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BroadSoft's BroadWorks Application Helps Provide Fixed/Mobile Convergence for Midwest Wireless Subscribers; 'oneWave' Residential and Business Customers Will Enjoy Advanced VoIP Features Via Both Cellular and Office or Home IP Phones.


GAITHERSBURG, Md. -- BroadSoft, Inc., the leading provider of VoIP application software, today announced that Midwest Wireless Midwest Wireless was a wireless telephone company serving southern Minnesota, northern Iowa and western Wisconsin in the United States. The company served roughly 400,000 customers and used CDMA phone technology.

The company's slogan was "We answer to you.
 has deployed the BroadSoft(R) BroadWorks(R) platform. This application will support Midwest Wireless' innovative oneWave, one of the nation's first seamlessly converged mobile/fixed communications services.

Using BroadWorks(R), Midwest Wireless is able to offer its subscribers unified phone numbers and pricing plans, as well as enhanced quality in previously determined "dead zones." Additionally, subscribers are in control of how they manage their calls and are able to:

--tap into the same bucket of minutes for their fixed or mobile service;

--direct multiple mobile phones to the same broadband phone See IP phone, softphone and VoIP. ; and

--place calls - free of charge - between their mobile and broadband phones.

Midwest Wireless is now able to provide added functionality to its wireless customers while simultaneously providing a service that is both fixed and mobile - without the added capital expenditures of building additional cellular towers. In a single platform BroadWorks hosts a comprehensive breadth of enterprise and consumer VoIP applications, including Hosted PBX (Private Branch eXchange) An inhouse telephone switching system that interconnects telephone extensions to each other as well as to the outside telephone network (PSTN). , IP Centrex A telephone service in which an IP-based PBX is located in the telephone company's facilities. It connects to the customer via the LAN rather than by telephone wires. IP CENTREX offers voice over IP and other IP-based services as well as connectivity to the regular telephone system (PSTN). , Mobile PBX, Residential Broadband, and Business Trunking.

A single oneWave phone number will unite the Midwest Wireless subscriber's wireless and integrated home or office phone service that utilizes voice over IP (VoIP). The result is a single service with one phone number and one voicemail box shared by the customer's cellular and broadband phones. oneWave also provides the subscriber with a set of features including simultaneous ring, caller ID A telephone company service that sends the caller's telephone number between the first and second ring of the call. If the calling number is not blocked, the calling number is displayed on the handset or base station of the called party. , call forwarding call forwarding
n.
A telephone service that enables a customer to have an incoming call automatically rerouted to another extension.

Noun 1.
, call waiting, 3-way calling and Web-based service self-management.

"In today's communications world, it can be extremely challenging for subscribers to juggle multiple services, numbers and voicemail boxes," said Scott Bergs, COO of Midwest Wireless. The company currently delivers wireless telephone and high-speed data services to more than 400,000 subscribers in Minnesota, Wisconsin and Iowa, and ranked No. 25 on NPRG's December 2004 list of Top 150 Wireless Carriers. "With BroadWorks, we are able to transform the competitive landscape with a service that lets callers dial a person rather than a single device or location and remove those restrictions from our customers," added Bergs.

Midwest Wireless' enterprise customers can replace their mobile and/or landline telephone and data services with the oneWave integrated cellular/broadband VoIP and data service. The hosted service will deliver communications and collaboration features not typically available from traditional business PBXs or Centrex services, such as voice VPN (Virtual Private Network) A private network that is configured within a public network (a carrier's network or the Internet) in order to take advantage of the economies of scale and management facilities of large networks. , auto attendant The part of an interactive voice response (IVR) system that replaces the human operator and directs callers to the appropriate extensions or voice mailboxes. See IVR. , attendant console An attendant console is a telephone station that is generally part of a private branch exchange (PBX) or Centrex or other private telephone system. An attendant console generally is a regular PBX telephone station with one or more additional modules each bearing numerous buttons , call center functions, unified messaging, selective call-forwarding, click-to-dial, conferencing and IP video.

"Midwest Wireless' unique implementation underscores the flexibility and breadth of the BroadWorks platform. This deployment of BroadWorks also represents the first BroadSoft customer that combines both a wireless and wireline product," said Michael Tessler, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of BroadSoft. "Together, BroadSoft and Midwest Wireless are setting a new benchmark for converged wireless and wireline services."

The BroadWorks deployment enables Midwest Wireless - BroadSoft's first announced wireless carrier customer - to immediately combine disparate technologies at the services level, paving the way for eventually replacing separate wireless voice and data networks with a unified IP infrastructure. The carrier will replace its traditional circuit-based cellular phone switching Phone switching

Transferring money between funds in the same mutual fund family by telephone request. There may be a charge associated with these transfers. Phone switching is also possible among different fund families if the funds are held in street name by a participating
 with a Session Initiation Protocol (protocol) Session Initiation Protocol - (SIP) A very simple text-based application-layer control protocol. It creates, modifies, and terminates sessions with one or more participants. Such sessions include Internet telephony and multimedia conferences.

It is described in RFC 2543.
 (SIP)-based VoIP architecture.

Through SIP, BroadWorks will interwork with softswitches and signaling gateways to enable the sharing of phone numbers and feature sets across cell phones and broadband-connected IP phones. Infrastructure-independent BroadWorks is the first application server compliant with emerging IP Multimedia Subsystems (IMS (1) See IP Multimedia Subsystem.

(2) (Information Management System) An early IBM hierarchical DBMS for IBM mainframes. IMS was widely implemented throughout the 1970s under MVS and continues to be used under z/OS.
) fixed/wireless convergence architecture standards.

About Midwest Wireless

Based in Mankato, Minn., Midwest Wireless is a leading regional wireless services provider with more than 400,000 customers in Minnesota, Iowa and Wisconsin. With a company-wide focus on customer satisfaction, Midwest Wireless has one of the highest customer loyalty rates in the industry. Considered a pioneer in providing the newest communications technology to rural areas, Midwest Wireless offers wireless phone services, as well as mobile Internet access on phones and wireless devices. In many areas, Midwest Wireless offers broadband Internet, providing high-speed access to homes and businesses.

About BroadSoft

BroadSoft's VoIP application software is revolutionizing the delivery of hosted telephony and multimedia services. Its flagship BroadWorks(R) technology empowers wireless and wireline carriers to deliver next-generation voice and multimedia applications and advanced features that increase revenue, enhance competitive differentiation and elevate customer satisfaction. BroadSoft's family of carrier-class software products delivers the scale, open architecture and reliability that the world's leading telecommunications companies demand to serve mission-critical enterprise and residential broadband customers. BroadSoft's customer base of more than 100 network operators, including BellSouth, MCI (1) (Media Control Interface) A high-level programming interface from Microsoft and IBM for controlling multimedia devices. It provides commands and functions to open, play and close the device.

(2) (Microwave Communications Inc.
, Singtel, Telstra, Verizon and XO Communications leads the industry with more than 1,000,000 lines deployed. Additional information is available at www.broadsoft.com.

BroadSoft and BroadWorks are registered trademarks of BroadSoft, Inc.

All other names are trademarks of their respective companies.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jun 29, 2005
Words:788
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