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BroadSoft Makes Light Reading Top 10 Private Companies List of Hottest IPO or Acquisition Candidates; Unrivaled Customer Base, Winning Channel and Partner Relationships, and Superior Product Performance Drive BroadSoft onto List.


GAITHERSBURG, Md. -- BroadSoft(R), Inc., the leading provider of VoIP application software, today announced that Light Reading industry experts have recognized BroadSoft's strong market position and company potential by naming the company to the 2005 Light Reading Top 10 Private Company list. While BroadSoft's customers, partners, and employees have long recognized the superiority of the company and its product line, Light Reading offers objective recognition of BroadSoft's market-leading position with this selection.

Light Reading, the leading worldwide publication serving the telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications.  industry and other next-generation communications markets, has more than 400,000 unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions.  across the Light Reading network of sites. Light Reading editors selected private companies for the Top 10 Private Companies list based on a variety of factors, including viable and accepted technology, smart and well-connected people, and efficient use of financial backing received. Subjective factors played into the selection process as well, where BroadSoft beat out competitors for corporate professionalism and stability.

BroadSoft's customer base growth, to 110 service providers at the end of 2Q2005, combined with partner and channel expansion, solidifies the company's position as the leader in the VoIP application software space. BroadSoft also continues to launch new product applications that increase the value and benefits of the BroadWorks(R) platform to wireline and wireless operators delivering enterprise and residential VoIP services.

"We're pleased to be named to the Light Reading Top 10 Private Companies list," said Mike Tessler, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  for BroadSoft Inc. "We intend to reinforce this selection by maintaining our momentum in the VoIP application space, winning contracts around the globe and delivering the product suite our carrier customers need to meet market demand for VoIP services."

Read the article at www.lightreading.com/document.asp?doc_id=77576&WT.svl=topten_0.

About BroadSoft

BroadSoft's VoIP application software is revolutionizing the delivery of hosted telephony Meaning "sound over distance," it refers to electronically transmitting the human voice. In the beginning, telephony dealt only with analog signals in the circuit-switched networks of the telephone companies.  and multimedia services. Its flagship BroadWorks(R) technology empowers wireless and wireline carriers to deliver next-generation voice and multimedia applications and advanced features that increase revenue, enhance competitive differentiation and elevate el·e·vate  
tr.v. ele·vat·ed, ele·vat·ing, ele·vates
1. To move (something) to a higher place or position from a lower one; lift.

2. To increase the amplitude, intensity, or volume of.

3.
 customer satisfaction. BroadSoft's family of carrier-class software products delivers the scale, open architecture and reliability that the world's leading telecommunications companies See telecom company.  demand to serve mission-critical enterprise and residential broadband broadband

Term describing the radiation from a source that produces a broad, continuous spectrum of frequencies (contrasted with a laser, which produces a single frequency or very narrow range of frequencies).
 customers. BroadSoft's customer base of 110 network operators, including BellSouth, MCI (1) (Media Control Interface) A high-level programming interface from Microsoft and IBM for controlling multimedia devices. It provides commands and functions to open, play and close the device.

(2) (Microwave Communications Inc.
, Singtel, Telstra, Verizon and XO Communications XO Communications is a United States telecommunications firm and one of the largest Competitive Local Exchange Carrier (CLEC) in the country. It is owned by XO Holdings, Inc OTCBB: XOHO.  leads the industry with more than 1,200,000 lines deployed. Additional information is available at www.broadsoft.com.

BroadSoft and BroadWorks are registered trademarks of BroadSoft, Inc. All other names are trademarks of their respective companies.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Aug 2, 2005
Words:419
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