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BroadSoft Introduces New Customization Tool for Desktop Applications; BroadWorks Desktop Tool Enables Service Providers to Deploy, Manage and Customize Desktop Applications to Build ''Sticky'' Apps.


GAITHERSBURG, Md. & SAN JOSE San Jose, city, United States
San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850.
, Calif. -- BroadSoft, Inc., the leading provider of VoIP application software, today introduced the BroadWorks(R) Deployment Studio 13.0, a desktop tool that allows service providers to differentiate and preconfigure their services through several BroadWorks VOIP application offerings, BroadWorks Assistant, BroadWorks Assistant - Enterprise toolbars and BroadWorks Receptionist.

The management and control capabilities of the BroadWorks Deployment Studio allow service providers to scale their service offerings in an automated process, eliminating the need for individual users to manually perform intricate processes, such as updating the desktop applications. Management that takes place transparently helps the provider deliver the most beneficial service, building user loyalty by making the service an indispensable part of the end users' day to day communications.

Using the new BroadWorks Deployment Studio, service providers can customize the look and feel of their desktop applications with branding, service names, colors and operational features. This tool provides options to enable or disable To turn off; deactivate. See disabled.  service buttons, configure custom templates, and modify features, network and security settings.

"With its breadth of customization and control options, the BroadWorks Deployment Studio allows service providers to deliver a unique market solution that is simple for the end user to use with transparent management," said Scott Wharton, vice president of marketing. "The BroadWorks Deployment Studio is the latest in our growing line of high-value BroadSoft tools that offer service providers a menu of options to create top quality, easily managed and differentiated client applications that will become an integral part of their users' communications experience."

Additional information on the BroadWorks Deployment Studio will be available at Spring 2006 VON Conference & Expo, Booth 1127, on March 14-16 at the San Jose Convention Center in San Jose, CA. The BroadWorks Deployment Studio is available immediately.

About the BroadWorks Platform

BroadSoft's IMS-compliant BroadWorks(R) platform provides a comprehensive range of VoIP applications, including hosted PBX (Private Branch eXchange) An inhouse telephone switching system that interconnects telephone extensions to each other as well as to the outside telephone network (PSTN). , IP Centrex A telephone service in which an IP-based PBX is located in the telephone company's facilities. It connects to the customer via the LAN rather than by telephone wires. IP CENTREX offers voice over IP and other IP-based services as well as connectivity to the regular telephone system (PSTN). , mobile PBX, business trunking See port aggregation.  and residential broadband services See broadband and broadband service provider.  fully integrated into a single VoIP application platform. BroadWorks is uniquely capable of providing these applications with the reliability, redundancy, scalability and regulatory capabilities required to deliver carrier-class service.

About BroadSoft

BroadSoft's VoIP application software is revolutionizing the delivery of hosted telephony and multimedia services. Its flagship BroadWorks(R) technology empowers wireless and wireline carriers to deliver next-generation voice and multimedia applications and advanced features that increase revenue, enhance competitive differentiation and elevate el·e·vate  
tr.v. ele·vat·ed, ele·vat·ing, ele·vates
1. To move (something) to a higher place or position from a lower one; lift.

2. To increase the amplitude, intensity, or volume of.

3.
 customer satisfaction. BroadSoft's family of carrier-class software products delivers the scale, open architecture and reliability that the world's leading telecommunications companies See telecom company.  demand to serve mission-critical enterprise and residential broadband customers. BroadSoft's customer base of 150 network operators, including BellSouth, Korea Telecom KT (formerly, Korea Telecom, Korean: 한국통신, NYSE: KT) is South Korea's top integrated wired/wireless telecommunication service provider. KT has been Korea's leader in the development of the information & communications business for the last 25 years , Singtel, Telstra, Verizon and XO Communications XO Communications is a United States telecommunications firm and one of the largest Competitive Local Exchange Carrier (CLEC) in the country. It is owned by XO Holdings, Inc OTCBB: XOHO.  leads the industry with more than 1,750,000 lines deployed.

BroadSoft and BroadWorks are registered trademarks of BroadSoft, Inc.

All other names are trademarks of their respective companies.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Comment:BroadSoft Introduces New Customization Tool for Desktop Applications; BroadWorks Desktop Tool Enables Service Providers to Deploy, Manage and Customize Desktop Applications to Build ''Sticky'' Apps.
Publication:Business Wire
Geographic Code:1USA
Date:Mar 14, 2006
Words:467
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