the tools we need now to put our VoIP services together, so we can deliver the right set of services to our business customers to meet the market opportunity," said Kelly Swanson, General Manager - Voice, Onvoy, Inc. "The BroadSoft team has real-world experience from carriers around the world that we can apply in our environment so we get to market quickly." E[acute accent]Using easy-to-understand materials, QuickStart Express outlines 3 phases in the VoIP service deployment process, including launch planning, customer acquisition and service delivery. The program provides instructions, templates and conceptual models backed by real-world implementation and deployment scenarios. Highlights of the QuickStart Express program include:

E[acute accent]--Typical user definitions, such as executive, assistant, mobile worker and teleworker 

E[acute accent]--Models illustrating how to map licenses and services to user types

E[acute accent]--Specific phones and configurations for each user profile, based on BroadSoft's Premier Access Solutions

E[acute accent]--Sample code for integration with back-office systems

E[acute accent]--Easy-to-use templates for a range of activities, such as ordering and provisioning

E[acute accent]--Standard sales presentations for different applications and different audiences

E[acute accent]--Scenarios to use as real-world deployment and implementation examples

E[acute accent]--Process maps illustrating user and functional workflow 

E[acute accent]"Busy service providers are looking for clear guidelines and specific instructions and templates to speed and simplify the roll-out of VoIP services," said Scott Wharton, vice president of marketing for BroadSoft. "The QuickStart Express program is the result of our years of experience and proven practices developed by working with our customer base, and it serves as the most comprehensive, yet clear, model for service providers to deploy services rapidly and accelerate revenue." E[acute accent]BroadSoft's Premier Access Solutions (see today's related release, BroadSoft Teams with Industry Partners to Help Service Providers Simplify and Streamline Service Delivery to Customers) are integral building blocks of the QuickStart Express models. These Premier Access Solutions further simplify the service deployment process, offering carriers defined sets of pre-integrated access equipment from leading vendors to bring services to market quickly. E[acute accent]Additional information about QuickStart Express is available at GlobalComm 2006, Booth 14038, on June 5-7 at McCormick Place, Chicago, IL. QuickStart Express is free of charge to BroadWorks customers.

E[acute accent]About the QuickStart Program

E[acute accent]QuickStart is BroadSoft's wide-ranging go-to-market program that offers a series of educational materials, collateral, financial models, webinars, case studies, user forums and other marketing initiatives to simplify and streamline VoIP service deployment. QuickStart Express, a component of the QuickStart Program, offers a catalyst for service providers to bring services to market as simply and quickly as possible.

E[acute accent]About BroadSoft

E[acute accent]BroadSoft's VoIP application software is revolutionizing the delivery of hosted telephony and multimedia services. Its flagship BroadWorks(R) technology empowers wireless and wireline carriers to deliver next-generation voice and multimedia applications and advanced features that increase revenue, enhance competitive differentiation and elevate customer satisfaction. BroadSoft's family of carrier-class software products delivers the scale, open architecture and reliability that the world's leading telecommunications companies demand to serve mission-critical enterprise and residential broadband customers. BroadSoft's leads the VoIP applications market with 6 of the top 10, and 11 of the top 25, largest carriers worldwide including BellSouth, Korea Telecom, Singtel, Telefonica de Espana, Telstra, T-Systems, Verizon and XO Communications. Additional information is available at www.broadsoft.com. E[acute accent]BroadSoft and BroadWorks are registered trademarks of BroadSoft, Inc. E[acute accent]All other names are trademarks of their respective companies.