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BroadSoft's BroadWorks Receives `Product of the Year' Award From Leading Industry Magazine, Internet Telephony; Award Recognizes BroadSoft's Vision, Leadership and Technologic Innovation.


Business Editors/Hi-Tech Writers

GAITHERSBURG, Md.--(BUSINESS WIRE)--Jan. 14, 2002

BroadSoft, Inc., the leader in service delivery systems and voice applications, today announced that its flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , BroadWorks, has been honored with INTERNET TELEPHONY Another term for IP telephony and VoIP. In the late 1990s, some people made a distinction between Internet Telephony and VoIP: Internet telephony referred to voice over the public Internet, while VoIP referred to voice over private IP networks. (R) Magazine's prestigious `Product of the Year' award in the category of service creation.

The premier publication in the rapidly growing IP telephony The two-way transmission of voice over a packet-switched IP network, which is part of the TCP/IP protocol suite. The terms "IP telephony" and "voice over IP" (VoIP) are synonymous.  industry, Technology Marketing Corporation's Internet Telephony, annually recognizes the hard work and innovation of the companies that have been instrumental in the continued growth of the IP telephony industry.

BroadSoft was selected to receive this honor by the publication's editors who reviewed more than 150 applications before selecting the companies that they view as demonstrating the vision, leadership and attention to detail that are the hallmarks of `Product of the Year' award winners. Past `product of the year' winners include such industry leaders as Alcatel, 3Com, and Siemens.

The list of this year's winners is featured in the January 2002 issue of Internet Telephony.

"BroadSoft's BroadWorks is a clear leader in the service creation sector of the IP telephony industry. We're proud to recognize BroadSoft's hard work and innovation with a Product of the Year Award for 2001," said Greg Galitzine, Editorial Director of Internet Telephony. "The Product of the Year award is designed to honor innovative products and services that have made a positive impact on the industry and BroadSoft's recent customer wins are a testament to the company's continued market acceptance."

BroadSoft's BroadWorks(TM) is the industry's first complete service delivery system that enables service providers to offer a rich set of web-enabled user-friendly enhanced telephony Meaning "sound over distance," it refers to electronically transmitting the human voice. In the beginning, telephony dealt only with analog signals in the circuit-switched networks of the telephone companies.  services.

BroadWorks' highly scalable, flexible architecture and capabilities provide comprehensive packet-based telephony applications including small-medium sized enterprise (SME (1) (Small and Medium-sized Enterprise) See SMB.

(2) (Subject Matter Expert) An individual who is well-versed in the policies and procedures of a particular department or division.
) Centrex services, enterprise networking The networking infrastructure in a large enterprise with multiple computer systems and networks of different types is extraordinarily complex. Due to the myriad of interfaces that are required, much of what goes on has little to do with the real data processing of the payroll and orders.  and private branch exchange (PBX (Private Branch eXchange) An inhouse telephone switching system that interconnects telephone extensions to each other as well as to the outside telephone network (PSTN). ) replacement.

It cuts across circuit and packet technologies, allowing service providers to roll out packet-based telephony services with incremental Additional or increased growth, bulk, quantity, number, or value; enlarged.

Incremental cost is additional or increased cost of an item or service apart from its actual cost.
 investment to their network infrastructure. In addition to the comprehensive set of services, BroadWorks also offers web-based enterprise and service providers administration features. It also integrates with key business tools such as Microsoft Outlook For the e-mail and news client bundled with certain versions of Microsoft Windows, see .

Microsoft Outlook or Outlook (full name Microsoft Office Outlook
.

Capabilities and services can be customized and managed via BroadWorks' web-based portal, CommPilot(TM), which provides an alternative user interface for enhanced services Enhanced service is service offered over commercial carrier transmission facilities used in interstate communications, that employs computer processing applications that act on the format, content, code, protocol, or similar aspects of the subscriber's transmitted information; , replacing the flash-hook and star codes of a standard phone.

"We are extremely pleased to receive this recognition from Internet Telephony as it validates BroadSoft's industry leadership," said Scott Wharton, vice president of marketing for BroadSoft. "This award acknowledges the hard work and pioneering efforts that BroadSoft has maintained since its inception. We remain committed to delivering the enhanced voice services that the market demands."

About INTERNET TELPHONY magazine

The convergence of voice, video, fax, and data has revolutionized the world of telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. . Internet telephony has been proven to drastically reduce long-distance costs and continues to provide unprecedented opportunities for service providers, resellers, developers, and end users alike.

Internet Telephony(R) is the only magazine that focuses on providing the information that will help you take advantage of this exciting technology. Launched as a quarterly publication in January 1998, Internet Telephony(R) magazine has been published monthly since October 1998.

Still the only BPA-audited publication dedicated solely to coverage of next-generation, IP-based telecommunications, Internet Telephony(R) provides readers with the best information necessary to learn about and purchase the equipment, software, and services they need to take advantage of Internet telephony.

About TMC TMC Technology Marketing Corporation (Norwalk, Connecticut)
TMC Texas Medical Center (Houston, TX)
TMC Traffic Message Channel
TMC The Movie Channel
TMC Traffic Management Center
(TM)

Since its inception in 1972, Technology Marketing Corporation (TMC(TM)) has produced industry-leading trade magazines and events focused on technology and telecommunications.

TMC(TM) publishes four magazines: Communications Solutions(TM), Customer Inter@ction Solutions (TM), Internet Telephony(R) and Communications Outsourcing (1) Contracting with outside consultants, software houses or service bureaus to perform systems analysis, programming and datacenter operations. Contrast with insourcing. See netsourcing, ASP, SSP and facilities management. (TM), and two online publications, Planet PDA (Personal Digital Assistant) A handheld computer for managing contacts, appointments and tasks. It typically includes a name and address database, calendar, to-do list and note taker, which are the functions in a personal information manager (see PIM). (TM) Magazine and TMCnet.com. TMC(TM) is also the first publisher to test new products in its own on-site laboratories, TMC Labs(TM), and provide factual and unbiased product reviews.

TMC also produces Communications SOLUTIONS(TM) EXPO and INTERNET TELEPHONY(R) Conference & Expo; TMCnet.com publishes 25 topical topical /top·i·cal/ (top´i-k'l) pertaining to a particular area, as a topical antiinfective applied to a certain area of the skin and affecting only the area to which it is applied.

top·i·cal
adj.
 online newsletters. For more information about TMC, visit its Web site at www.tmcnet.com.

ABOUT BROADSOFT

BroadSoft, Inc., is the leading provider of service delivery systems and voice applications for integrated communications providers (ICPs) enhanced telephony services. BroadWorks, the company's flagship product, allows service providers to rapidly and economically design and deploy web-enabled enhanced telephony services to their customers.

BroadSoft has received extensive industry recognition including recognition as a "Hot Start-Up" by America's Network and Telecommunications magazines, two of the leading telecommunications industry publications. BroadWorks was also recognized as Product of the Year by Communications Solutions and Internet Telephony magazines.

BroadSoft is located near Washington, DC, in Gaithersburg, Maryland, and also maintains a research and development facility in Montreal, Canada. Additional information can be found at www.broadsoft.com.

BroadSoft, BroadWorks and CommPilot are trademarks of BroadSoft, Inc. All other names are trademarks of their respective companies.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jan 14, 2002
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