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BroadSoft Expands to Asia-Pacific With Fujitsu Agreement; Partnership Furthers BroadWorks' International Penetration and Supports Company's Global Reach.


Business Editors/Hi-Tech Writers

SUPERCOMM 2002

GAITHERSBURG, Md.--(BUSINESS WIRE)--June 4, 2002

BroadSoft, Inc., the leading provider of voice applications and servers, today announced it is expanding its global reach to the service providers in the Asia-Pacific region through a strategic agreement with Singapore-based Fujitsu Asia Pte Ltd PTE LTD Private Limited , one of the leading international telecommunications solutions providers.

Under this agreement, Fujitsu Asia will resell re·sell  
tr.v. re·sold , re·sell·ing, re·sells
1. To sell again.

2. To sell (a product or service) to the public or to an end user, especially as an authorized dealer.
 BroadSoft's flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation.  BroadWorks throughout the Asia-Pacific region as well as provide system integration, technical support, and total network deployment support.

Fujitsu Asia will offer BroadWorks as a key component of their next-generation network solution suite, delivering a rich portfolio of enhanced voice services to its large service provider installed base in Asia-Pacific region. Fujitsu Asia will also build and staff a BroadWorks center of excellence in Singapore.

"Our partnership with BroadSoft and the addition of the innovative, carrier-class services available with BroadWorks are of strategic importance to our customers and our company. Using BroadWorks, we can now offer customers the most reliable and the widest array of both traditional and enhanced packet-based services available today," says Chng Teo-Hye, chairman and co-CEO of Fujitsu Asia. "We are committed to providing our customers best-of-breed services by partnering with industry leaders; our partnership with BroadSoft underscores this commitment. We believe that strong partnerships are key to our overall success, particularly our international expansion."

Fujitsu Asia is a major business and engineering hub for the Fujitsu telecommunications switching business in the Asia-Pacific region. Fujitsu's Fetex-150 central office switching system is one of the most popular systems being deployed by major public telephone operators in the region.

Fujitsu Asia has established a large software R&D center specializing in developing features for Fetex-150 switching system and other voice, data and mobile solutions. Fujitsu Asia is also a major IP Network Integrator offering best-of-breed products and services to customers in the region.

Converged voice and data network solutions that are available include IP telephony The two-way transmission of voice over a packet-switched IP network, which is part of the TCP/IP protocol suite. The terms "IP telephony" and "voice over IP" (VoIP) are synonymous. , multi-modal conferencing See teleconferencing. , unified messaging Having access to e-mail, voice mail and faxes via a common computer application or by telephone. For example, unified messaging may send faxes and digitized voice mail to a mail server that turns them into e-mail attachments. , and voice recognition systems.

"BroadSoft's ability to realize success in the Asia-Pacific region has been greatly strengthened by allying with Fujitsu, the switch provider of choice for many of the leading service providers in this region," said Michael Tessler, co-founder, president, and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of BroadSoft. "The Asia-Pacific marketplace presents a major opportunity for BroadSoft as we are already engaged in trials in the region. We are confident that leveraging the Fujitsu name and innovative technology can bring these leads to fruition fru·i·tion  
n.
1. Realization of something desired or worked for; accomplishment: labor finally coming to fruition.

2. Enjoyment derived from use or possession.

3.
."

BroadWorks is the industry's first integrated system of voice applications and servers enabling service providers to deliver basic and enhanced voice services to enterprise customers. The BroadWorks product family offers service providers a comprehensive portfolio of voice applications such as IP Centrex A telephone service in which an IP-based PBX is located in the telephone company's facilities. It connects to the customer via the LAN rather than by telephone wires. IP CENTREX offers voice over IP and other IP-based services as well as connectivity to the regular telephone system (PSTN). , hosted PBX (Private Branch eXchange) An inhouse telephone switching system that interconnects telephone extensions to each other as well as to the outside telephone network (PSTN). , Voice VPN (Virtual Private Network) A private network that is configured within a public network (a carrier's network or the Internet) in order to take advantage of the economies of scale and management facilities of large networks. , and enhanced network applications.

BroadWorks empowers service providers and enterprise administrators to manage administrative functions via BroadWorks' patented web-based portal, CommPilot(TM). The BroadWorks architecture offers service providers unprecedented carrier-class reliability and redundancy, scaling to support millions of subscribers and delivering 99.999% total system availability.

ABOUT BROADSOFT

BroadSoft, Inc., is the leading provider of voice applications and servers for service providers. BroadWorks, the company's flagship product, allows service providers to rapidly and economically design and deploy web-enabled enhanced telephony services to their customers. BroadSoft holds the largest market share with eight announced customers.

BroadSoft has received extensive industry acknowledgement including recognition as a "Hot Start-Up" by America's Network and Telecommunications magazines, two of the leading telecommunications industry publications. Communications Solutions, Internet Telephony Another term for IP telephony and VoIP. In the late 1990s, some people made a distinction between Internet Telephony and VoIP: Internet telephony referred to voice over the public Internet, while VoIP referred to voice over private IP networks.  and Network Magazine recognized BroadWorks as Product of the Year.

BroadSoft is located near Washington, DC, in Gaithersburg, Maryland, and also maintains a research and development facility in Montreal, Canada. Additional information can be found at www.broadsoft.com.

BroadSoft, BroadWorks and CommPilot are trademarks of BroadSoft, Inc. All other names are trademarks of their respective companies.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 4, 2002
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