BroadLogic Names Albert Johnson Vice President of Marketing.

Johnson's 25 Years of Experience in Cable Industry to Help Transform Groundbreaking Silicon Into Compelling Customer Solutions

SAN JOSE, Calif. -- BroadLogic Network Technologies, a leading provider of silicon solutions for broadband networks, today announced the appointment of industry notable Albert R. Johnson as vice president of marketing responsible for building the worldwide marketing team and evangelizing BroadLogic's technology in the cable industry.

Prior to BroadLogic, Johnson was a senior vice president and GM of the Cable Solutions Group at Vyyo, Inc. where he defined and implemented marketing strategy for Vyyo technology solutions. Prior to that, Johnson has held significant positions in start-ups and MSOs including president of Synchronous Group, Inc. (acquired by Motorola) where he led a privately held company to leadership in fiber optic video and data transmission primarily within the CATV and telecommunications industries. Johnson spent several years leading the corporate engineering staff and evaluating advanced cable and satellite technologies at Cablevision Systems as well.

"Al brings an unparalleled depth of cable and systems industry experience to BroadLogic, and his reputation among cable operators immediately enhances our industry standing," said Danial Faizullabhoy, president and CEO of BroadLogic. "The relationships and deep network systems knowledge he has forged in the industry will create many opportunities for the development of products that will accelerate the widespread adoption of our technology."

"Cable operators recognize that BroadLogic's technology meets an immediate industry imperative to manage bandwidth efficiently and migrate to an all-digital network," said Johnson. "I look forward to working directly with the operator and vendor communities to spread the word that this is a proven, cost-effective technology that seamlessly integrates into existing networks, and that it can help operators solve immediate challenges, differentiate their offerings, and develop new, compelling customer solutions."

"Al offers a great combination of management skills and creative thinking, and will be an excellent asset for BroadLogic as it rolls out a very exciting silicon technology," said Wilt Hildenbrand, senior advisor, engineering and technology at Cablevision. "I've watched Al make significant contributions to the cable industry for more than 20 years, and I look forward to working with him in his new role at BroadLogic."

About BroadLogic

Headquartered in San Jose, California, BroadLogic designs and supplies breakthrough video-processing technologies that enable broadband network operators to maintain their competitive edge by offering next-generation video-on-demand, digital-video, voice, and high-speed data services to more consumers. BroadLogic's patented technologies power devices that simultaneously process an order of magnitude more video content than conventional approaches, helping operators maximize revenue gains while controlling operational and capital expenditures. For more information please visit www.broadlogic.com.