BroadSoft Drives Profitable WiMAX, Wi-Fi Deployments Through Revenue-Generating VoIP Services; Growing Number of Wireless Operators See Enhanced Competitive Edge, New Market Opportunities Through VoIP.GAITHERSBURG, Md. -- Continuing to build on its growing momentum in the wireless industry, BroadSoft, Inc. today announced a significant increase in the number of Wireless Internet Service Providers Internet service provider (ISP) Company that provides Internet connections and services to individuals and organizations. For a monthly fee, ISPs provide computer users with a connection to their site (see data transmission), as well as a log-in name and password. (WISPs) using the company's BroadWorks(R) VoIP application platform. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. industry analyst firm In-Stat, adding VoIP services is one of the top competitive considerations for WISPs to offer. It is a requirement to attract new subscribers and differentiate in the face of growing competitive threats, decreased margins, and increased acquisition and operational costs. With this competitive imperative in mind, a growing number of fixed wireless service providers are using the BroadSoft(R) BroadWorks platform to rapidly add VoIP to their service portfolio and deliver these differentiated, revenue-generating offerings. The new deployments are generated in part through BroadSoft's large VoIP wholesale service provider channel, which features market leaders CommPartners and Ecuity Advanced Communications. BroadWorks enables service providers to immediately deliver value-added communications and collaboration features. These applications include hosted PBX (Private Branch eXchange) An inhouse telephone switching system that interconnects telephone extensions to each other as well as to the outside telephone network (PSTN). , IP Centrex A telephone service in which an IP-based PBX is located in the telephone company's facilities. It connects to the customer via the LAN rather than by telephone wires. IP CENTREX offers voice over IP and other IP-based services as well as connectivity to the regular telephone system (PSTN). , Mobile PBX, residential broadband and business trunking. BroadWorks also enables a wide range of next-generation features such as find-me-follow-me, auto-attendant, hunt groups and Web-based service self-management, to residential and business customers alike. "The business case for WiMAX dramatically improves with the addition of voice services," said Keith Nissen, analyst for In-Stat. "With its growing presence in the wireless industry, BroadSoft is proving how rapidly and effectively VoIP and IP multimedia applications can enhance competitive positioning, escalate broadband revenue models and deliver the kind of feature abundance that assures customer loyalty." Fixed wireless service providers seizing this opportunity and pioneering WiMAX around the country include: --Azulstar is leveraging Ecuity's BroadWorks-powered hosted VoIP service to offer metro-wide voice over Wi-Fi Transmitting IP-based telephone calls (VoIP) over a Wi-Fi network. Voice over Wi-Fi (Vo-Fi) provides enhancements to the 802.11 standards for handling the real time environment of voice calls. With a single mode Vo-Fi phone, users can make calls only within a Wi-Fi hotspot. in Rio Rancho, New Mexico Rio Rancho, (Spanish: Río Rancho) is a suburb of Albuquerque,and is the largest city and economic hub of Sandoval County in the U.S. state of New Mexico. It is the fourth-largest and fastest-growing city in New Mexico. As of the 2000 census, the city population was 51,765. --NextWeb is leveraging CommPartners' BroadWorks-powered hosted VoIP service to offer voice over WiMAX-class services to half a million small and medium-sized businesses throughout California and Nevada --WisperTEL is leveraging CommPartners' BroadWorks-powered hosted VoIP service to offer voice over WiMAX-class service to residential and SOHO Soho (sōhō`, sə–), district of Westminster, London, England, known for its continental restaurants. Once a fashionable quarter, it became popular among writers and artists in the 19th cent. customers in five Colorado counties "Through our partnership with BroadSoft, Ecuity is empowering fixed wireless service providers to rapidly roll out a rich universe of value and differentiation well beyond basic 'me-too' data or voice access," said Jerry Schwartz, COO for Ecuity. "The BroadSoft platform is a critical component of this offering through its extensive feature set; open standards-based interface and a solid history of successful deployments." Overall, more than 100 wireless and wireline network operators worldwide have selected BroadWorks to power their hosted IP communications A general term for networks that use the IP protocol for voice (VoIP) and video traffic. See IP telephony. and collaboration services. "Through our unique value proposition of offering a single platform for both residential and enterprise applications with the industry's most extensive range of features, BroadSoft has built an extensive customer base of global top-tier and competitive broadband carriers," said Michael Tessler, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of BroadSoft. "Extending the competitive advantage and next-generation features of our VoIP platform to fixed wireless service providers is a natural extension of this leadership position." According to In-Stat, WiMAX will garner 8.5 million subscribers by 2009. BroadSoft will demonstrate the use of its BroadWorks platform for this emerging market at the Wireless Communications Association International (WCA (Web Clipping Application) An application for a Palm PDA that accepts an abbreviated version of a Web page for efficient display on the PDA's limited screen size. ) association's conference June 28-July 1 in Washington, D.C. BroadWorks is the first commercially available VoIP application platform to be compliant with the IP Multimedia Subsystem An integrated network for telecommunications carriers that uses the IP protocol as its foundation for packetized voice, video and data. Supporting voice over IP (VoIP) in all its flavors (SIP, H.323, MGCP, etc. (IMS (1) See IP Multimedia Subsystem. (2) (Information Management System) An early IBM hierarchical DBMS for IBM mainframes. IMS was widely implemented throughout the 1970s under MVS and continues to be used under z/OS. ) convergence architecture. ABOUT BROADSOFT BroadSoft's VoIP application software is revolutionizing the delivery of hosted telephony and multimedia services. Its flagship BroadWorks technology empowers wireless and wireline carriers to deliver next-generation voice and multimedia applications and advanced features that increase revenue, enhance competitive differentiation and elevate customer satisfaction. BroadSoft's family of carrier-class software products delivers the scale, open architecture and reliability that the world's leading telecommunications companies demand to serve mission-critical enterprise and residential broadband customers. BroadSoft's customer base of more than 100 network operators, including BellSouth, MCI (1) (Media Control Interface) A high-level programming interface from Microsoft and IBM for controlling multimedia devices. It provides commands and functions to open, play and close the device. (2) (Microwave Communications Inc. , Singtel, Telstra, Verizon and XO Communications leads the industry with more than 1,000,000 lines deployed. Additional information is available at www.broadsoft.com. BroadSoft and BroadWorks are registered trademarks of BroadSoft, Inc. All other names are trademarks of their respective companies. |
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